{"id":9004111222821303,"date":"2024-11-11T10:41:35","date_gmt":"2024-11-11T09:41:35","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&p=9004111222821303"},"modified":"2024-11-11T10:53:25","modified_gmt":"2024-11-11T09:53:25","slug":"wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/","title":{"rendered":"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey"},"content":{"rendered":"\n

Mit dem Relaunch der eigenen Webseite schafft WMF Professional Coffee Machines eine neue Welt in der digitalen Kundenansprache. Zwischen einem einzigartigen, visuellen Markenerlebnis, zielgruppenspezifischen Branchenseiten und informativen Success-Stories k\u00f6nnen Besucher die Vielseitigkeit der WMF Kaffeemaschinen aktiv erleben. Unterst\u00fctzt werden die Kunden auf ihrer digitalen Reise dabei von zahlreichen smarten KI-Features, vom praktischen Produktfinder bis hin zum interaktiven Chatbot.<\/strong><\/p>\n\n\n\n

Kundenansprache im digitalen Zeitalter<\/strong><\/p>\n\n\n\n

Bei der Kundenansprache im digitalen Zeitalter geht es mehr denn je darum, digitale und analoge Aspekte der Customer Journey miteinander zu verflechten. WMF ist hier Vorreiter. Sei es die fr\u00fche Ausstattung der eigenen Kaffeevollautomaten mit gro\u00dfen digitalen Touchdisplays, der virtuelle Showroom, in dem Besucher w\u00e4hrend der Pandemie auch digital in die Welt der professionellen Kaffeemaschinen eintauchen konnten, oder das stetig wachsende E-Commerce-Angebot im Bereich Zubeh\u00f6r, Verbrauchsmittel und Ersatzteile. Auch ausgew\u00e4hlte Kaffeemaschinenmodelle k\u00f6nnen seit einiger Zeit direkt \u00fcber das Internet gekauft werden. Das erkl\u00e4rte Ziel der ganzheitlichen Kundenansprache: mehr Benutzerfreundlichkeit und eine verbesserte Interaktion mit dem Kunden. Dieser Anspruch an echte Customer Centricity war auch bei der Entwicklung der neuen Website ausschlaggebend.<\/p>\n\n\n\n

Der Kunde im Online-Mittelpunkt<\/strong><\/p>\n\n\n\n

Dreh- und Angelpunkt des Relaunchs ist die Kundenerfahrung \u2013 entsprechend gro\u00dfen Wert legt WMF mit der neuen Website auf eine klare Nutzerf\u00fchrung. Dazu setzt der Premium-Hersteller auf kurze, pr\u00e4gnante kunden- und branchenspezifische Inhalte und Success Stories, die die individuellen Anforderungen und Vorteile f\u00fcr unterschiedliche Zielgruppen hervorheben. Eine engere Verlinkung der Inhalte untereinander sorgt au\u00dferdem daf\u00fcr, dass sich Nutzer intuitiv durch die Seite bewegen k\u00f6nnen.<\/p>\n\n\n\n

Modernes Design und smarte Funktionen<\/strong><\/p>\n\n\n\n

Dass all diese Informationen organisch wirken und wie ein roter Faden durch die Webseite f\u00fchren, daf\u00fcr sorgt auch das neue Design. Durch zahlreiche Animationen, geschickt platzierte Videos und interaktives \u201eScrollytelling\u201c durch Text, Bild und Video erz\u00e4hlt der Online-Auftritt eine zusammenh\u00e4ngende Geschichte. Piero Adamo, Head of Digital Marketing bei WMF Professional Coffee Machines, bringt die Idee auf den Punkt: \u201eDie Website ist darauf ausgelegt, unsere Kunden bei ihrer individuellen Entscheidungsfindung bestm\u00f6glich zu unterst\u00fctzen.\u201c<\/p>\n\n\n\n

KI als praktischer Helfer<\/strong><\/p>\n\n\n\n

Das gilt auch f\u00fcr die neuen KI-Funktionen der WMF Website. So k\u00f6nnen Besucherinnen und Besucher mit dem neuen Produktfinder eigenst\u00e4ndig alle aktuellen Maschinenmodelle dreidimensional auf Herz und Nieren zu pr\u00fcfen, auf Wunsch gefiltert nach Maschinentyp, Tassenleistung und Branche. Ganz im Sinne einer nahtlosen Customer Journey k\u00f6nnen Kunden zudem jederzeit auf die Hilfe eines intelligenten Chatbots zur\u00fcckgreifen. Axel F\u00e4hnle, Head of Marketing bei WMF Professional Coffee Machines, betont: \u201eMit den KI-Funktionen stellen wir sicher, dass die Nutzer jederzeit die Unterst\u00fctzung erhalten, die sie ben\u00f6tigen und noch einfacher mit uns in Kontakt treten k\u00f6nnen.\u201c<\/p>\n\n\n\n

