{"id":14117,"date":"2023-06-23T14:37:15","date_gmt":"2023-06-23T12:37:15","guid":{"rendered":"https:\/\/wmf.wp-247.de\/?p=14117"},"modified":"2025-02-24T14:10:47","modified_gmt":"2025-02-24T13:10:47","slug":"innovativ-individuell-ikonisch-das-wmf-design","status":"publish","type":"post","link":"https:\/\/aboutwmf.com\/de\/stories\/wmf\/innovativ-individuell-ikonisch-das-wmf-design\/","title":{"rendered":"Innovativ, individuell, ikonisch: das WMF Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14117\" class=\"elementor elementor-14117\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3394af93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3394af93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4714b00c\" data-id=\"4714b00c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b4c209 elementor-widget elementor-widget-bdt-breadcrumbs\" data-id=\"53b4c209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class='bdt-ep-breadcrumbs-wrapper'><ul class=\"bdt-ep-breadcrumb breadcrumb-align-left  \"><li><a href=\"https:\/\/aboutwmf.com\/de\/\"><\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f5d9fe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f5d9fe9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2956323b\" data-id=\"2956323b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-221490e6\" data-id=\"221490e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a0fa396 elementor-widget elementor-widget-heading\" data-id=\"7a0fa396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Innovativ, individuell, ikonisch: das WMF Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f000722 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"3f000722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tT\u00f6pfe sind rund, Messer spitz und Teller flach: Koch- und K\u00fcchenartikel zu gestalten ist simpel, oder? \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3acd6045\" data-id=\"3acd6045\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dbfabc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dbfabc7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e108de8\" data-id=\"6e108de8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96ec3cb elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"96ec3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b7c6881 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b7c6881\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16ae8417\" data-id=\"16ae8417\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba762e9 elementor-widget elementor-widget-dyncontel-featured-image\" data-id=\"5ba762e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dyncontel-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"dce-featured-image \"><div class=\"mask\"><div class=\"wrap-filters\"><img decoding=\"async\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-1300x520.jpg\" \/><\/div><\/div><div class=\"dce-overlay\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d960979 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d960979\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-57990e82 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"57990e82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7cc62d1f\" data-id=\"7cc62d1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<!-- dce invisible element 21f5d09c -->\t\t<div class=\"elementor-element elementor-element-ffe26d2 elementor-widget elementor-widget-text-editor\" data-id=\"ffe26d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNicht, wenn mit dem Anspruch von WMF gearbeitet wird. Bei Produkten von WMF spielt neben Funktionalit\u00e4t und Produktqualit\u00e4t seit jeher das Design eine ma\u00dfgebliche Rolle beim Entwickeln neuer Ideen. Denn die Begeisterung f\u00fcr ein Produkt beginnt schon lange vor seiner ersten Benutzung.