{"id":9004111222818175,"date":"2024-03-18T18:01:06","date_gmt":"2024-03-18T17:01:06","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&p=9004111222818175"},"modified":"2025-10-13T13:57:41","modified_gmt":"2025-10-13T11:57:41","slug":"daniel-gerlach-ist-markenbotschafter-von-wmf-espresso-next","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/features-und-innovationen\/daniel-gerlach-ist-markenbotschafter-von-wmf-espresso-next\/","title":{"rendered":"Der mehrfache deutsche Latte-Art-Champion Daniel Gerlach ist neuer Markenbotschafter von WMF Professional Coffee Machines"},"content":{"rendered":"\n

Der preisgekr\u00f6nte Barista und Latte-Art-Meister Daniel Gerlach unterst\u00fctzt WMF Professional Coffee Machines ab sofort als offizieller Markenbotschafter f\u00fcr die halbautomatische Siebtr\u00e4germaschine WMF espresso NEXT. Der pr\u00e4mierte Kaffeek\u00fcnstler an der Espressomaschine ist Betreiber seines eigenen Coffee-Shops, einer R\u00f6sterei und kennt die Herausforderungen der Gastro-Szene wie kein Zweiter: ideale Voraussetzungen, in seiner Rolle als \u201eNEXTperte\u201c, seine Leidenschaft f\u00fcr Handwerk und Kunst sowie seine Einblicke in das Coffee-Business miteinander zu verschmelzen. Im Zuge einer brandneuen Kampagne unter dem Motto \u201eDie neue Kunst der Kaffeekreation \u2013 Perfektion in jeder Wiederholung\u201c konnte Daniel Gerlach seine Talente w\u00e4hrend der Internorga 2024 zum ersten Mal in seiner Funktion als Brand- und Product Ambassador f\u00fcr WMF Professional Coffee Machines der \u00d6ffentlichkeit pr\u00e4sentieren.<\/strong><\/p>\n\n\n\n

Als dreifacher deutscher Latte-Art-Meister, Meistertrainer und diesj\u00e4hriger Vertreter Deutschlands bei der internationalen SCA-Latte-Art-Meisterschaft auf der World of Coffee in Kopenhagen geh\u00f6rt Daniel Gerlach ohne Zweifel zur Spitze der internationalen Barista-Szene. Seine Leidenschaft f\u00fcr den Kaffee entdeckte der gelernte Koch mit Spezialisierung auf die Patisserie w\u00e4hrend eines Arbeitsaufenthalts in der Schweiz. Zur\u00fcck in Deutschland vertiefte er sich in die Kunst an der Siebtr\u00e4ger-Maschine \u2013 der Startschuss f\u00fcr eine Karriere, die ihm auch 2024 erneut den Titel des deutschen Latte-Art-Meisters einbringen sollte. Dar\u00fcber hinaus betreibt Daniel Gerlach mit der \u201eSeven Hills Coffee Roasters\u201c heute seine eigene R\u00f6sterei inklusive angeschlossenem Coffee Store in Bamberg, f\u00fchrt eine der gr\u00f6\u00dften Kaffeeschulen in Deutschland, gibt Barista-Kurse und ber\u00e4t Gastronomen im ganzen deutschsprachigen Raum. Seit Anfang M\u00e4rzunterst\u00fctzt er WMF Professional Coffee Machines als offizieller Marken- und Produktbotschafter. <\/p>\n\n\n\n

Die neue Rolle als Product Ambassador f\u00fcr die WMF espresso NEXT ist Daniel Gerlach dabei wie auf den Leib geschneidert, kennt er doch die Herausforderungen, vor denen Baristas und gastronomisches Fachpersonal auf der ganzen Welt stehen, aus erster Hand: \u201eDie Verbindung von traditioneller Siebtr\u00e4gertechnologie mit den Vorteilen der Automatisierung ist eine perfekte L\u00f6sung. Die WMF espresso NEXT unterst\u00fctzt uns Baristas \u00fcber den gesamten Br\u00fchprozess. Ob Neueinsteiger oder Profi: Mit der der WMF espresso NEXT gelingt jeder Espresso\u201c, so Daniel Gerlach.<\/p>\n\n\n\n

Sein Engagement f\u00fcr den neuen Siebtr\u00e4ger-Halbautomaten ist f\u00fcr Daniel Gerlach dabei nur ein Aspekt der Zusammenarbeit mit WMF. Als beratender Barista bringt er sein Talent, sein Fachwissen und seinen einzigartigen Blick auf neue Trends und aktuelle Themen in das Unternehmen ein. Sei es bei der passgenauen Ansprache der globalen Spezialit\u00e4tenkaffeeszene oder indem er sein Knowhow auch in die Entwicklung und Herstellung neuer Produkte und Technologien innovativer Kaffeemaschinen einflie\u00dfen l\u00e4sst.<\/p>\n\n\n\n