Hier geht es zur neuen Website: 
https:\/\/www.wmf-coffeemachines.com\/de_de\/<\/a>.<\/p>\n\n\n\n

Bildanforderung<\/strong>: Bildmaterial finden Sie hier zum Download: https:\/\/aboutwmf.com\/de\/download\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/<\/a><\/p>\n\n\n\n

Weitere Informationen:<\/strong>
WMF GmbH
Axel F\u00e4hnle
Head of Marketing
GBU Professional Coffee Machines
WMF Platz 1 \u2013 D-73312 Geislingen
Tel.: +49 73 31 25 7314
presse.pcm@wmf.com \u2013 https:\/\/www.wmf.com  <\/p>\n\n\n\n

Presse- und \u00d6ffentlichkeitsarbeit:<\/strong>
WMF Presseb\u00fcro
c\/o Press\u2019n\u2019Relations GmbH 
Monika Nyendick und Frank Wagner
Magirusstra\u00dfe 33 \u2013 D-89077 Ulm 
Tel.: +49 731 96287-30 
wmf@press-n-relations.de 
https:\/\/www.press-n-relations.de<\/p>\n\n\n\n

\u00dcber WMF<\/strong>
Seit \u00fcber 170 Jahren ist WMF dem perfekten Dreiklang aus Design, Funktionalit\u00e4t und Qualit\u00e4t verpflichtet. Im Bereich professionelle Kaffeemaschinen geh\u00f6rt WMF Professional Coffee Machines weltweit mit zu den f\u00fchrenden Anbietern. Mit dem Ziel, stets die erste Wahl f\u00fcr professionelle Kaffeel\u00f6sungen rund um den Globus zu sein, verbindet das Qualit\u00e4tssiegel \u201eMade in Germany\u201c Premium-Produkte und Innovationskraft mit h\u00f6chster Leistungsst\u00e4rke und Zuverl\u00e4ssigkeit. Im Zuge dessen liefert WMF Professional Coffee Machines f\u00fcr jedes Gesch\u00e4ftsmodell im Kaffeebereich das passende Konzept \u2013 von leistungsstarken Spezialit\u00e4ten-Vollautomaten \u00fcber Filtermaschinen bis hin zu halbautomatischen Siebtr\u00e4germaschinen und innovativen Digitalisierungskonzepten. Dar\u00fcber hinaus profitieren Kunden national wie international von einer hohen Beratungs- und Servicequalit\u00e4t. Grundlage daf\u00fcr ist die gr\u00f6\u00dfte unternehmenseigene Serviceorganisation f\u00fcr professionelle Kaffeemaschinen in Europa. Seit 2016 geh\u00f6rt die Marke WMF zum franz\u00f6sischen Groupe SEB Konzern.<\/p>\n\n\n\n

