{"id":9004111222826723,"date":"2026-08-12T12:38:11","date_gmt":"2026-08-12T10:38:11","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&#038;p=9004111222826723"},"modified":"2026-09-03T16:45:49","modified_gmt":"2026-09-03T14:45:49","slug":"german-brand-award-2026-showroom-von-seb-professional-beverage-germany-als-erlebnisort-doppelt-ausgezeichnet","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/features-und-innovationen\/german-brand-award-2026-showroom-von-seb-professional-beverage-germany-als-erlebnisort-doppelt-ausgezeichnet\/","title":{"rendered":"German Brand Award 2026: Showroom von SEB Professional Beverage Germany als Erlebnisort doppelt ausgezeichnet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kaffeemaschinen testen, Latte Art trainieren, mit Profi-Baristas fachsimpeln und neue Trendgetr\u00e4nke verkosten: Im Showroom von SEB Professional Beverage Germany in Frankfurt erleben Besucher die Kaffee- und Getr\u00e4nkel\u00f6sungen von WMF, Schaerer, Curtis, La San Marco und Zummo direkt im Einsatz. Ganz nach dem Motto: \u201eErleben statt erkl\u00e4ren\u201c. F\u00fcr dieses Konzept wurde der Showroom beim German Brand Award 2026 gleich doppelt ausgezeichnet: als Winner in der Kategorie \u201eBrand Experience of the Year\u201c und im Bereich \u201eBrand Communication \u2013 Fairs and Exhibitions\u201c. Die Jury w\u00fcrdigte insbesondere die gelungene Transformation eines klassischen Ausstellungsraums zu einem Ort f\u00fcr Austausch, Inspiration und gemeinsames Erleben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eine Erlebniswelt als Community Space<\/strong><br>Klassische Showrooms erkl\u00e4ren Produkte. Doch das, betont die Jury des German Brand Award, reicht im B2B-Umfeld l\u00e4ngst nicht mehr aus. Lobende Worte findet sie daher f\u00fcr den Showroom von SEB Professional Germany in Frankfurt. In ihrer Stellungnahme zur Preisverleihung in der Kategorie \u201eBrand Experience of the Year\u201c beschreibt das Gremium ihn als \u201eOrt f\u00fcr Austausch, Anwendung und Orientierung\u201c. \u201eRelevanz\u201c, so das Urteil der Expertenrunde, \u201eentsteht hier aus der Verbindung von Beratung, Liveerlebnis und Communitygedanken.\u201c Auch im Statement zum Sieg in der Kategorie \u201eBrand Communications \u2013 Fairs and Exhibitions\u201c lobt das Gremium, dass mehrere Marken \u201ein einer klaren Architektur gleichberechtigt zusammengef\u00fchrt und in realen Nutzungssituationen zug\u00e4nglich gemacht\u201c werden. Zusammen mit der offenen Raumgestaltung entsteht auf diese Weise eine neue Form der Markenkommunikation. \u201eN\u00e4he\u201c, so die Jury weiter, \u201ewird darin nicht behauptet, sondern \u00fcber konkrete Begegnung, Wissenstransfer und Teilhabe organisiert.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alle Getr\u00e4nkekonzepte unter einem Dach<\/strong><br>Damit geht das One-Stop-Shop-Konzept von SEB Professional Beverage Germany voll auf. Erstmals vereint das Unternehmen sein komplettes Markenportfolio im Bereich Beverage Equipment an einem Ort. Auf rund 160 Quadratmetern erleben Besucher professionelle Kaffee- und Getr\u00e4nkel\u00f6sungen von WMF Professional Coffee Machines, Schaerer, Curtis, La San Marco und Zummo im direkten Vergleich und in realen Anwendungssituationen. Mit Workshops, Podiumsdiskussionen, Trainings und Events positioniert sich SEB Professional Beverage Germany zus\u00e4tzlich als Gast- und Impulsgeber einer ganzen Branche. Axel F\u00e4hnle, Head of Marketing Germany, betont: \u201eDas Design des Showrooms ist auf ein ganzheitliches Kundenerlebnis zugeschnitten, das zum Verweilen einl\u00e4dt: Besucher k\u00f6nnen die Maschinen vor Ort ausf\u00fchrlich testen, mit Experten ins Gespr\u00e4ch kommen \u2013 oder einfach nur einen Signature Drink genie\u00dfen.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner des German Brand Award 2026<\/strong><br>Ausgezeichnet wurde der Showroom von SEB Professional Beverage Germany in den Kategorien \u201eBrand Experience of the Year\u201c und \u201eBrand Communication \u2013 Fairs and Exhibitions\u201c. Beide fallen unter die Disziplin \u201eExcellence in Brand Strategy and Creation\u201c, mit der der German Brand Award mutige Designs und vision\u00e4re Strategien auszeichnet. Axel F\u00e4hnle ordnet die Bedeutung der Auszeichnung f\u00fcr SEB Professional Beverage Germany ein: \u201eSeit der Er\u00f6ffnung im November 2025 war die Resonanz im Markt und unter den Besuchern durchweg positiv. Dass sich die Jury des German Brand Award dieser Einsch\u00e4tzung so eindr\u00fccklich anschlie\u00dft, freut uns sehr \u2013 und best\u00e4rkt uns darin, den Showroom als Treffpunkt der Branche weiter auszubauen.