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1feae885 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"1feae885\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f13c867 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f13c867\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f88767e elementor-invisible\" data-id=\"2f88767e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-955b3c3 wmf-text-image-right-line elementor-widget elementor-widget-spacer\" data-id=\"955b3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d21846c elementor-widget elementor-widget-image\" data-id=\"2d21846c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"530\" height=\"706\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_1-530x706.jpg\" class=\"attachment-wmf-post-large size-wmf-post-large wp-image-17048\" alt=\"WMF Design Pr\u00fcfung\" srcset=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_1-530x706.jpg 530w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_1-225x300.jpg 225w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_1-769x1024.jpg 769w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_1-768x1023.jpg 768w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_1-300x400.jpg 300w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_1-420x560.jpg 420w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_1-237x315.jpg 237w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_1.jpg 811w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-468c46ef elementor-invisible\" data-id=\"468c46ef\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a4186b0 elementor-widget elementor-widget-heading\" data-id=\"1a4186b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Prinzipien exzellenter Gestaltung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6a06cc elementor-widget elementor-widget-text-editor\" data-id=\"5a6a06cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVon ausget\u00fcftelten visuellen Konzepten in der Sternek\u00fcche bis zum bunten Cocktail: Dass Optik bei Essen und Trinken eine fast genauso gro\u00dfe Rolle spielt wie Geschmack, ist kein Geheimnis. Wieso sollte der Look also weniger wichtig sein bei den Produkten, mit denen Speisen und Getr\u00e4nke zubereitet, serviert und genossen werden? Der Designaspekt ist deshalb bei WMF wesentlich. Allerdings ist Design mehr, als einem Produkt ein sch\u00f6nes Aussehen zu verleihen. \u201eEs geht darum, eine Gesamterfahrung zu schaffen. Die beginnt damit, dass Kundinnen und Kunden einen Artikel im Gesch\u00e4ft wegen seiner besonderen Gestaltung wahrnehmen. Je n\u00e4her sie kommen, desto mehr liebevolle Details erkennen sie. Unsere Sorgfalt in der Verarbeitung, unser Umgang mit Materialien und Oberfl\u00e4chen wird sichtbar. Schlie\u00dflich nehmen sie das Produkt in die Hand und durch das Anfassen allein kann Begeisterung und Freude ausgel\u00f6st werden, die beim sp\u00e4teren Verwenden des Produkts immer wieder eintritt\u201c, erl\u00e4utert Achim B\u00f6lstler die Design Journey \u2013 den Weg vom ersten Eindruck bis zur emotionalen Bindung an die Marke durch ein ganzheitlich gestaltetes Produkt.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72f82c6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72f82c6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b4811d0\" data-id=\"3b4811d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ea5552b\" data-id=\"5ea5552b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-452c4636 elementor-widget elementor-widget-text-editor\" data-id=\"452c4636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDer Designer ist Leiter des WMF Designateliers und verantwortlich f\u00fcr alle Neu- und Weiterentwicklungen. In dieser Funktion hat B\u00f6lstler den einzigartigen und innovativen WMF Look ma\u00dfgeblich mitgepr\u00e4gt. Oder besser gesagt: die Looks. Denn jede Serie, jedes Produkt und jede L\u00f6sung erh\u00e4lt ein individuelles Design. Eine trotzdem einheitliche Designqualit\u00e4t und ein stimmiges Gesamtbild wird durch die WMF Premium Design Principles erreicht.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4ff45ada\" data-id=\"4ff45ada\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61a85a70 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61a85a70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6407542b\" data-id=\"6407542b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77205920 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77205920\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78207c58\" data-id=\"78207c58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#3C3B3A\" class=\"elementor-element elementor-element-2b7186b2 elementor-widget elementor-widget-heading\" data-id=\"2b7186b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#1 Holistic Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#666666\" class=\"elementor-element elementor-element-24b06b84 elementor-widget elementor-widget-text-editor\" data-id=\"24b06b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGestaltung wird ganzheitlich gedacht. Das Produktdesign soll eine harmonische Einheit aus \u00c4sthetik, Funktion und Nutzen darstellen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12cfd664\" data-id=\"12cfd664\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#3C3B3A\" class=\"elementor-element elementor-element-6a4e73b2 elementor-widget elementor-widget-heading\" data-id=\"6a4e73b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#2 Authentic Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#666666\" class=\"elementor-element elementor-element-59fbb696 elementor-widget elementor-widget-text-editor\" data-id=\"59fbb696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tF\u00fcr jedes Produkt wird mit echten Materialien, Farben und Oberfl\u00e4chen gearbeitet \u2013 und zwar besonders sorgf\u00e4ltig und pr\u00e4zise.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64c036e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64c036e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e4488e\" data-id=\"7e4488e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#3C3B3A\" class=\"elementor-element elementor-element-3056238 elementor-widget elementor-widget-heading\" data-id=\"3056238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#3 Thought through Detail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#666666\" class=\"elementor-element elementor-element-96ee325 elementor-widget elementor-widget-text-editor\" data-id=\"96ee325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLiebe zum Detail ist unerl\u00e4sslich. S\u00e4mtliche Feinheiten und Kleinigkeiten m\u00fcssen durchdacht sein.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0710f34\" data-id=\"0710f34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#3C3B3A\" class=\"elementor-element elementor-element-e33db27 elementor-widget elementor-widget-heading\" data-id=\"e33db27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#4 Design Icons<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#666666\" class=\"elementor-element elementor-element-26ab363 elementor-widget elementor-widget-text-editor\" data-id=\"26ab363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZeitgeist und Zeitlosigkeit gilt es im Design zu vereinen, um Gestaltung langlebig und nachhaltig zu machen \u2013 und so im besten Fall Designklassiker zu kreieren. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c877b1e elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c877b1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation_tablet&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-103487\" data-id=\"103487\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-308d0f64 bdt-navigation-type-arrows-fraction fact-wall-carousel bdt-ep-custom-carousel-style-carousel elementor-widget elementor-widget-bdt-custom-carousel\" data-id=\"308d0f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-custom-carousel.bdt-custom-content\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"bdt-ep-custom-carousel-308d0f64\" class=\"bdt-ep-custom-carousel elementor-swiper bdt-skin-custom-content bdt-arrows-dots-align-top-right\" data-bdt-lightbox=\"toggle: .bdt-ep-custom-carousel-lightbox-item; animation: slide;\" data-settings=\"{&quot;speed&quot;:500,&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:10,&quot;effect&quot;:&quot;carousel&quot;,&quot;slidesPerGroup&quot;:1,&quot;breakpoints&quot;:{&quot;767&quot;:{&quot;slidesPerView&quot;:2,&quot;spaceBetween&quot;:10,&quot;slidesPerGroup&quot;:1},&quot;1023&quot;:{&quot;slidesPerView&quot;:3,&quot;spaceBetween&quot;:10,&quot;slidesPerGroup&quot;:1}},&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;#bdt-ep-custom-carousel-308d0f64 .bdt-navigation-next&quot;,&quot;prevEl&quot;:&quot;#bdt-ep-custom-carousel-308d0f64 .bdt-navigation-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;#bdt-ep-custom-carousel-308d0f64 .swiper-pagination&quot;,&quot;type&quot;:&quot;fraction&quot;,&quot;clickable&quot;:&quot;true&quot;,&quot;dynamicBullets&quot;:false},&quot;scrollbar&quot;:{&quot;el&quot;:&quot;#bdt-ep-custom-carousel-308d0f64 .swiper-scrollbar&quot;,&quot;hide&quot;:&quot;true&quot;},&quot;coverflowEffect&quot;:{&quot;rotate&quot;:50,&quot;stretch&quot;:0,&quot;depth&quot;:100,&quot;modifier&quot;:1,&quot;slideShadows&quot;:true}}\">\n\t\t\t<div class=\"swiper-carousel swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide bdt-ep-custom-carousel-item bdt-transition-toggle\">\n\t\t\t\t\t\t<div >\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e9527 elementor-widget elementor-widget-heading\" data-id=\"f1e9527\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#1 Holistic Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a954d elementor-widget elementor-widget-text-editor\" data-id=\"81a954d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Gestaltung wird ganzheitlich gedacht. Das Produktdesign soll eine harmonische Einheit aus \u00c4sthetik, Funktion und Nutzen darstellen.