Die neue Kunst der Kaffeekreation<\/strong><\/p>\n\n\n\n

Die Partnerschaft mit Daniel Gerlach ist f\u00fcr WMF Professional Coffee Machines ein nat\u00fcrlicher n\u00e4chster Schritt, die eigene Marke und den State-of-the-Art-Siebtr\u00e4ger WMF espresso NEXT live erlebbar zu machen. Mit dem Launch einer neuen, weltweiten Kampagne unter dem Titel \u201eDie neue Kunst der Kaffeekreation \u2013 Perfektion in jeder Wiederholung\u201c setzt WMF die neue Maschine eindrucksvoll in Szene: zuletzt auf der Internorga 2024 mit Live-Performances meisterlichen Barista-Handwerks, gro\u00dfer Latte-Art, ausgefeilten Signature-Drinks und zahlreichen weiteren Highlights. Axel F\u00e4hnle, Head of Global Marketing bei WMF Professional Coffee Machines, fasst Botschaft und Anspruch der Kampagne zusammen: \u201eWenn handwerkliche Zubereitung und automatisierte Abl\u00e4ufe miteinander verschmelzen und daraus einzigartige Qualit\u00e4t entsteht, die wiederholbar ist, wird die Kunst der Kaffeekreation lebendig.\u201c<\/p>\n\n\n\n

Dass sie lebendig bleibt, daf\u00fcr sorgen auch die n\u00e4chsten Messeauftritte von WMF Professional Coffee Machines, die Daniel Gerlach als Barista und Experte f\u00fcr das internationale Coffee Business begleiten wird. So k\u00f6nnen interessierte Besucher bei Live-Pr\u00e4sentationen, Kursen und Contests aus n\u00e4chster N\u00e4he von der Kunst und Erfahrung des Meisters profitieren \u2013 und sich dabei ganz von selbst von den Vorz\u00fcgen der WMF espresso NEXT \u00fcberzeugen. <\/p>\n\n\n\n

Bildanforderung<\/strong>: Bildmaterial finden Sie hier zum Download: https:\/\/aboutwmf.com\/de\/download\/der-mehrfache-deutsche-latte-art-champion-daniel-gerlach-ist-neuer-markenbotschafter-von-wmf-professional-coffee-machines\/<\/a><\/p>\n\n\n\n

Weitere Informationen:<\/strong>
WMF GmbH
Mirjam Sauter
Global Communication & Content Manager
GBU Professional Coffee Machines
WMF Platz 1 \u2013 D-73312 Geislingen
Tel.: +49 73 31 25 7314
presse.pcm@wmf.com \u2013 https:\/\/www.wmf.com    <\/p>\n\n\n\n

Presse- und \u00d6ffentlichkeitsarbeit:<\/strong>
WMF Presseb\u00fcro
c\/o Press\u2019n\u2019Relations GmbH 
Monika Nyendick und Frank Wagner
Magirusstra\u00dfe 33 \u2013 D-89077 Ulm 
Tel.: +49 731 96287-30 
wmf@press-n-relations.de 
https:\/\/www.press-n-relations.de<\/p>\n\n\n\n

\u00dcber WMF <\/strong>
Seit \u00fcber 170 Jahren ist WMF dem perfekten Dreiklang aus Design, Funktionalit\u00e4t und Qualit\u00e4t verpflichtet. Im Bereich professionelle Kaffeemaschinen geh\u00f6rt WMF Professional Coffee Machines weltweit mit zu den f\u00fchrenden Anbietern. Mit dem Ziel, stets die erste Wahl f\u00fcr professionelle Kaffeel\u00f6sungen rund um den Globus zu sein, verbindet das Qualit\u00e4tssiegel \u201eMade in Germany\u201c Premium-Produkte und Innovationskraft mit h\u00f6chster Leistungsst\u00e4rke und Zuverl\u00e4ssigkeit. Im Zuge dessen liefert WMF Professional Coffee Machines f\u00fcr jedes Gesch\u00e4ftsmodell im Kaffeebereich das passende Konzept \u2013 von leistungsstarken Spezialit\u00e4ten-Vollautomaten \u00fcber Filtermaschinen bis hin zu halbautomatischen Siebtr\u00e4germaschinen und innovativen Digitalisierungskonzepten. Dar\u00fcber hinaus profitieren Kunden national wie international von einer hohen Beratungs- und Servicequalit\u00e4t. Grundlage daf\u00fcr ist die gr\u00f6\u00dfte unternehmenseigene Serviceorganisation f\u00fcr professionelle Kaffeemaschinen in Europa. Seit 2016 geh\u00f6rt die Marke WMF zum franz\u00f6sischen Groupe SEB Konzern.<\/p>\n\n\n\n

Weitere Informationen unter www.wmf.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Der preisgekr\u00f6nte Barista und Latte-Art-Meister Daniel Gerlach unterst\u00fctzt WMF Professional Coffee Machines ab sofort als offizieller Markenbotschafter f\u00fcr die halbautomatische Siebtr\u00e4germaschine WMF espresso NEXT. 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