{"id":43164,"date":"2022-05-09T08:59:54","date_gmt":"2022-05-09T06:59:54","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&#038;p=43164"},"modified":"2022-09-05T16:57:48","modified_gmt":"2022-09-05T14:57:48","slug":"wmf-e-mail-kampagne-gewinnt-e-mail-award","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-consumer\/wmf-e-mail-kampagne-gewinnt-e-mail-award\/","title":{"rendered":"WMF-E-Mail-Kampagne gewinnt E-Mail-Award"},"content":{"rendered":"\n<p>Zum ersten Mal hatte sich WMF um den E-Mail-Award beworben \u2013 und sogleich Gold in der Kategorie \u201eLifecycle-Kampagne\u201c geholt. Der E-Mail-Award ist eine Initiative des Dienstleisterverzeichnisses marketing-B\u00d6RSE und wurde 2022 zum achten Mal im Rahmen der DialogSummit in Frankfurt vergeben. In den Kategorien \u201eE-Mailing\u201c und \u201eLifecycle-Kampagne\u201c werden die besten Kampagnen im Bereich E-Mail-Marketing pr\u00e4miert. \u201eEin toller Gemeinschaftserfolg und eine Best\u00e4tigung, dass wir mit unserer Strategie der direkten Kundenkommunikation \u00fcber den mywmf Kundenclub auf dem richtigen Weg sind\u201c, sagt Alexandra Connor, Head of CRM bei WMF.<\/p>\n\n\n\n<p>Die Kategorie \u201eLifecycle-Kampagne\u201c zeichnet Unternehmen aus, die es durch die Analyse ihrer Bestandsdaten schaffen, Kunden entlang ihres Lebenszyklus individuell anzusprechen, zu binden und zu reaktivieren. Dass dies WMF gelingt, best\u00e4tigt nun das Urteil der 28-k\u00f6pfigen Expertenjury.<\/p>\n\n\n\n<p>Dabei werden die Mitglieder des mywmf Kundenclubs vor, w\u00e4hrend und nach dem Kauf mit vielen personalisierten Elementen, relevanten Produktinformationen und passenden Rezepten und Tipps begleitet. Mit Unterst\u00fctzung der Agentur Nayoki wird den Clubmitgliedern Mehrwert in Form von eigens hergestelltem Content \u2013 wie eigene Blogartikel, Landingpages, Texte und hochwertige Bilder \u2013 geboten. Die Bandbreite reicht dabei von der Beratung zur passenden Pfanne bis hin zur Anleitung f\u00fcr den perfekten Milchschaum. \u201eGenial und beeindruckend\u201c, so das Urteil der Jury.<\/p>\n\n\n\n<p>Unter Nutzung von Klick- und Bestandsdaten, Loyalty-Informationen und Segmentierungen erhalten die Kund*innen relevante Informationen zum richtigen Zeitpunkt. Das CRM von WMF hat einen bedeutenden Umsatzanteil. Der mywmf Kundenclub wurde 2019 als omnichannel-f\u00e4higes Kundenbindungstool neu gelauncht und umfasst mittlerweile rund 800 000 Mitglieder. Dabei kommt die Lifecycle-Kampagne nicht nur bei der Jury des E-Mail-Awards gut an \u2013 die hohen \u00d6ffnungsraten der E-Mails best\u00e4tigen die Relevanz f\u00fcr die Kund*innen und 86 Prozent der Mitglieder w\u00fcrden laut einer Marktforschungsstudie vom Juni 2021 den mywmfclub weiterempfehlen.<\/p>\n\n\n\n<p><em>Quelle Marktforschung: Mind &amp; Heart Zeitraum Juni 2021, \u201emyWMF Customer Club &#8211; quantitative Online survey&#8220;&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zum ersten Mal hatte sich WMF um den E-Mail-Award beworben \u2013 und sogleich Gold in der Kategorie \u201eLifecycle-Kampagne\u201c geholt. Der E-Mail-Award ist eine Initiative des Dienstleisterverzeichnisses marketing-B\u00d6RSE und wurde 2022 zum achten Mal im Rahmen der DialogSummit in Frankfurt vergeben. In den Kategorien \u201eE-Mailing\u201c und \u201eLifecycle-Kampagne\u201c werden die besten Kampagnen im Bereich E-Mail-Marketing pr\u00e4miert. \u201eEin [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43287,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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