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-slide bdt-ep-custom-carousel-item bdt-transition-toggle\">\n\t\t\t\t\t\t<div >\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e9527 elementor-widget elementor-widget-heading\" data-id=\"f1e9527\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#2 Authentic Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a954d elementor-widget elementor-widget-text-editor\" data-id=\"81a954d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>F\u00fcr jedes Produkt wird mit echten Materialien, Farben und Oberfl\u00e4chen gearbeitet \u2013 und zwar besonders sorgf\u00e4ltig und pr\u00e4zise.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-slide bdt-ep-custom-carousel-item bdt-transition-toggle\">\n\t\t\t\t\t\t<div >\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e9527 elementor-widget elementor-widget-heading\" data-id=\"f1e9527\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#3 Thought through Detail<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a954d elementor-widget elementor-widget-text-editor\" data-id=\"81a954d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Liebe zum Detail ist unerl\u00e4sslich. S\u00e4mtliche Feinheiten und Kleinigkeiten m\u00fcssen durchdacht sein.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-slide bdt-ep-custom-carousel-item bdt-transition-toggle\">\n\t\t\t\t\t\t<div >\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e9527 elementor-widget elementor-widget-heading\" data-id=\"f1e9527\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#4 Design Icons<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a954d elementor-widget elementor-widget-text-editor\" data-id=\"81a954d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Zeitgeist und Zeitlosigkeit gilt es im Design zu vereinen, um Gestaltung langlebig und nachhaltig zu machen \u2013 und so im besten Fall Designklassiker zu kreieren.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-position-z-index bdt-position-top-right\">\n\t\t\t<div class=\"bdt-arrows-fraction-container bdt-slidenav-container \">\n\n\t\t\t\t<div class=\"bdt-flex bdt-flex-middle\">\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<div class=\"bdt-navigation-prev bdt-slidenav-previous bdt-icon bdt-slidenav\">\n\t\t\t\t\t\t\t<i class=\"ep-icon-arrow-left-7\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<div class=\"bdt-navigation-next bdt-slidenav-next bdt-icon bdt-slidenav\">\n\t\t\t\t\t\t\t<i class=\"ep-icon-arrow-right-7\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40d8046f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40d8046f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ed9366d\" data-id=\"5ed9366d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-63095c82\" data-id=\"63095c82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d0c9a00 elementor-widget elementor-widget-heading\" data-id=\"4d0c9a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimale Voraussetzungen f\u00fcr volle Kreativit\u00e4t<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7539f1b4 elementor-widget elementor-widget-text-editor\" data-id=\"7539f1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUm neue Designs zu entwickeln, kommt es auf die perfekte Kombination aus Herz und Hirn an: tiefe Emotionen treffen auf gr\u00fcndliche Recherche. Inspiration wird aus Erlebnissen und Ereignissen ebenso gewonnen wie aus aktuellen Trends und Str\u00f6mungen. Neue Ideen werden konsequent auf ihre Vereinbarkeit mit den WMF Premium Design Principles gepr\u00fcft und schlie\u00dflich in Design-Attribute \u00fcbersetzt. Dabei denken die Designer*innen grunds\u00e4tzlich global. Bei einzelnen, f\u00fcr bestimmte Regionen vorgesehenen Produkten flie\u00dfen aber auch lokale und kulturelle Besonderheiten ein. Denn was die Designarbeit bei WMF auszeichnet ist: immer etwas weiter denken, Neues wagen und Unkonventionellem eine Chance geben. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2459d076\" data-id=\"2459d076\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bc1c940 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bc1c940\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c9f6a0e\" data-id=\"2c9f6a0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-790e715e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"790e715e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Icon_Quote\" data-name=\"Icon\/Quote\" width=\"56.11\" height=\"42.462\" viewBox=\"0 0 56.11 42.462\"><path id=\"Fill-1\" d=\"M.573,13.4A8.519,8.519,0,0,0,2.54,16.628,9.674,9.674,0,0,0,6.351,19a18.227,18.227,0,0,0,6.092.855h3.383A18.426,18.426,0,0,1,11.375,30.5,33.283,33.283,0,0,1,.72,38.191l2.754,4.27A41.5,41.5,0,0,0,18.817,31.269q6.372-7.384,6.362-14.64,0-7.8-3.7-12.22T10.858,0a11,11,0,0,0-7.62,2.921A8.939,8.939,0,0,0,0,9.748,11.76,11.76,0,0,0,.573,13.4m30.932,0a8.538,8.538,0,0,0,1.967,3.232A9.674,9.674,0,0,0,37.283,19a18.237,18.237,0,0,0,6.093.855H46.76A18.438,18.438,0,0,1,42.307,30.5a33.266,33.266,0,0,1-10.655,7.695l2.754,4.27A41.484,41.484,0,0,0,49.749,31.269q6.374-7.384,6.362-14.64,0-7.8-3.7-12.22T41.79,0a11.006,11.006,0,0,0-7.62,2.921,8.943,8.943,0,0,0-3.236,6.827,11.8,11.8,0,0,0,.572,3.649\" fill=\"#a9b7bd\" fill-rule=\"evenodd\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-738f68ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"738f68ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-25666d91\" data-id=\"25666d91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7e1b4015\" data-id=\"7e1b4015\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1788939a elementor-widget elementor-widget-heading\" data-id=\"1788939a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201eKreativit\u00e4t braucht Freiraum \u2013 aber eben auch eine Richtung, um nicht ziellos im Nichts zu verlaufen. Die Premium Design Principles sind eine wichtige Orientierung f\u00fcr unsere Arbeit. Manchmal ist es allerdings gut, die Richtung zu wechseln oder zumindest \u00fcber neue Routen nachzudenken. Deshalb entwickeln wir die WMF Premium Design Principles st\u00e4ndig weiter.\u201c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2b2a7b92\" data-id=\"2b2a7b92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74cd3ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74cd3ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a6943c3\" data-id=\"7a6943c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f064af4\" data-id=\"f064af4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-765e5ddb elementor-widget elementor-widget-text-editor\" data-id=\"765e5ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Achim B\u00f6lstler<br>Vice President Research &amp; Design<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c1ad792 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c1ad792\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ffe450e elementor-invisible\" data-id=\"4ffe450e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3de62e7d elementor-widget elementor-widget-text-editor\" data-id=\"3de62e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAm Unternehmensstandort Geislingen (Steige) arbeitet Achim B\u00f6lstler mit einem vielseitigen Team aus Designer*innen, Designmanager*innen, Modellbauer*innen und Innovationmanager*innen zusammen. Wichtiger Input kommt au\u00dferdem aus der Artikelkonstruktion, dem strategischen Marketing und von externen Partnern f\u00fcr spezielle Designprojekte. Die enge Zusammenarbeit dieser verschiedenen Disziplinen bringt immer wieder neue Designinnovationen hervor. Beispielsweise die Kineo Serie, welche gut demonstriert, wie die Design-Attribute eines Produktes auf andere \u00fcbertragen werden: Als erstes Produkt der Linie definierte die Kineo Besteckreihe eine Formensprache und \u00c4sthetik \u2013 \u201edynamische Eleganz mit durchdringenden Fl\u00e4chen, sinnlicher Spannung und bewussten Schr\u00e4gen und Diagonalen\u201c, wie Achim B\u00f6lstler es beschreibt. Diese \u00c4sthetik l\u00e4sst sich dann in ihrer Grunds\u00e4tzlichkeit auf andere Objekte \u00fcbertragen. So gibt es inzwischen Tassen, Karaffen und vieles mehr in der Kineo Serie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#F2F2F200\" class=\"elementor-element