Weitere Informationen unter www.wmf.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Mit dem Relaunch der eigenen Webseite schafft WMF Professional Coffee Machines eine neue Welt in der digitalen Kundenansprache. <\/p>\n","protected":false},"author":37,"featured_media":9004111222821304,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"wmf_post_category":[44,46,28],"class_list":["post-9004111222821303","wmf_press_post","type-wmf_press_post","status-publish","has-post-thumbnail","hentry","wmf_post_category-digitale-loesungen","wmf_post_category-kaffeeexzellenz","wmf_post_category-wmf-professional-coffee-machines"],"yoast_head":"\nWMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey |<\/title>\n<meta name=\"description\" content=\"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey |\" \/>\n<meta property=\"og:description\" content=\"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T09:53:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-1_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/\",\"url\":\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/\",\"name\":\"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey |\",\"isPartOf\":{\"@id\":\"https:\/\/aboutwmf.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-1_web.jpg\",\"datePublished\":\"2024-11-11T09:41:35+00:00\",\"dateModified\":\"2024-11-11T09:53:25+00:00\",\"description\":\"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey\",\"breadcrumb\":{\"@id\":\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#primaryimage\",\"url\":\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-1_web.jpg\",\"contentUrl\":\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-1_web.jpg\",\"width\":1024,\"height\":520},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/aboutwmf.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pressemitteilung\",\"item\":\"https:\/\/aboutwmf.com\/de\/wmf-press-post\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aboutwmf.com\/de\/#website\",\"url\":\"https:\/\/aboutwmf.com\/de\/\",\"name\":\"WMF\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aboutwmf.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aboutwmf.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aboutwmf.com\/de\/#organization\",\"name\":\"WMF GmbH\",\"url\":\"https:\/\/aboutwmf.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/aboutwmf.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2021\/07\/Logo_Black.svg\",\"contentUrl\":\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2021\/07\/Logo_Black.svg\",\"width\":165,\"height\":51,\"caption\":\"WMF GmbH\"},\"image\":{\"@id\":\"https:\/\/aboutwmf.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey |","description":"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/","og_locale":"de_DE","og_type":"article","og_title":"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey |","og_description":"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey","og_url":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/","article_modified_time":"2024-11-11T09:53:25+00:00","og_image":[{"width":1024,"height":520,"url":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-1_web.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/","url":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/","name":"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey |","isPartOf":{"@id":"https:\/\/aboutwmf.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#primaryimage"},"image":{"@id":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-1_web.jpg","datePublished":"2024-11-11T09:41:35+00:00","dateModified":"2024-11-11T09:53:25+00:00","description":"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey","breadcrumb":{"@id":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#primaryimage","url":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-1_web.jpg","contentUrl":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-1_web.jpg","width":1024,"height":520},{"@type":"BreadcrumbList","@id":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/digitale-loesungen\/wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/aboutwmf.com\/de\/"},{"@type":"ListItem","position":2,"name":"Pressemitteilung","item":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/"},{"@type":"ListItem","position":3,"name":"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey"}]},{"@type":"WebSite","@id":"https:\/\/aboutwmf.com\/de\/#website","url":"https:\/\/aboutwmf.com\/de\/","name":"WMF","description":"","publisher":{"@id":"https:\/\/aboutwmf.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aboutwmf.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/aboutwmf.com\/de\/#organization","name":"WMF GmbH","url":"https:\/\/aboutwmf.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/aboutwmf.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2021\/07\/Logo_Black.svg","contentUrl":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2021\/07\/Logo_Black.svg","width":165,"height":51,"caption":"WMF GmbH"},"image":{"@id":"https:\/\/aboutwmf.com\/de\/#\/schema\/logo\/image\/"}}]}},"post-downloads":[{"ID":9004111222821307,"post_title":"WMF Professional Coffee Machines setzt mit neuer Website Ma\u00dfst\u00e4be in der digitalen Customer Journey","post_content":"<img class=\"size-medium wp-image-9004111222821314\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-4-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" \/>\r\n\r\n<img class=\"size-medium wp-image-9004111222821312\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-3-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>\r\n\r\n<img class=\"size-medium wp-image-9004111222821308\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>\r\n\r\n<img class=\"size-medium wp-image-9004111222821310\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2024\/11\/WMF-PCM-WebSite-2-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" \/>","post_excerpt":"","post_author":"37","post_date":"2024-11-11 10:51:05","post_date_gmt":"2024-11-11 09:51:05","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"wmf-professional-coffee-machines-setzt-mit-neuer-website-massstaebe-in-der-digitalen-customer-journey","to_ping":"","pinged":"","post_modified":"2024-11-11 12:28:13","post_modified_gmt":"2024-11-11 11:28:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aboutwmf.com\/?post_type=wpdmpro&p=9004111222821307","menu_order":0,"post_type":"wpdmpro","post_mime_type":"","comment_count":"0","comments":false,"_thumbnail_id":false,"wpdmcategory":false,"wpdmtag":false,"translation_priority":false,"id":9004111222821307}],"post_gallery":false,"_links":{"self":[{"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_press_post\/9004111222821303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_press_post"}],"about":[{"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/types\/wmf_press_post"}],"author":[{"embeddable":true,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/users\/37"}],"version-history":[{"count":2,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_press_post\/9004111222821303\/revisions"}],"predecessor-version":[{"id":9004111222821317,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_press_post\/9004111222821303\/revisions\/9004111222821317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/media\/9004111222821304"}],"wp:attachment":[{"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/media?parent=9004111222821303"}],"wp:term":[{"taxonomy":"wmf_post_category","embeddable":true,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_post_category?post=9004111222821303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}