{"id":9004111222769564,"date":"2023-02-03T08:02:59","date_gmt":"2023-02-03T07:02:59","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&p=9004111222769564"},"modified":"2024-07-01T17:40:48","modified_gmt":"2024-07-01T15:40:48","slug":"next-level-barista-experience-auf-der-internorga-2023","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/im-ueberblick-pcm\/next-level-barista-experience-auf-der-internorga-2023\/","title":{"rendered":"Next Level Barista Experience auf der Internorga 2023"},"content":{"rendered":"\n

WMF pr\u00e4sentiert neue Siebtr\u00e4gergeneration \u201eWMF espresso NEXT\u201c<\/h2>\n\n\n\n

Next Level Barista Experience \u2013 Mit der Premiere des halbautomatischen Siebtr\u00e4gers WMF espresso NEXT setzt WMF Professional Coffee Machines neue Standards in der modernen Kaffeekultur. In einem eigens f\u00fcr die Weltneuheit gestalteten Caf\u00e9 k\u00f6nnen sich Internorga-Besucher*innen auf dem WMF Messestand von diesem Versprechen selbst \u00fcberzeugen. Das neue Maschinenkonzept verbindet das Beste aus zwei Welten und erlaubt eine hochemotionale und gleichzeitig effiziente Kundenansprache in Zeiten des Fachkr\u00e4ftemangels. Der zweite Messeschwerpunkt \u201eWMF CoffeeConnect\u201c steht im Zeichen digitaler Gastfreundschaft. Ein neu aufgestelltes Digitalisierungsteam, die \u201eWMF CoffeeConnection\u201c, zeigt verschiedene Ausgangspunkte, um der unternehmerischen Seite der Kaffeezukunft ganz pers\u00f6nlich zu begegnen. Dazu geh\u00f6ren Datentransparenz und -analyse, Gesch\u00e4ftsoptimierung und Integration sowie Innovationsbereiche rund um Unmanned Stores, Loyalty Apps und Payment Solutions.<\/p>\n\n\n\n

Next Level Barista Experience<\/strong>
Das WMF Trendbarometer zeigt f\u00fcr Kaffeekonzepte spannende Entwicklungen: Kundinnen wollen f\u00fcr ihr Geld mehr Vielfalt, Geschmack und Qualit\u00e4t in der Tasse. Wie sich diese Erwartung trotz steigender Personalknappheit erf\u00fcllen l\u00e4sst, zeigen WMF Experten<\/em>innen im Messe-Caf\u00e9. Neben den ganzheitlichen L\u00f6sungen der Vollautomaten bietet der neue halbautomatische Siebtr\u00e4ger WMF espresso NEXT kreative M\u00f6glichkeiten, dem Fachkr\u00e4ftemangel zu begegnen und gleichzeitig beeindruckende Kaffeequalit\u00e4t zu garantieren. Das au\u00dfergew\u00f6hnliche Design der Maschine verstr\u00f6mt traditionelle Premium-Baristakultur, w\u00e4hrend neue Features f\u00fcr sichere Arbeitsabl\u00e4ufe bei gleichbleibend hoher Kaffeequalit\u00e4t sorgen. Auf diese Weise zeichnet sich die gesamte Kaffeezubereitung durch hohe Prozessstabilit\u00e4t sowie -geschwindigkeit aus und die Mitarbeitenden gewinnen wertvolle Zeit f\u00fcr andere Aufgaben, wie z.B. den pers\u00f6nlichen Kundenkontakt.<\/p>\n\n\n\n

F\u00fcr mehr Vielfalt in der Getr\u00e4nkekarte zeigt WMF Professional Coffee Machines dar\u00fcber hinaus unterschiedliche Konzepte und Maschinenoptionen rund um vegane Kaffeespezialit\u00e4ten.<\/p>\n\n\n\n

Let\u2018s get connected<\/strong>
Gastro-Konzepte der Zukunft machen sich die Digitalisierung zunutze \u2013 sei es in der externen Kundenansprache oder der unternehmerischen Innensicht. Wichtige Voraussetzung ist jedoch, dass Kunden die M\u00f6glichkeiten sehen und verstehen.<\/p>\n\n\n\n

