{"id":9004111222827084,"date":"2026-10-21T13:29:32","date_gmt":"2026-10-21T11:29:32","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&p=9004111222827084"},"modified":"2026-10-21T13:33:14","modified_gmt":"2026-10-21T11:33:14","slug":"william-yates-ist-neuer-senior-vice-president-commercial-bei-seb-professional-beverage","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/de\/wmf-press-post\/wmf-professional-coffee-machines\/william-yates-ist-neuer-senior-vice-president-commercial-bei-seb-professional-beverage\/","title":{"rendered":"William Yates ist neuer Senior Vice President Commercial bei SEB Professional Beverage"},"content":{"rendered":"\n

Neue Position verbindet globale Vertriebsverantwortung mit dem Service in den nationalen M\u00e4rkten<\/p>\n\n\n\n

SEB Professional Beverage hat William Yates zum Senior Vice President Commercial ernannt. Seit September 2026 verantwortet er das globale Direkt- und H\u00e4ndlergesch\u00e4ft und f\u00fchrt die Vertriebs- und Serviceorganisationen in den M\u00e4rkten enger zusammen.<\/strong><\/p>\n\n\n\n

\u201eAls weltweit f\u00fchrender Anbieter gestalten wir die Zukunft der Getr\u00e4nkel\u00f6sungen durch starke Partnerschaften und ein tiefes Verst\u00e4ndnis f\u00fcr die Bed\u00fcrfnisse unserer Kunden\u201c, betont Martin Zouhar, Executive Vice President SEB Professional Beverage. \u201eIndem wir Vertrieb und Service st\u00e4rker b\u00fcndeln, k\u00f6nnen wir in jedem Markt schneller reagieren und Verantwortlichkeiten klarer zuordnen. Wir freuen uns, William Yates im Team willkommen zu hei\u00dfen. Mit seiner Ernennung unterstreichen wir unseren Anspruch, nachhaltigen Mehrwert f\u00fcr unsere Kunden zu schaffen und ihren Erfolg weltweit zu unterst\u00fctzen.\u201c<\/p>\n\n\n\n

Den Erwartungen der Kunden gerecht werden<\/strong>
Betreiber erwarten von ihrem Lieferanten heute mehr als eine leistungsstarke Maschine. Was z\u00e4hlt, ist das gesamte Kundenerlebnis: von der Verf\u00fcgbarkeit und Leistung der Ger\u00e4te bis hin zu einem schnellen Service und verl\u00e4sslichem Support vor Ort. Hier setzt William Yates in seiner neuen Funktion an. Er verantwortet marken\u00fcbergreifend f\u00fcr WMF, Schaerer, Curtis, La San Marco und Zummo sowohl den Vertrieb als auch die Serviceorganisationen in den M\u00e4rkten. So profitieren Kunden an allen Standorten von einer durchg\u00e4ngigen Betreuung mit kurzen Reaktionszeiten.<\/p>\n\n\n\n

F\u00fchrungserfahrung in internationalen M\u00e4rkten<\/strong>
William Yates ist seit mehr als zehn Jahren bei der Groupe SEB t\u00e4tig, zuletzt als VP South East Asia und VP Marketing Asia Pacific mit Sitz in Hongkong. Zuvor hatte er verschiedene F\u00fchrungspositionen im britischen und irischen Gesch\u00e4ft der Gruppe inne, unter anderem als Managing Director, Commercial Director und Sales Director. Fr\u00fchere Stationen bei Mondel\u0113z International, Kraft Foods und Cadbury erg\u00e4nzen seine Erfahrung darin, profitables Wachstum zu erzielen und Marktanteile in etablierten M\u00e4rkten auszubauen.<\/p>\n\n\n\n

\u201eWas wir unseren Kunden versprechen, muss sich in dem widerspiegeln, was wir vor Ort liefern\u201c, ist William Yates \u00fcberzeugt. \u201eDaf\u00fcr ist es entscheidend, dass unsere Vertriebs- und Serviceteams nach einem gemeinsamen Plan arbeiten. Ich freue mich darauf, im direkten Austausch mit unseren Kunden vor Ort zu erfahren, was ihnen heute wichtig ist und was sie in Zukunft von uns erwarten.\u201c<\/p>\n\n\n\n

Bildanforderung<\/strong>
Bilder k\u00f6nnen hier heruntergeladen werden: https:\/\/aboutwmf.com\/de\/download\/william-yates-ist-neuer-senior-vice-president-commercial-bei-seb-professional-beverage\/<\/a><\/p>\n\n\n\n

Sie k\u00f6nnen die Bilder auch von unserem Medienportal https:\/\/press-n-relations.amid-pr.com<\/a> herunterladen (Suchbegriff: \u201eSEB-VP-Commercial\u201c).<\/p>\n\n\n\n