elementor-element-67b116c9 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"67b116c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.wmf.com\/de\/catalogsearch\/result\/?q=KINEO&#038;userInput=Kineo&#038;queryFromSuggest=true\" target=\"_blank\" id=\"wmf-btn-text\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"45.415\" height=\"8.319\" viewBox=\"0 0 45.415 8.319\"><g transform=\"translate(-13.19 -43.181)\"><g transform=\"translate(13.19 46.73)\"><rect width=\"44.391\" height=\"1.22\" fill=\"#333\"><\/rect><\/g><g transform=\"translate(53.09 43.181)\"><path d=\"M79.214,51.5a.61.61,0,0,1-.359-1.1l3.887-2.816a.24.24,0,0,0,0-.45l-3.89-2.847a.61.61,0,0,1,.72-.984l3.89,2.847a1.444,1.444,0,0,1-.005,2.422l-3.887,2.816A.6.6,0,0,1,79.214,51.5Z\" transform=\"translate(-78.603 -43.181)\" fill=\"#333\"><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Unsere Kineo Serie entdecken<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-854b177 elementor-invisible\" data-id=\"854b177\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-990b360 wmf-text-image-left-line elementor-widget elementor-widget-spacer\" data-id=\"990b360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c618a90 elementor-widget elementor-widget-image\" data-id=\"4c618a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"530\" height=\"706\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_2-530x706.jpg\" class=\"attachment-wmf-post-large size-wmf-post-large wp-image-17050\" alt=\"WMF Design Entwicklung\" srcset=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_2-530x706.jpg 530w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_2-225x300.jpg 225w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_2-769x1024.jpg 769w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_2-768x1023.jpg 768w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_2-300x400.jpg 300w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_2-420x560.jpg 420w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_2-237x315.jpg 237w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/Blog_StoryDesign_2.jpg 811w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b9c6094 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9c6094\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e8eb1c3\" data-id=\"e8eb1c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7fd470a6\" data-id=\"7fd470a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a30fd03 elementor-widget elementor-widget-heading\" data-id=\"4a30fd03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blick f\u00fcr die Zukunft<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb805d elementor-widget elementor-widget-text-editor\" data-id=\"fcb805d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDabei ist Kineo nat\u00fcrlich nur eine \u00c4sthetik von vielen. Durch das breite, st\u00e4ndig weiter wachsende WMF Sortiment und immer neue Inspirationen werden regelm\u00e4\u00dfig neue Designs notwendig. Und das WMF Designteam arbeitet schon jetzt an den Designs von Morgen. Denn WMF steht nicht nur in Bezug auf Produkte f\u00fcr Innovation, sondern auch in Sachen Design. Und dieser Anspruch ist und bleibt absolut zeitlos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-622d03b6\" data-id=\"622d03b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8314cbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8314cbf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f71315\" data-id=\"4f71315\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a8bb72 elementor-widget elementor-widget-heading\" data-id=\"5a8bb72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weitere Blogbeitr\u00e4ge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1683fa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1683fa0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b08bc3f\" data-id=\"b08bc3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c51791 dce-posts-layout-default dce-carousel-effect-slide dce-align-left elementor-widget