{"id":22464,"date":"2021-07-01T13:38:19","date_gmt":"2021-07-01T11:38:19","guid":{"rendered":"https:\/\/wmf.wp-247.de\/wmf-press-post\/wmf-group-wird-zu-wmf\/"},"modified":"2022-03-04T16:07:34","modified_gmt":"2022-03-04T15:07:34","slug":"wmf-group-wird-zu-wmf","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/groupe-seb-dach\/wmf-group-wird-zu-wmf\/","title":{"rendered":"WMF Group wird zu WMF"},"content":{"rendered":"<p><em>Geislingen\/Steige<\/em> &#8211; Die WMF Group GmbH firmiert ab sofort unter dem Namen WMF GmbH. Seit 2016 geh\u00f6rt das Unternehmen zu der franz\u00f6sischen Groupe SEB. Eine Gruppe innerhalb der Gruppe zu sein, hat jedoch intern wie extern zunehmend irritiert. Mit dem schlichteren Namen f\u00fcgt sich WMF reibungslos in die Konzernstruktur ein und beh\u00e4lt gleichzeitig als Premiumhersteller innerhalb der Unternehmensgruppe seine Wurzeln.<\/p>\n<p>\u201eDer neue, pr\u00e4gnante Name festigt unsere Identit\u00e4t als WMF\u201c, sagt Oliver Kastalio, CEO von WMF. \u201eDenn WMF beh\u00e4lt als Premiumanbieter seine Sonderstellung innerhalb der Groupe SEB. Gleichzeitig r\u00e4umt uns unser international aufgestellter Mutterkonzern Wettbewerbsvorteile ein, die wir sonst nicht h\u00e4tten.\u201c<br \/>\nSichtbar wird die Ver\u00e4nderung zuerst im Unternehmenslogo: Dieses konzentriert sich auf das WMF Markenlogo und schafft optisch eine direkte Verbindung zur Groupe SEB. Den neuen Namen nimmt WMF au\u00dferdem zum Anlass, das Erscheinungsbild reduzierter zu gestalten. Das unterstreicht den Premiumcharakter der Marken des Unternehmens. In diesem Zuge \u00e4ndert sich auch die Adresse: Die bislang bekannte Anschrift des Hauptsitzes \u201eEberhardstra\u00dfe 35\u201c lautet jetzt \u201eWMF Platz 1\u201c.<br \/>\nDie Umfirmierung hat keinen Einfluss auf die Unternehmensstruktur oder auf das Vertragsverh\u00e4ltnis der Mitarbeiter*innen. Das Unternehmen und seine Marken werden auch k\u00fcnftig aus Geislingen an der Steige heraus gesteuert. Auch bleibt WMF das Kompetenzzentrum f\u00fcr professionelle Kaffeemaschinen.<\/p>\n<p><b>\u00dcber WMF<br \/>\n<\/b>WMF, kurz f\u00fcr W\u00fcrttembergische Metallwarenfabrik, ist ein f\u00fchrender Premiumanbieter f\u00fcr Haushaltsprodukte, professionelle Kaffeemaschinen und Hotelequipment. WMF steht f\u00fcr Innovation aus Tradition und \u00fcberzeugt mit Entwicklung und Design \u201eMade in Germany\u201c. Unter den Marken WMF, Silit und Kaiser bietet das Unternehmen Produkte zum Zubereiten, Kochen, Essen, Trinken und Backen f\u00fcr den Gebrauch zu Hause. Gesch\u00e4ftskund*innen, insbesondere aus Gastronomie und Hotellerie, stehen Produktsortimente rund um die Kaffeezubereitung sowie f\u00fcr den gedeckten Tisch und das Buffet unter den Marken WMF, Schaerer, Curtis und Hepp zur Verf\u00fcgung. Gegr\u00fcndet wurde das Unternehmen 1853 in Geislingen an der Steige und geh\u00f6rt seit Ende 2016 zum franz\u00f6sischen Groupe SEB Konzern. Weitere Informationen unter www.wmf.com.<\/p>\n<p><b>Ansprechpartner Unternehmen:<\/b><\/p>\n<p><b>WMF Group<br \/>\n<\/b>Corinna L\u00e4geler<br \/>\nLeitung Unternehmenskommunikation<br \/>\nTelefon +49 7331 25 8597<br \/>\npresse@wmf.de<\/p>\n<p><b>&nbsp;<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p><i>Geislingen \/ Steige <\/i> &#8211; Die WMF Group GmbH firmiert ab sofort unter dem Namen WMF GmbH. Seit 2016 geh\u00f6rt das Unternehmen zu der franz\u00f6sischen Groupe SEB. Eine Gruppe innerhalb der Gruppe zu sein, hat jedoch intern wie extern zunehmend irritiert. Mit dem schlichteren Namen f\u00fcgt sich WMF reibungslos in die Konzernstruktur ein und beh\u00e4lt gleichzeitig als Premiumhersteller innerhalb der Unternehmensgruppe seine Wurzeln. <\/p>\n","protected":false},"author":18,"featured_media":37532,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"wmf_post_category":[14],"class_list":["post-22464","wmf_press_post","type-wmf_press_post","status-publish","has-post-thumbnail","hentry","wmf_post_category-groupe-seb-dach"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WMF Group wird zu WMF |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/groupe-seb-dach\/wmf-group-wird-zu-wmf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WMF Group wird zu WMF |\" \/>\n<meta property=\"og:description\" content=\"Geislingen \/ Steige - Die WMF Group GmbH firmiert ab sofort unter dem Namen WMF GmbH. 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