{"id":9004111222825630,"date":"2026-01-12T13:50:57","date_gmt":"2026-01-12T12:50:57","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&p=9004111222825630"},"modified":"2026-02-02T12:14:31","modified_gmt":"2026-02-02T11:14:31","slug":"zwei-starke-partner-fuer-mehr-naehe-zum-fachhandel","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/hepp\/zwei-starke-partner-fuer-mehr-naehe-zum-fachhandel\/","title":{"rendered":"Zwei starke Partner f\u00fcr mehr N\u00e4he zum Fachhandel"},"content":{"rendered":"\n

Ab 1. Januar 2026 wird der Vertrieb der renommierten franz\u00f6sischen Marke de Buyer in Deutschland neu strukturiert: Die proHeq GmbH wird k\u00fcnftig den Hotellerie- und Gastronomie-Fachhandel betreuen. Mit dieser strategischen Entscheidung erweitert proHeq sein Portfolio um eine traditionsreiche Kochgeschirrmarke, die seit 1830 f\u00fcr herausragende Materialkompetenz, h\u00f6chste Qualit\u00e4t und franz\u00f6sische Kochexpertise steht. \u201eAb Januar 2026 fungiert die proHeq GmbH als zentraler Ansprechpartner f\u00fcr alle Hotellerie- und Gastronomie-Fachhandelspartner in Deutschland und sichert damit eine konstante, effiziente und kompetente Kundenbetreuung\u201c, erkl\u00e4rt Carsten Kulcke, Gesch\u00e4ftsf\u00fchrer der proHeq GmbH. \u201eGleichzeitig bleibt de Buyer eigenst\u00e4ndig organisiert und weiterhin verantwortlich Direktkunden in den Bereichen Foodservice und Cash & Carry. Diese klare Aufteilung stellt sicher, dass die besonderen Marktanforderungen der jeweiligen Kundensegmente optimal adressiert werden.\u201c<\/p>\n\n\n\n

Als Teil der SEB Professional Culinary profitiert proHeq von der Zugeh\u00f6rigkeit zur franz\u00f6sischen SEB-Gruppe, denn unter diesem Dach kann proHeq auf zahlreiche etablierte Marken der Gruppe zugreifen und diese geb\u00fcndelt im Markt anbieten. \u00a0Die enge Zusammenarbeit innerhalb von SEB Professional Culinary st\u00e4rkt so den gesamtheitlichen Auftritt und pr\u00e4sentiert ein komplement\u00e4res Portfolio, das die Bereiche \u201eBack of House\u201c mit hochwertigem Kochgeschirr und K\u00fcchenutensilien und \u201eFront of House\u201c mit den Table Top-L\u00f6sungen von WMF Professional und HEPP umfasst. Damit wird nicht nur die Pr\u00e4senz in der professionellen Gastronomie ausgebaut, sondern auch der Austausch mit Kunden und Partnern intensiviert \u2013 ein wichtiger Schritt hin zu einem noch breiteren, integrierten Leistungsangebot f\u00fcr professionelle Anwender.<\/p>\n\n\n\n

Ein St\u00fcck franz\u00f6sischer Kochkultur in Deutschland<\/h2>\n\n\n\n

De Buyer ist bekannt f\u00fcr seine einzigartige Expertise im Umgang mit unterschiedlichen Materialien wie Eisenstahl, Edelstahl, Kupfer und Aluminium. Jedes dieser Materialien bietet spezifische Vorteile und eignet sich besonders f\u00fcr bestimmte Kochergebnisse. Aus diesem Grund setzen professionelle K\u00f6che weltweit auf diesen Hersteller. Denn entscheidend f\u00fcr ein gutes Kochergebnis sind Eigenschaften wie W\u00e4rmeleitf\u00e4higkeit, einfache Handhabung, Robustheit im anspruchsvollen K\u00fcchenalltag sowie eine sehr gute Antihaftleistung. Das umfangreiche Sortiment reicht von Eisenpfannen wie \u201eCARBONE PLUS\u201c \u00fcber Edelstahlkollektionen wie \u201eAFFINITY\u201c und Antihaftserien wie \u201eCHOC EXTREME\u201c bis hin zu Kochgeschirr aus massivem Kupfer wie \u201ePRIMA MATERA\u201c sowie einem breiten Angebot an K\u00fcchenutensilien, Mandolinen, Backblechen und -gittern.<\/p>\n\n\n\n

Weitere Informationen:<\/strong>
proHeq GmbH
HEPP
WMF Professional
Carl-Benz-Str. 10
75217 Birkenfeld
Tel. +49 7231 4885-500
hepp@press-n-relations.de<\/a>
wmf@press-n-relations.de\u00a0<\/a>
https:\/\/www.hepp.de<\/a>
https:\/\/www.wmf-professional.de\u00a0<\/a><\/p>\n\n\n\n

Presse- und \u00d6ffentlichkeitsarbeit:<\/strong>
WMF Presseb\u00fcro
c\/o Press\u2019n\u2019Relations GmbH
D\u00e9sir\u00e9e M\u00fcller und Monika Nyendick
Magirusstra\u00dfe 33 \u2013 D-89077 Ulm
Tel. +49 731 146156-72
hepp@press-n-relations.de<\/a>
wmf@press-n-relations.de<\/a>
https:\/\/www.press-n-relations.de<\/a>
\u00a0<\/p>\n\n\n\n