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alle ausgezeichneten Beitr\u00e4ge sind auf&nbsp;<a href=\"https:\/\/www.german-brand-award.com\/\">https:\/\/www.german-brand-award.com\/&nbsp;<\/a>einsehbar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entwickelt und umgesetzt wurde der pr\u00e4mierte Showroom von SEB Professional Beverage Germany gemeinsam mit der Hamburger Agentur DIDID Brand Spaces.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bildanforderung<\/strong><br>Bilder k\u00f6nnen hier heruntergeladen werden:&nbsp;<a href=\"https:\/\/aboutwmf.com\/de\/download\/der-frankfurter-showroom-von-seb-professional-beverage-wird-mit-german-brand-award-ausgezeichnet\/\">https:\/\/aboutwmf.com\/de\/download\/der-frankfurter-showroom-von-seb-professional-beverage-wird-mit-german-brand-award-ausgezeichnet\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen die Bilder auch von unserem Medienportal&nbsp;<a href=\"https:\/\/press-n-relations.amid-pr.com\/\">https:\/\/press-n-relations.amid-pr.com<\/a>&nbsp;herunterladen (Suchbegriff: \u201eSEB-GBA-2026\u201c).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weitere Informationen:<\/strong><br>SEB Professional Beverage Germany<br>Axel F\u00e4hnle &#8211; Head of Marketing Germany<br>GBU Professional Coffee Machines<br>WMF Platz 1 \u2013 D-73312 Geislingen<br>Tel.: +49 73 31 25 7575<br>presse.pcm@wmf.com<br>https:\/\/www.wmf-coffeemachines.com &nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Presse- und \u00d6ffentlichkeitsarbeit:<\/strong><br>Press\u2019n\u2019Relations GmbH&nbsp;<br>Nata\u0161a Forstner und Monika Nyendick<br>Magirus-Deutz-Str. 14 \u2013 D-89077 Ulm&nbsp;<br>Tel.: +49 731 146 156 70&nbsp;<br>wmf@press-n-relations.de<br>https:\/\/www.press-n-relations.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00dcber SEB Professional Beverage<\/strong><br>Als Teil der Groupe SEB ist SEB Professional Beverage ein weltweit f\u00fchrender Anbieter von Getr\u00e4nkezubereitungsl\u00f6sungen und entwickelt innovative Produkte, die den wachsenden Anforderungen der Gastronomie gerecht werden. Das Markenportfolio mit WMF, Schaerer, Curtis, La San Marco und Zummo setzt Ma\u00dfst\u00e4be in Qualit\u00e4t, Leistung und Nachhaltigkeit \u2013 von erstklassigem Kaffee bis hin zu frisch gepresstem Saft. Seit der Gr\u00fcndung verbindet das Unternehmen modernste Technologie mit der Erfahrung von Verbrauchern und Profis, um jede Tasse und jedes Getr\u00e4nk zu einem besonderen Genusserlebnis zu machen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaffeemaschinen testen, Latte Art trainieren, mit Profi-Baristas fachsimpeln und neue Trendgetr\u00e4nke verkosten: Im Showroom von SEB Professional Beverage Germany in Frankfurt erleben Besucher die Kaffee- und Getr\u00e4nkel\u00f6sungen von WMF, Schaerer, Curtis, La San Marco und Zummo direkt im Einsatz. Ganz nach dem Motto: \u201eErleben statt erkl\u00e4ren\u201c. F\u00fcr dieses Konzept wurde der Showroom beim German Brand Award 2026 gleich doppelt ausgezeichnet.<\/p>\n","protected":false},"author":37,"featured_media":9004111222826715,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Marketing Germany bei SEB Professional Beverage) und Pia Talhorst (Trade Shows, Events &amp; Showroom Manager Germany bei SEB Professional Beverage) freuen sich \u00fcber die Auszeichnung (v.l.n.r.)\r\n<p style=\"font-weight: 400;\"><img class=\"alignnone size-medium wp-image-9004111222826715\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2026\/08\/Bildschirmfoto-2026-08-12-um-12.00.51-300x206.png\" alt=\"\" width=\"300\" height=\"206\" \/><\/p>\r\nDer Frankfurter Showroom von SEB Professional Beverage\r\n<p style=\"font-weight: 400;\"><img class=\"alignnone size-medium wp-image-9004111222826717\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2026\/08\/Bildschirmfoto-2026-08-12-um-12.01.03-300x206.png\" alt=\"\" width=\"300\" height=\"206\" \/><\/p>\r\nDer Frankfurter Showroom von SEB Professional Beverage\r\n<p style=\"font-weight: 400;\"><img class=\"alignnone size-medium wp-image-9004111222826719\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2026\/08\/Bildschirmfoto-2026-08-12-um-12.01.16-300x206.png\" alt=\"\" width=\"300\" height=\"206\" \/><\/p>\r\nDer Frankfurter Showroom von SEB Professional Beverage\r\n<p style=\"font-weight: 400;\"><img class=\"alignnone size-medium wp-image-9004111222826721\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2026\/08\/Bildschirmfoto-2026-08-12-um-12.01.30-193x300.png\" alt=\"\" width=\"193\" height=\"300\" \/><\/p>\r\nDer Frankfurter Showroom von SEB Professional Beverage\r\n\r\n&nbsp;","post_excerpt":"","post_author":"37","post_date":"2026-08-12 12:04:44","post_date_gmt":"2026-08-12 10:04:44","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"der-frankfurter-showroom-von-seb-professional-beverage-wird-mit-german-brand-award-ausgezeichnet","to_ping":"","pinged":"","post_modified":"2026-08-12 12:17:08","post_modified_gmt":"2026-08-12 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