{"id":9004111222821561,"date":"2025-01-14T10:41:47","date_gmt":"2025-01-14T09:41:47","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&p=9004111222821561"},"modified":"2025-07-08T13:35:46","modified_gmt":"2025-07-08T11:35:46","slug":"preisgekroentes-design","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/hepp\/produkte-services-hepp\/preisgekroentes-design\/","title":{"rendered":"Preisgekr\u00f6ntes Design"},"content":{"rendered":"\n

CUTTING EDGE gewinnt den German Design Award in der Kategorie \u201eExcellent Product Design \u2013 Tabletop\u201c<\/h2>\n\n\n\n

CUTTING EDGE, die neueste Kollektion des Besteckspezialisten HEPP, setzt mit ihrem auff\u00e4lligen und disruptiven Design Ma\u00dfst\u00e4be. Das erkannte auch die Expertenjury des German Design Award und k\u00fcrte CUTTING EDGE zum Gewinner in der Kategorie \u201eExcellent Product Design \u2013 Tabletop\u201c. Besonders beeindruckt zeigte sich der Rat f\u00fcr Formgebung von der neuartigen Formensprache der neunteiligen Kollektion. \u201eDas Besteck besticht durch seine gelungene Kombination aus \u00e4sthetischem und funktionalem Design. Die innovative Aussparung im Griff und die reduzierte Gestaltung von L\u00f6ffel und Zinken tragen zu einem harmonischen Gesamtbild bei. \u201aHEPP CUTTING EDGE\u2018 ist materialeffizient und gleichzeitig angenehm in der Handhabung\u201c, so die Beurteilung der Experten. Mit der Auszeichnung \u201eWinner\u201c w\u00fcrdigt das Komitee des German Design Award herausragende und vorbildlich umgesetzte Gestaltungsleistungen im Kontext einer spezifischen Kategorie. Die Auswahl erfolgt durch eine separate Fachjury f\u00fcr jede Kategorie des German Design Awards.<\/p>\n\n\n\n

CUTTING EDGE vereint die Essenz westlicher und asiatischer Tischkultur in einem einzigartigen Design. Daf\u00fcr hat sich die New Yorker Designerin Kickie Chudikova von der ostasiatischen Tradition inspirieren lassen, bei der L\u00f6ffel und Essst\u00e4bchen gemeinsam verwendet werden. Die \u00fcberraschende Aussparung am Stiel in Kombination mit sanft abgerundeten Kanten machen das Besteck zum absoluten Blickfang. Die dynamische Designsprache setzt sich durch die sanfte Vertiefung im \u00dcbergang zur Laffe elegant fort \u2013 die sich, wie die Zinken, bewusst reduziert zeigt. Das au\u00dfergew\u00f6hnliche Design des Messers kr\u00f6nt diese prestigetr\u00e4chtige Neuentwicklung mit h\u00f6chstem Anspruch. Die besondere \u00d6ffnung im Griff besticht nicht nur visuell, sondern verleiht auch in der Hand das Gef\u00fchl von Exklusivit\u00e4t.<\/p>\n\n\n\n

German Design Award<\/h2>\n\n\n\n

Der Rat f\u00fcr Formgebung wurde 1953 ins Leben gerufen und verleiht j\u00e4hrlich seinen renommierten internationalen Premiumpreis, den German Design Award. Mit diesem Award pr\u00e4sentiert und w\u00fcrdigt er einzigartige Gestaltungstrends. Ziel des weltweit anerkannten Design-Wettbewerbs ist es, herausragende Designqualit\u00e4t in mehreren Kategorien zu pr\u00e4mieren. Die Preistr\u00e4ger werden von einer Jury ermittelt, die sich aus Designexperten aus Wirtschaft, Lehre und Wissenschaft sowie der Gestaltungsindustrie zusammensetzt.<\/p>\n\n\n\n

Weitere Informationen:<\/strong>
proHeq GmbH
HEPP
Carl-Benz-Str. 10
75217 Birkenfeld
Tel. +49 7231 4885-500
hepp@press-n-relations.de<\/a>
https:\/\/www.hepp.de<\/a>
\u00a0
Presse- und \u00d6ffentlichkeitsarbeit:<\/strong>
Press\u2019n\u2019Relations GmbH
D\u00e9sir\u00e9e M\u00fcller und Monika Nyendick
Magirus-Deutz-Str. 14
89077 Ulm
Tel. +49 731 146 156-72
hepp@press-n-relations.de<\/a>
https:\/\/press-n-relations.com<\/a><\/p>\n\n\n\n

\u00dcber HEPP<\/strong>
Mit \u00fcber 160 Jahren Erfahrung ist HEPP der Inbegriff von THE ART OF SERVICE. Als Spezialist f\u00fcr Besteck sowie extravagante Table Top- und Buffet-Produkte unterst\u00fctzt HEPP die Umsetzung einer modernen, anspruchsvollen und \u2013 f\u00fcr jeden Gast \u2013 erlebbaren Tischkultur.\u00a0 HEPP kreiert exklusive und nach Bedarf personalisierte Produkte mit Leidenschaft f\u00fcrs Detail, sodass mit dem hochwertigen Sortiment Kunden ihre pers\u00f6nliche Signatur als erstklassiges Haus zum Ausdruck bringen k\u00f6nnen.
\u00a0
Unter dieser Pr\u00e4misse gr\u00fcndeten die Br\u00fcder Carl und Otto Hepp im Jahr 1863 die Marke HEPP und gelten damit zu Recht als Erfinder des Hotelsilbers. Die traditionellen Werte wie Zuverl\u00e4ssigkeit und Qualit\u00e4t bilden auch heute noch zusammen mit der Entwicklung neuer Verfahren und Produkte sowie einer flexiblen Fertigung die Grundlage f\u00fcr den Erfolg. Weltweit z\u00e4hlt HEPP zu den bevorzugten Ausstattern f\u00fchrender Hotels, Hotelketten und Restaurants, ebenso wie internationaler Kreuzfahrtreedereien und Airlines.
\u00a0
Die Marke HEPP ist Teil der Groupe SEB und wird gemeinsam mit weiteren B2B-Marken unter dem Dach der Business Unit \u201eSEB Professional Culinary\u201c vertrieben.<\/p>\n","protected":false},"excerpt":{"rendered":"

CUTTING EDGE gewinnt den German Design Award in der Kategorie \u201eExcellent Product Design \u2013 Tabletop\u201c CUTTING EDGE, die neueste Kollektion des Besteckspezialisten HEPP, setzt mit ihrem auff\u00e4lligen und disruptiven Design Ma\u00dfst\u00e4be. Das erkannte auch die Expertenjury des German Design Award und k\u00fcrte CUTTING EDGE zum Gewinner in der Kategorie \u201eExcellent Product Design \u2013 Tabletop\u201c. Besonders […]<\/p>\n","protected":false},"author":25,"featured_media":9004111222821566,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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