\u00dcber HEPP<\/strong>
Mit \u00fcber 160 Jahren Erfahrung ist HEPP der Inbegriff von THE ART OF SERVICE. Als Spezialist f\u00fcr Besteck sowie extravagante Table Top- und Buffet-Produkte unterst\u00fctzt HEPP die Umsetzung einer modernen, anspruchsvollen und \u2013 f\u00fcr jeden Gast \u2013 erlebbaren Tischkultur.\u00a0 HEPP kreiert exklusive und nach Bedarf personalisierte Produkte mit Leidenschaft f\u00fcrs Detail, sodass mit dem hochwertigen Sortiment Kunden ihre pers\u00f6nliche Signatur als erstklassiges Haus zum Ausdruck bringen k\u00f6nnen.
\u00a0
Unter dieser Pr\u00e4misse gr\u00fcndeten die Br\u00fcder Carl und Otto Hepp im Jahr 1863 die Marke HEPP und gelten damit zu Recht als Erfinder des Hotelsilbers. Die traditionellen Werte wie Zuverl\u00e4ssigkeit und Qualit\u00e4t bilden auch heute noch zusammen mit der Entwicklung neuer Verfahren und Produkte sowie einer flexiblen Fertigung die Grundlage f\u00fcr den Erfolg. Weltweit z\u00e4hlt HEPP zu den bevorzugten Ausstattern f\u00fchrender Hotels, Hotelketten und Restaurants, ebenso wie internationaler Kreuzfahrtreedereien und Airlines.<\/p>\n\n\n\n

\u00dcber WMF<\/strong>
Als \u201eExpert of Table Culture\u201c bietet WMF Professional eine breite Produktpalette f\u00fcr die Gastronomie und Hotellerie. Mit seinen hochwertigen Produkten schafft WMF Professional ein unvergleichliches kulinarisches Erlebnis. Sorgf\u00e4ltig gestaltete Bestecke, Geschirr, Glas sowie Servierartikel und Buffetl\u00f6sungen von h\u00f6chster Qualit\u00e4t erf\u00fcllen die hohen Anspr\u00fcche der Kunden in \u00fcber 120 L\u00e4ndern der Welt. Zudem bietet WMF Professional ganzheitliche Konzepte f\u00fcr die Ausstattung von Apartments an, mit einer Auswahl an Groupe SEB Elektrokleinger\u00e4ten und dem gewohnten WMF Professional Produktportfolio.
\u00a0
WMF, kurz f\u00fcr W\u00fcrttembergische Metallwarenfabrik, ist ein f\u00fchrender Premiumanbieter f\u00fcr Haushaltsprodukte, professionelle Kaffeemaschinen und Hotelequipment. 1853 in Geislingen an der Steige gegr\u00fcndet, steht die Marke f\u00fcr Innovation aus Tradition sowie Entwicklung und Design \u201eMade in Germany\u201c.
\u00a0<\/p>\n\n\n\n

\u00dcber de Buyer<\/strong>
De Buyer ist eine traditionsreiche franz\u00f6sische Marke f\u00fcr professionelles Kochgeschirr und K\u00fcchenutensilien. Seit 1830 entwickelt und fertigt das Unternehmen Produkte f\u00fcr Gastronomie, Hotellerie und anspruchsvolle K\u00fcchen weltweit. Das Sortiment umfasst Eisen- und Edelstahlpfannen, Kupferkollektionen, Antihaftserien sowie eine gro\u00dfe Auswahl an Back- und Schneidutensilien. Jedes Produkt steht f\u00fcr Materialkompetenz, Pr\u00e4zision und Langlebigkeit \u2013 Eigenschaften, die Profik\u00f6che in \u00fcber 95 L\u00e4ndern sch\u00e4tzen.
\u00a0
De Buyer hat seinen Sitz in den Vogesen und tr\u00e4gt das G\u00fctesiegel \u201eEntreprise du Patrimoine Vivant\u201c f\u00fcr herausragendes franz\u00f6sisches Handwerkswissen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ab 1. Januar 2026 wird der Vertrieb der renommierten franz\u00f6sischen Marke de Buyer in Deutschland neu strukturiert: Die proHeq GmbH wird k\u00fcnftig den Hotellerie- und Gastronomie-Fachhandel betreuen. Mit dieser strategischen Entscheidung erweitert proHeq sein Portfolio um eine traditionsreiche Kochgeschirrmarke, die seit 1830 f\u00fcr herausragende Materialkompetenz, h\u00f6chste Qualit\u00e4t und franz\u00f6sische Kochexpertise steht. \u201eAb Januar 2026 fungiert […]<\/p>\n","protected":false},"author":25,"featured_media":9004111222825642,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"wmf_post_category":[31,30],"class_list":["post-9004111222825630","wmf_press_post","type-wmf_press_post","status-publish","has-post-thumbnail","hentry","wmf_post_category-hepp","wmf_post_category-wmf-professional-hotel-equipment"],"yoast_head":"\nZwei starke Partner f\u00fcr mehr N\u00e4he zum Fachhandel |<\/title>\n<meta name=\"description\" content=\"Ab 1. 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