{"id":9004111222486767,"date":"2022-12-13T16:29:44","date_gmt":"2022-12-13T15:29:44","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&p=9004111222486767"},"modified":"2023-03-22T10:08:04","modified_gmt":"2023-03-22T09:08:04","slug":"wmf-professional-fachhandelstrategie","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/hepp-en\/hepp-products-services-en\/wmf-professional-fachhandelstrategie\/","title":{"rendered":"Hand in Hand mit dem Handel"},"content":{"rendered":"

Im Rahmen seiner internationalen Wachstumsstrategie implementiert der Premiumanbieter WMF Professional Hotel Equipment (PHE) zum 1. Januar 2023 eine Fachhandelstruktur in Deutschland. Ziel ist es, Gastronomen und Hoteliers k\u00fcnftig mit einem starken H\u00e4ndlernetz noch direkter, pers\u00f6nlicher und flexibler betreuen zu k\u00f6nnen als bislang. Um dies zu erreichen, wird das erfahrene f\u00fcnfk\u00f6pfige WMF-Vertriebsteam den k\u00fcnftigen Fachh\u00e4ndlern zum einen als Kompetenzzentrum und Sparringspartner zur Verf\u00fcgung stehen und sich zum anderen verst\u00e4rkt der Unterst\u00fctzung bei der Akquise im Projektgesch\u00e4ft widmen. \u201eMit diesem Schritt haben die Fachh\u00e4ndler in Deutschland nun auch Zugang zu den Produkten und Services von WMF PHE und k\u00f6nnen die gesamte Bandbreite unseres L\u00f6sungsportfolios anbieten. Eine Vielzahl der Gastronomen stehen bereits in engem Kontakt mit ihrem H\u00e4ndler vor Ort, sodass wir mit diesem neuen Schritt noch n\u00e4her an unsere Endkunden heranr\u00fccken\u201c, erkl\u00e4rt Michael Kiefer, Vertriebsleiter DACH f\u00fcr die Marke WMF Professional.<\/p>\n

International setzt WMF PHE bereits seit Jahren auf die Marktbearbeitung durch Tochtergesellschaften und den Fachhandel. Diese bew\u00e4hrte Strategie wird nun auch in Deutschland umgesetzt. Damit erreicht der Premiumanbieter f\u00fcr den gedeckten Tisch und rund ums Buffet in Zukunft auch Kunden, die durch den Direktvertrieb nicht angesprochen werden konnten. Nach Abschluss der Umstrukturierung wird das Vertriebsteam von WMF PHE gemeinsam mit den Fachh\u00e4ndlern neue Projekte gewinnen. Dabei legt Kiefer gro\u00dfen Wert auf eine enge Zusammenarbeit und funktionierende, nachhaltige Partnerschaften. \u201eStatt in Konkurrenz zueinander zu stehen, k\u00f6nnen wir auf diese Weise ein vertrauensvolles und professionelles Netzwerk auf- und ausbauen.\u201c Ein unproduktiver Wettbewerb zu den Handelspartnern von HEPP \u2013 ebenfalls eine Marke der proHeq GmbH \u2013 sieht er nicht: \u201eWir arbeiten derzeit daran, das Profil beider Marken zu sch\u00e4rfen, sodass sie sich in Zukunft noch deutlicher voneinander abgrenzen.\u201c F\u00fcr Kiefer hat die neue Fachhandelsstrategie f\u00fcr Gastronomen und Hoteliers nur Vorteile: Das Versprechen \u201eAlles aus einer Hand\u201c wird f\u00fcr sie tats\u00e4chlich wahr. Denn als Teil des franz\u00f6sischen Groupe SEB Konzerns er\u00f6ffnet WMF Professional Hotel Equipment den Fachh\u00e4ndlern auch die umfangreiche Produkt- und Markenwelt der Groupe SEB.<\/p>\n

Weitere Informationen:<\/strong>
\nproHeq GmbH
\nWMF Professional
\nCarl-Benz-Str. 10
\n75217 Birkenfeld
\nTel. +49 7231 4885 0
\nFax +49 7231 4885 83
\nwmf@press-n-relations.de<\/a>
\nwmf-professional.de<\/a><\/p>\n

Presse- und \u00d6ffentlichkeitsarbeit:<\/strong>
\nWMF Presseb\u00fcro
\nc\/o Press\u2019n\u2019Relations GmbH
\nD\u00e9sir\u00e9e M\u00fcller und Monika Nyendick
\nMagirusstra\u00dfe 33 \u2013 D-89077 Ulm
\nTel. +49 731 96287-32
\nFax +49 731 96287-97
\nwmf@press-n-relations.de<\/a>
\npress-n-relations.de<\/a><\/p>\n

\u00dcber WM<\/strong>F
\nWMF, kurz f\u00fcr W\u00fcrttembergische Metallwarenfabrik, ist ein f\u00fchrender Premiumanbieter f\u00fcr Haushaltsprodukte, professionelle Kaffeemaschinen und Hotelequipment. WMF steht f\u00fcr Innovation aus Tradition und \u00fcberzeugt mit Entwicklung und Design \u201eMade in Germany\u201c.
\nUnter den Marken WMF, Silit und Kaiser bietet das Unternehmen Produkte zum Zubereiten, Kochen, Essen, Trinken und Backen f\u00fcr den Gebrauch zu Hause. Gesch\u00e4ftskund*innen, insbesondere aus Gastronomie und Hotellerie, stehen Produktsortimente rund um die Kaffeezubereitung sowie f\u00fcr den gedeckten Tisch und das Buffet unter den Marken WMF, Schaerer, Curtis und Hepp zur Verf\u00fcgung.
\nWMF ist mit seinen Produkten in \u00fcber 120 L\u00e4ndern vertreten und hat mehr als 6000 Mitarbeiter*innen. In Deutschland, \u00d6sterreich und der Schweiz, aber auch im restlichen Europa sowie weltweit, z.B. in China betreibt WMF insgesamt rund 350 eigene Shops. Das Unternehmen wurde 1853 in Geislingen an der Steige gegr\u00fcndet und geh\u00f6rt seit Ende 2016 zum franz\u00f6sischen Groupe SEB Konzern.<\/p>\n

\"\"
Michael Kiefer, Vertriebsleiter DACH f\u00fcr die Marke WMF Professional<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

No other color symbolizes dignity, elegance and festivity as impressively as the darkest of them all: black. Hoteliers and restaurateurs now have the opportunity to captivate their guests in a very special way thanks to three different cutlery models from WMF Professional and HEPP in this exciting color.<\/p>\n","protected":false},"author":47,"featured_media":9004111222486959,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"wmf_post_category":[86,120],"class_list":["post-9004111222486767","wmf_press_post","type-wmf_press_post","status-publish","has-post-thumbnail","hentry","wmf_post_category-hepp-products-services-en","wmf_post_category-phe-products-services-en"],"yoast_head":"\nHand in Hand mit dem Handel |<\/title>\n<meta name=\"description\" content=\"Im Rahmen seiner internationalen Wachstumsstrategie implementiert WMF PHE zum 1. 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