Weitere Informationen:<\/strong>
SEB Professional Beverage Germany
Axel F\u00e4hnle – Head of Marketing Germany
GBU Professional Coffee Machines
WMF Platz 1 \u2013 D-73312 Geislingen
Tel.: +49 73 31 25 7575
presse.pcm@wmf.com
https:\/\/www.wmf-coffeemachines.com<\/a>

Presse- und \u00d6ffentlichkeitsarbeit:<\/strong>
Press\u2019n\u2019Relations GmbH\u00a0
Nata\u0161a Forstner und Monika Nyendick
Magirus-Deutz-Str. 14 \u2013 D-89077 Ulm\u00a0
Tel.: +49 731 146 156 70\u00a0
wmf@press-n-relations.de
https:\/\/www.press-n-relations.com<\/p>\n\n\n\n

\u00dcber SEB Professional Beverage<\/strong>
Als Teil der Groupe SEB ist SEB Professional Beverage ein weltweit f\u00fchrender Anbieter von Getr\u00e4nkezubereitungsl\u00f6sungen und entwickelt innovative Produkte, die den wachsenden Anforderungen der Gastronomie gerecht werden. Das Markenportfolio mit WMF, Schaerer, Curtis, La San Marco und Zummo setzt Ma\u00dfst\u00e4be in Qualit\u00e4t, Leistung und Nachhaltigkeit \u2013 von erstklassigem Kaffee bis hin zu frisch gepresstem Saft. Seit der Gr\u00fcndung verbindet das Unternehmen modernste Technologie mit der Erfahrung von Verbrauchern und Profis, um jede Tasse und jedes Getr\u00e4nk zu einem besonderen Genusserlebnis zu machen.<\/p>\n\n\n\n

\u00dcber die Groupe SEB<\/strong>
Als weltweit f\u00fchrender Anbieter von Elektrokleinger\u00e4ten bietet Groupe SEB ein einzigartiges Portfolio von 45 renommierten Marken, darunter Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa und Supor, die \u00fcber verschiedene Vertriebskan\u00e4le vermarktet werden. Mit einem j\u00e4hrlichen Absatz von \u00fcber 350 Millionen Produkten verfolgt das Unternehmen eine langfristige Strategie, die auf Innovation, internationale Expansion, Wettbewerbsf\u00e4higkeit und exzellenten Kundenservice ausgerichtet ist. Die Groupe SEB ist in \u00fcber 150 L\u00e4ndern vertreten, erzielte im Jahr 2025 einen Umsatz von mehr als 8 Milliarden Euro und besch\u00e4ftigt weltweit mehr als 30.000 Mitarbeiterinnen und Mitarbeiter. Weitere Informationen: https:\/\/www.groupeseb.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SEB Professional Beverage hat William Yates zum Senior Vice President Commercial ernannt. 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Seit September 2026 verantwortet er das globale Direkt- und H\u00e4ndlergesch\u00e4ft und f\u00fchrt die Vertriebs- und Serviceorganisationen in den M\u00e4rkten enger zusammen.<\/p>\r\n<img class=\"alignnone size-medium wp-image-9004111222826825\" src=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2026\/09\/SEB_Portrait_William-Yates_Commercial-VP_klein-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/>\r\nWilliam Yates ist neuer Senior Vice President Commercial bei SEB Professional Beverage","post_excerpt":"","post_author":"37","post_date":"2026-10-21 10:15:02","post_date_gmt":"2026-10-21 08:15:02","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"william-yates-ist-neuer-senior-vice-president-commercial-bei-seb-professional-beverage","to_ping":"","pinged":"","post_modified":"2026-10-21 10:56:26","post_modified_gmt":"2026-10-21 08:56:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aboutwmf.com\/?post_type=wpdmpro&p=9004111222827083","menu_order":0,"post_type":"wpdmpro","post_mime_type":"","comment_count":"0","comments":false,"_thumbnail_id":false,"wpdmcategory":false,"wpdmtag":false,"translation_priority":false,"id":9004111222827083}],"post_gallery":false,"_links":{"self":[{"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_press_post\/9004111222827084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_press_post"}],"about":[{"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/types\/wmf_press_post"}],"author":[{"embeddable":true,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/users\/37"}],"version-history":[{"count":3,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_press_post\/9004111222827084\/revisions"}],"predecessor-version":[{"id":9004111222827087,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_press_post\/9004111222827084\/revisions\/9004111222827087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/media\/9004111222826826"}],"wp:attachment":[{"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/media?parent=9004111222827084"}],"wp:term":[{"taxonomy":"wmf_post_category","embeddable":true,"href":"https:\/\/aboutwmf.com\/de\/wp-json\/wp\/v2\/wmf_post_category?post=9004111222827084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}