{"id":9004111222815292,"date":"2023-05-26T11:05:48","date_gmt":"2023-05-26T09:05:48","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_portraits&#038;p=9004111222815292"},"modified":"2023-05-26T11:46:33","modified_gmt":"2023-05-26T09:46:33","slug":"alina-lux","status":"publish","type":"wmf_portraits","link":"https:\/\/aboutwmf.com\/de\/wmf-portraits\/alina-lux\/","title":{"rendered":"Alina Lux"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><p>Commercial Manager DACH<\/p><\/h2>\n\n\n\n<p>Alina Lux startete 2016 ihr berufsbegleitendes Studium bei WMF zum Master of Business Administration. Direkt im Anschluss stieg die Absolventin im Commercial Management ein \u2013 eine T\u00e4tigkeit f\u00fcr Herz und Kopf gleicherma\u00dfen, wie sie uns verr\u00e4t.<\/p>\n\n\n\n<p><strong>Was geh\u00f6rt zu Ihren t\u00e4glichen Aufgaben?<\/strong><\/p>\n\n\n\n<p>Mein Job ist es, die WMF-Produkte erfolgreich am Markt zu positionieren. Ich definiere u.&nbsp;a., welche Verkaufskan\u00e4le zu welchen Produkten passen und wie wir Kund*innen auf unser Sortiment aufmerksam machen k\u00f6nnen. Dabei arbeite ich einerseits sehr analytisch und jongliere mit Zahlen, andererseits stelle ich die N\u00e4he zum Markt und den K\u00e4ufer*innen her \u2013 also ein Mix aus BWL und Marketing. Auch im Team spiegelt sich das wider: Man erlebt t\u00e4glich eine angenehme Mischung aus schw\u00e4bischer Tradition und interkulturellem Austausch.<\/p>\n\n\n\n<p><strong>Welchen Hobbys gehen Sie in Ihrer Freizeit nach und wie lassen sie sich mit dem beruflichen Alltag verbinden?<\/strong><\/p>\n\n\n\n<p>Klettern ist f\u00fcr mich der ideale Ausgleich zum B\u00fcroalltag! Durch die Zeit in der Natur finde ich die n\u00f6tige Ruhe, um neue Kreativit\u00e4t zu sch\u00f6pfen. Das gibt mir Energie und hilft, Logik und Leidenschaft perfekt zusammenzubringen: Mithilfe von Daten und Analytics entwickle ich die Sortimentspolitik stetig weiter, sodass die WMF-Produkte m\u00f6glichst vielen Konsument*innen Freude bereiten.<\/p>\n\n\n\n<p><strong>Was sch\u00e4tzen Sie an der WMF? Warum haben Sie sich f\u00fcr WMF entschieden?<\/strong><\/p>\n\n\n\n<p>Ein Grund war, dass mit der Groupe SEB ein starker Konzern mitwirkt, der viele M\u00f6glichkeiten wie Fortbildungsprogramme oder Entwicklungschancen bietet und mir das Weiterkommen grunds\u00e4tzlich wichtig ist. Zudem liebe ich auch einfach das Angebot von WMF \u2013 zum Beispiel die Nature-Gew\u00fcrzm\u00fchlen: ein, wie ich finde, absoluter Hingucker auf dem Esstisch! Ich arbeite also mit Produkten, mit denen ich mich identifiziere und hinter denen ich selbst voller \u00dcberzeugung stehe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eMithilfe von Daten und Analytics entwickle ich die Sortimentspolitik stetig weiter, sodass die WMF-Produkte m\u00f6glichst vielen Konsument*innen Freude bereiten.\u201c<\/p>\n","protected":false},"author":19,"featured_media":9004111222815302,"parent":0,"menu_order":3,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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