The new brand identity aims to draw a clear line in this regard. Under the motto “Feel Perfection”, the desire for pleasure is aroused with all the senses. The products are not only presented in a sophisticated manner, they are also depicted as true luxury goods and the “Premium” brand concept is taken to a new level. While other companies also like to advertise with the “Premium” label – all too liberally and often groundlessly – WMF makes its own premium quality tangible in every image, and leaves no doubt as to the exceptional nature of its products.
Vice President Brand & Product Marketing
With its new brand identity, WMF is now also conveying its unique premium quality in external communications. And it is emphasizing the fact that outstanding product quality alone is no guarantee for long-term success – an innovative spirit and the willingness to reinvent oneself are what sets a real premium supplier apart from the competition.