Vor diesem Hintergrund hat WMF Professional Coffee Machines sein digitales L\u00f6sungsportfolio \u201eWMF CoffeeConnect\u201c auf neue Beine gestellt: Nicht nur Funktionen, sondern auch die individuellen M\u00f6glichkeiten und konkreten Kundenbed\u00fcrfnisse stehen nun im Vordergrund. Unter dem Motto \u201eLet\u2018s team up and CoffeeConnect\u201c hat es sich der Premiumhersteller auf der Internorga zum Ziel gesetzt, die Potenziale der Digitalisierung f\u00fcr jeden einzelnen Kunden pers\u00f6nlich erlebbar zu machen. Im Zentrum steht hier das neue Digitalisierungsteam \u201eWMF CoffeeConnection\u201c, das interessierte Unternehmen an die Hand nimmt und durch verschiedene Bed\u00fcrfniswelten f\u00fchrt. \u201eWir holen jeden einzelnen WMF Kunden genau dort ab, wo er steht. Sprich: Wir bieten sowohl eine intuitiv bedienbare Steuerungs- und Analyseplattform als auch die notwendigen Schnittstellen zur Einbindung unserer Maschinen in vor- und nachgelagerte IT-Systeme. Das technische Know-how des stetig wachsenden WMF Digital-Teams ist hier sehr tiefgehend\u201c, so Benjamin Thurner, Vice President Digital GBU WMF Professional Coffee Machines.<\/p>\n\n\n\n

Praxiserprobte Beispiele demonstrieren auf der Messe neue M\u00f6glichkeiten der zeitgem\u00e4\u00dfen Kundenansprache. WMF Experten*innen erkl\u00e4ren beispielsweise, wie neue Bezahlm\u00f6glichkeiten an der Kaffeemaschine den Umsatzmotor \u201eSelbstbedienung\u201c auf Hochtouren bringen. Die Bedeutung dieser wachsenden, digitalen Gastfreundschaft unterstreicht WMF Professional Coffee Machines zudem mit einer neuen, prominenten Partnerschaft im Bereich Bezahl- und Kassensysteme. Erste Praxisanwendungen der Kooperation werden in Hamburg erstmals der breiten \u00d6ffentlichkeit vorgestellt.<\/p>\n\n\n\n

Bildanforderung<\/strong>
Bildmaterial finden Sie in unserem Medienportal https:\/\/press-n-relations.amid-pr.com<\/a> (Suchbegriff \u201eWMF-Internorga-2023\u201c).<\/p>\n\n\n\n

Weitere Informationen:<\/strong><\/h3>\n\n\n\n

WMF GmbH
Mirjam Sauter
Global Communication & Content Manager
GBU Professional Coffee Machines
WMF Platz 1 \u2013 D-73312 Geislingen
Tel.: +49 73 31 25 7314
presse.pcm@wmf.com \u2013 https:\/\/www.wmf.com<\/a><\/p>\n\n\n\n

Presse- und \u00d6ffentlichkeitsarbeit:<\/strong><\/h3>\n\n\n\n

WMF Presseb\u00fcro
c\/o Press’n’Relations GmbH
Monika Nyendick
Magirusstra\u00dfe 33 \u2013 D-89077 Ulm
Tel.: +49 731 96287-30
wmf@press-n-relations.de
https:\/\/www.press-n-relations.de<\/a><\/p>\n\n\n\n

\u00dcber WMF<\/strong><\/h3>\n\n\n\n

WMF, kurz f\u00fcr W\u00fcrttembergische Metallwarenfabrik, ist ein f\u00fchrender Premiumanbieter f\u00fcr Haushaltsprodukte, professionelle Kaffeemaschinen und Hotelequipment. WMF steht f\u00fcr Innovation aus Tradition und \u00fcberzeugt mit Entwicklung und Design \u201eMade in Germany“. Unter den Marken WMF, Silit und Kaiser bietet das Unternehmen Produkte zum Zubereiten, Kochen, Essen, Trinken und Backen f\u00fcr den Gebrauch zu Hause. Gesch\u00e4ftskund*innen, insbesondere aus Gastronomie und Hotellerie, stehen Produktsortimente rund um die Kaffeezubereitung sowie f\u00fcr den gedeckten Tisch und das Buffet unter den Marken WMF, Schaerer, Curtis und Hepp zur Verf\u00fcgung. WMF ist mit seinen Produkten in \u00fcber 120 L\u00e4ndern vertreten und hat mehr als 6.000 Mitarbeiter*innen. In Deutschland, \u00d6sterreich und der Schweiz, aber auch im restlichen Europa sowie weltweit z.B. in China betreibt WMF insgesamt rund 350 eigene Shops. Das Unternehmen wurde 1853 in Geislingen an der Steige gegr\u00fcndet und geh\u00f6rt seit Ende 2016 zum franz\u00f6sischen Groupe SEB Konzern.<\/p>\n\n\n\n

Weitere Informationen unter www.wmf.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Mit der Premiere des halbautomatischen Siebtr\u00e4gers WMF espresso NEXT setzt WMF Professional Coffee Machines neue Standards in der modernen 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