elementor-widget-dce-dynamicposts-v2\" data-id=\"2c51791\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_slidesPerView&quot;:3,&quot;carousel_speed_slider&quot;:500,&quot;carousel_loop&quot;:&quot;yes&quot;,&quot;carousel_slidesPerView_tablet&quot;:2,&quot;carousel_slidesPerView_mobile&quot;:1,&quot;carousel_autoHeight&quot;:&quot;yes&quot;,&quot;style_items&quot;:&quot;default&quot;,&quot;carousel_effects&quot;:&quot;slide&quot;,&quot;carousel_direction_slider&quot;:&quot;horizontal&quot;,&quot;carousel_slidesPerGroup&quot;:1,&quot;carousel_slidesColumn&quot;:&quot;1&quot;,&quot;carousel_spaceBetween&quot;:0,&quot;carousel_slidesOffsetBefore&quot;:0,&quot;carousel_slidesOffsetAfter&quot;:0,&quot;carousel_slidesPerColumnFill&quot;:&quot;row&quot;,&quot;carousel_centerInsufficientSlides&quot;:&quot;yes&quot;}\" data-widget_type=\"dce-dynamicposts-v2.carousel\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"dce-fix-background-loop dce-posts-container dce-posts dce-dynamic-posts-collection  swiper dce-skin-carousel\">\n\t\t\t\t\t\t<div class=\"dce-posts-wrapper swiper-wrapper dce-wrapper-carousel\">\n\t\t\t\n\t\t<article class=\"post-42594 post type-post status-publish format-standard has-post-thumbnail hentry category-stories category-wmf dce-post dce-post-item swiper-slide dce-item-carousel\" data-dce-post-id=\"42594\" data-dce-post-index=\"0\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<div class=\"dce-item dce-item_image elementor-repeater-item-1b87a88\"><a class=\"dce-post-image\" href=\"https:\/\/aboutwmf.com\/de\/stories\/wmf\/kaffeegenuss-fuer-all-ihre-sinne-die-neue-wmf-perfection\/\"><figure  class=\"dce-img\"><img decoding=\"async\" width=\"420\" height=\"280\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryAlice_0_Beitragsbild_2-420x280.jpg\" class=\"\" alt=\"Kaffeegenuss f\u00fcr all Ihre Sinne: Die neue WMF Perfection\" srcset=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryAlice_0_Beitragsbild_2-420x280.jpg 420w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryAlice_0_Beitragsbild_2-391x260.jpg 391w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryAlice_0_Beitragsbild_2-530x353.jpg 530w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryAlice_0_Beitragsbild_2-1200x800.jpg 1200w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure><\/a><\/div><div class=\"dce-item dce-item_termstaxonomy elementor-repeater-item-2e8587a\"><div class=\"dce-post-terms\"><ul class=\"dce-terms-list dce-taxonomy-category\"><li class=\"dce-term-item\"><span class=\"dce-term dce-term-129\" data-dce-order=\"\"><a href=\"https:\/\/aboutwmf.com\/de\/category\/stories\/wmf\/\">WMF<\/a><\/span><\/li><\/ul><ul class=\"dce-terms-list dce-taxonomy-translation_priority\"><\/ul><\/div><\/div><div class=\"dce-item dce-item_content elementor-repeater-item-21d6e0e\"><div class=\"dce-post-content\">Mit der neuen WMF Perfection flie\u00dft Innovation, Premium-Genuss und Leidenschaft zu einem Kaffee-Erlebnis zusammen, das all Ihre Sinne ansprechen wird.<\/div><\/div><div class=\"dce-item dce-item_readmore elementor-repeater-item-a6d54b6\">\t\t<div class=\"dce-post-button\">\n\t\t\t<a href=\"https:\/\/aboutwmf.com\/de\/stories\/wmf\/kaffeegenuss-fuer-all-ihre-sinne-die-neue-wmf-perfection\/\" class=\"elementor-button-link elementor-button dce-button elementor-size-sm\" role=\"button\" >\n\t\t\tZum Artikel\t\t\t<\/a>\n\t\t<\/div>\n\t\t<\/div>\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-14117 post type-post status-publish format-standard has-post-thumbnail hentry category-design category-innovation category-stories category-wmf dce-post dce-post-item swiper-slide dce-item-carousel\" data-dce-post-id=\"14117\" data-dce-post-index=\"1\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<div class=\"dce-item dce-item_image elementor-repeater-item-1b87a88\"><a class=\"dce-post-image\" href=\"https:\/\/aboutwmf.com\/de\/stories\/wmf\/innovativ-individuell-ikonisch-das-wmf-design\/\"><figure  class=\"dce-img\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"280\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-420x280.jpg\" class=\"\" alt=\"Innovativ, individuell, ikonisch: das WMF Design\" srcset=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-420x280.jpg 420w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-300x200.jpg 300w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-1024x683.jpg 1024w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-768x513.jpg 768w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-391x260.jpg 391w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-1536x1025.jpg 1536w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-2048x1367.jpg 2048w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-530x353.jpg 