{"id":21851,"date":"2017-03-27T09:20:21","date_gmt":"2017-03-27T07:20:21","guid":{"rendered":"https:\/\/wmf.wp-247.de\/wmf-press-post\/hepp-mit-neuem-markenverstaendnis-the-art-of-service\/"},"modified":"2022-02-21T17:18:59","modified_gmt":"2022-02-21T15:18:59","slug":"hepp-mit-neuem-markenverstaendnis-the-art-of-service","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/hepp\/hepp-mit-neuem-markenverstaendnis-the-art-of-service\/","title":{"rendered":"HEPP mit neuem Markenverst\u00e4ndnis: \u201eTHE ART OF SERVICE\u201c"},"content":{"rendered":"<p><em>Birkenfeld<\/em> &#8211;\u00a0<strong>Mit einem visuellen Paukenschlag startet HEPP in das Jahr 2017. Gem\u00e4\u00df dem Anspruch &#8222;THE ART OF SERVICE&#8220; positioniert sich die Marke mit einem \u00fcberarbeiteten und frischen Corporate Design auf unverwechselbare Art in der Gastronomie- und Hotellerie-Branche. \u201eIn den letzten 150 Jahren hat HEPP immer wieder zu neuem Glanz gefunden\u201c, ist Thomas Heinen, Gesch\u00e4ftsf\u00fchrer der proHeq GmbH, stolz auf die Geschichte des Traditionshauses. Susanne Schmidt, Leitung Marketing und Produktmanagement, erg\u00e4nzt: \u201eDer neue Markenauftritt betont die au\u00dfergew\u00f6hnliche Wertigkeit der Produktwelt. Besteck, Tafel- und Servierger\u00e4te werden als Kunstobjekte inszeniert, um den weltweiten Premium-Anspruch zu unterstreichen.\u201c Das spiegelt sich\u00a0in neuen Werbematerialen oder dem Redesign der Website unverkennbar wider.<\/strong><\/p>\n<p>Seit \u00fcber 150 Jahren steht HEPP f\u00fcr \u201eTHE ART OF SERVICE\u201c: Die Kunst besteht darin, Tradition und Moderne, Zeitloses und Zeitgem\u00e4\u00dfes zusammenzuf\u00fchren. Wirft man einen Blick auf die neuen Bildwelten von HEPP, taucht man direkt in die Welt der Kunst ab. So werden Kollektionen beispielsweise in rhythmischen, parallelen Sequenzen abgelichtet oder dezent \u2013 aber daf\u00fcr umso wirkungsvoller \u2013 auf Podesten arrangiert. Hintergr\u00fcnde in Betonoptik oder schicken Farbt\u00f6nen bringen die \u201eKunstwerke\u201c noch mehr zur Geltung.<\/p>\n<p><b>\u201eTHE ART OF SERVICE\u201c<\/b><br \/>\nIm neuen Markenverst\u00e4ndnis von HEPP sind die pers\u00f6nliche Note und der eindeutige Wiedererkennungswert Teil eines ganzheitlichen, strategischen Gestaltungsansatzes \u2013 mit Kunst als festem Bestandteil der Unternehmenskommunikation. Damit verf\u00fcgt die Marke \u00fcber einen Look, der nicht austauschbar ist, und eine Erlebniswelt, die fasziniert, ber\u00fchrt und nachzeichnet, was schon immer da war: die nat\u00fcrliche Eleganz und atemberaubende Sch\u00f6nheit der HEPP Welt. Nicht zuletzt entspricht \u201eTHE ART OF SERVICE\u201c den Anspr\u00fcchen der Kunden auf ganzer Linie. Denn auch Gastronomen und Hoteliers setzen ihre H\u00e4user kunstvoll in Szene. Schlie\u00dflich sorgt ein ansprechendes Designkonzept f\u00fcr ein gesteigertes Kundenerlebnis.<\/p>\n<p><strong>www.hepp.de\u00a0<\/strong><\/p>\n<p><b>\u00dcber HEPP<br \/>\n<\/b>HEPP \u2013 Professional Hotel Equipment, proHeq GmbH \u2013 mit Sitz in Birkenfeld bei Pforzheim ist einer der international f\u00fchrenden Anbieter rund um den gedeckten Tisch. Das Unternehmen stellt in hochspezialisierten Fertigungsverfahren das weltweit vielf\u00e4ltigste Sortiment an Tafel- und Servierger\u00e4ten her \u2013 vom Besteck \u00fcber Kaffeek\u00e4nnchen und Co. bis hin zu Chafing-Dishes und Speisenverteilsystemen. Material und Verarbeitung stehen im Vordergrund, aber auch in Design, Qualit\u00e4t und Gebrauchsnutzen werden die HEPP-Produkte h\u00f6chsten Anspr\u00fcchen gerecht. Bereits 1863 gr\u00fcndeten die Br\u00fcder Carl und Otto Hepp das Unternehmen unter diesen Pr\u00e4missen und gelten damit zu Recht als Erfinder des Hotelsilbers. Die traditionellen Werte wie Zuverl\u00e4ssigkeit und Qualit\u00e4t gelten auch heute noch und bilden zusammen mit Innovationskraft, der Entwicklung neuer Verfahren und Produkte sowie einer flexiblen Fertigung die Grundlage f\u00fcr den Erfolg des Unternehmens. Weltweit z\u00e4hlt HEPP zu den bevorzugten Ausstattern f\u00fchrender Hotels, Hotelketten und Restaurants, ebenso wie qualit\u00e4tsbewusster Gro\u00dfverpfleger, internationaler Kreuzfahrtreedereien, Airlines und Bahngesellschaften.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>Birkenfeld<\/em> &#8211;&nbsp;<span>Seit &uuml;ber 150 Jahren steht HEPP f&uuml;r &bdquo;THE ART OF SERVICE&ldquo;: Die Kunst besteht darin, Tradition und Moderne, Zeitloses und Zeitgem&auml;&szlig;es zusammenzuf&uuml;hren.&nbsp;<span>Mit einem visuellen Paukenschlag startet HEPP in das Jahr 2017.<\/span><\/span><\/p>\n","protected":false},"author":16,"featured_media":15933,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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