530w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-472x315.jpg 472w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/04\/Blog_StoryDesign_0Header-1024x576_5-1200x800.jpg 1200w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure><\/a><\/div><div class=\"dce-item dce-item_termstaxonomy elementor-repeater-item-2e8587a\"><div class=\"dce-post-terms\"><ul class=\"dce-terms-list dce-taxonomy-category\"><li class=\"dce-term-item\"><span class=\"dce-term dce-term-133\" data-dce-order=\"\"><a href=\"https:\/\/aboutwmf.com\/de\/category\/stories\/design\/\">Design<\/a><\/span><\/li><li class=\"dce-term-item\"><span class=\"dce-separator\">\/<\/span><span class=\"dce-term dce-term-131\" data-dce-order=\"\"><a href=\"https:\/\/aboutwmf.com\/de\/category\/stories\/innovation\/\">Innovation<\/a><\/span><\/li><li class=\"dce-term-item\"><span class=\"dce-separator\">\/<\/span><span class=\"dce-term dce-term-129\" data-dce-order=\"\"><a href=\"https:\/\/aboutwmf.com\/de\/category\/stories\/wmf\/\">WMF<\/a><\/span><\/li><\/ul><ul class=\"dce-terms-list dce-taxonomy-translation_priority\"><\/ul><\/div><\/div><div class=\"dce-item dce-item_content elementor-repeater-item-21d6e0e\"><div class=\"dce-post-content\">T\u00f6pfe sind rund, Messer spitz und Teller flach: Koch- und K\u00fcchenartikel zu gestalten ist simpel, oder? <\/div><\/div><div class=\"dce-item dce-item_readmore elementor-repeater-item-a6d54b6\">\t\t<div class=\"dce-post-button\">\n\t\t\t<a href=\"https:\/\/aboutwmf.com\/de\/stories\/wmf\/innovativ-individuell-ikonisch-das-wmf-design\/\" class=\"elementor-button-link elementor-button dce-button elementor-size-sm\" role=\"button\" >\n\t\t\tZum Artikel\t\t\t<\/a>\n\t\t<\/div>\n\t\t<\/div>\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-14114 post type-post status-publish format-standard has-post-thumbnail hentry category-stories-en category-wmf-en dce-post dce-post-item swiper-slide dce-item-carousel\" data-dce-post-id=\"14114\" data-dce-post-index=\"2\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<div class=\"dce-item dce-item_image elementor-repeater-item-1b87a88\"><a class=\"dce-post-image\" href=\"https:\/\/aboutwmf.com\/de\/stories\/wmf\/taste-matters\/\"><figure  class=\"dce-img\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"280\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/wmf-consumer-design_NEU-420x280.jpg\" class=\"\" alt=\"TASTE MATTERS\" srcset=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/wmf-consumer-design_NEU-420x280.jpg 420w, https:\/\/aboutwmf.com\/wp-content\/uploads\/2022\/01\/wmf-consumer-design_NEU-530x353.jpg 530w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure><\/a><\/div><div class=\"dce-item dce-item_termstaxonomy elementor-repeater-item-2e8587a\"><div class=\"dce-post-terms\"><ul class=\"dce-terms-list dce-taxonomy-category\"><li class=\"dce-term-item\"><span class=\"dce-term dce-term-162\" data-dce-order=\"\"><a href=\"https:\/\/aboutwmf.com\/en\/category\/stories-en\/wmf-en\/\">WMF<\/a><\/span><\/li><\/ul><ul class=\"dce-terms-list dce-taxonomy-translation_priority\"><\/ul><\/div><\/div><div class=\"dce-item dce-item_content elementor-repeater-item-21d6e0e\"><div class=\"dce-post-content\">Inspired by professionals, designed for home.<\/div><\/div><div class=\"dce-item dce-item_readmore elementor-repeater-item-a6d54b6\">\t\t<div class=\"dce-post-button\">\n\t\t\t<a href=\"https:\/\/aboutwmf.com\/de\/stories\/wmf\/taste-matters\/\" class=\"elementor-button-link elementor-button dce-button elementor-size-sm\" role=\"button\" >\n\t\t\tZum Artikel\t\t\t<\/a>\n\t\t<\/div>\n\t\t<\/div>\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>T\u00f6pfe sind rund, Messer spitz und Teller flach: Koch- und K\u00fcchenartikel zu gestalten ist simpel, oder? <\/p>\n","protected":false},"author":3,"featured_media":44423,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[133,131,145,129],"tags":[],"class_list":["post-14117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-innovation","category-stories","category-wmf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WMF Stories - Innovative Design-Entwicklung bei WMF<\/title>\n<meta name=\"description\" content=\"Hier erf\u00e4hren Sie wie die innovative Design-Entwicklung bei WMF abl\u00e4uft und welche Aspekte den Design-Prozess beeinflussen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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