{"id":23274,"date":"2020-06-09T16:55:00","date_gmt":"2020-06-09T14:55:00","guid":{"rendered":"https:\/\/wmf.wp-247.de\/?post_type=wmf_press_post&#038;p=23274"},"modified":"2022-02-09T17:05:42","modified_gmt":"2022-02-09T15:05:42","slug":"coffee-competence-centre-with-extensive-course-offering-sharing-knowledge-from-coffee-cultivation-to-machine-set-up","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/schaerer-en\/schaerer-products-services-en\/coffee-competence-centre-with-extensive-course-offering-sharing-knowledge-from-coffee-cultivation-to-machine-set-up\/","title":{"rendered":"Coffee Competence Centre with extensive course offering: Sharing knowledge from coffee cultivation to machine set-up"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Last year, the Schaerer Coffee Competence Centre (CCC) celebrated its 20-year anniversary. Since the end of 1999, the Swiss coffee machine manufacturer has been sharing its extensive coffee expertise with customers and partners from all over the world in this training and consultation centre at the company headquarters in Zuchwil. The goal is to help participants expand on their knowledge and make their coffee operations even more successful. Throughout 2019, the Coffee Competence Centre, under the direction of Monika Oeggerli, prepared a wide range of trainings which can even better cover the individual requirements of their customers. \u201cWe have developed our Coffee Competence Centre in line with our guiding principle \u2018We love it your way\u2019. Like our coffee machines, the courses offered by the CCC now also give our customers the greatest level of flexibility when adapting them to their very individual needs\u201d, explains CEO J\u00f6rg Schwartze. The new one-day courses, individual modules and special workshops can be booked separately or in a building block structure, making it possible to expand on the exact subjects that are relevant for the participants.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPerfect coffee enjoyment is created from the optimal interaction of technology, understanding of coffee machines and sound coffee expertise\u201d, is CCC Trainer Monika Oeggerli\u2019s conviction, and she has this to add: \u201cThat is why we at Schaerer rely on our 360\u00b0 coffee expertise, which begins long before the coffee is processed and extends far beyond the machine technology\u201d. According to this company philosophy, Schaerer considers all facets along the value chain, from cultivation and green coffee to roasting and preparation all the way to technology and market-specific trends. These findings are used in the development of Schaerer machines and are also imparted to customers and partners in different courses at the Coffee Competence Centre. \u201cWith every one of our seminars, we not only want to pass on valuable knowledge, but also inspire participants to experience coffee with all their senses\u201d, explains the passionate CCC trainer, who has also been a board member of SCA Switzerland (Speciality Coffee Association) since May 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Extensive and versatile trainings<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How can the extensive range of trainings of the CCC be better structured and built upon so that all participants can best profit from Schaerer\u2019s coffee expertise? Based on this question, Monika Oeggerli has developed a new concept combining courses, individual modules and special workshops. These are focused on the three topics of basic knowledge, sensor technology and understanding of coffee machines, thereby covering all relevant sub-areas crucial for preparing the perfect cup of coffee. The one-day \u201c360\u00b0 Coffee Expertise\u201d course, for example, provides an introduction to the diverse world of coffee, from green and roasted coffee to brewing and preparation as well as service recommendations. For those only interested in certain topics, it is possible to attend individual modules of this course, such as \u201cHarmony of the Senses\u201d or \u201cIntroduction to Brewing Coffee\u201d. This knowledge can be expanded upon in full-day advanced courses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The day-long \u201cUnderstanding of Coffee Machines\u201d seminar starts with basic set-up and ends with perfect machine maintenance. \u201cFor example, in the \u2018Set-up\u2019 section of the course, we work with the technical parameters of the coffee machine. The participants learn which factors influence the result and how these have to be adjusted to take full advantage of the potential of the beans and machine\u201d, explains Monika Oeggerli. The course offering is rounded out by various special workshops whose contents can be designed to fit the exact requirements of the customers. These range from creating new or optimising existing beverage recipes together or defining new roasts to workshops which compare machine and cup quality. An additional benefit: Together with the sales team, customers are supported in the definition of a coffee machine concept tailored to their needs, in collaboration with roasters and, of course, in the training of employees. Detailed information on Schaerer Coffee Competence Centre trainings as well as the direct registration option can be found on the website at www.schaerer.com\/coffee-competence-centre\/ccc\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furt<strong>her information:<\/strong><br><strong>Schaerer AG<\/strong><br>Matthias L\u00fcbke, Head of Marketing &amp; Coffee Competence Centre Allmendweg 8, 4528 Zuchwil, Switzerland<br>Tel.: +41 32 681 64 99<br>MLuebke@schaerer.com<br>www.schaerer.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Schaerer Press Office<\/strong><br>c\/o Press&#8217;n&#8217;Relations GmbH, Nata\u0161a Forstner<br>Magirusstrasse 33, D-89077 Ulm, Germany<br>Tel.: +49 731 96 287-17<br>Fax: +49 731 96 287-97<br>nfo@press-n-relations.de<br>www.press-n-relations.de<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Schaerer AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 1892 and headquartered in Zuchwil, Switzerland, Schaerer AG is one of the world\u2019s leading manufacturers of fully automated professional coffee machines. As a traditional company with many years of history, the Schaerer brand stands for Swiss values combined with an in-depth knowledge of coffee. The company expresses these brand attributes with the company logo \u201cswiss coffee competence\u201d and experiences them equally in its product development and in the Coffee Competence Centre, Schaerer\u2019s own coffee expertise and training centre in Zuchwil. Moreover, Schaerer is characterised by extreme flexibility with the guiding principle \u201cWe love it your way\u201d &#8211; be it in reference to customer requests, customer-specific products and large orders or the product range which offers the customer a wide range of customised configuration options. Customer-oriented and with extensive coffee knowledge, Schaerer supports customers of any size all over the world in offering their guests the highest level of coffee enjoyment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schaerer has been part of the WMF Group since 2006 and of the French consortium Groupe SEB since the end of 2016. All B2B brands of the Group are bundled in the \u201cSEB PROFESSIONAL\u201d consolidated sales organisation. In addition to Schaerer, it includes the WMF and Wilbur Curtis coffee machine brands as well as the Professional Hotel Equipment division with the WMF Professional and HEPP brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company headquarters in Zuchwil. The goal is to help participants expand on their knowledge and make their coffee operations even more successful. Throughout 2019, the Coffee Competence Centre, under the direction of Monika Oeggerli, prepared a wide range of trainings which can even better cover the individual requirements of their customers. \u201cWe have developed our Coffee Competence Centre in line with our guiding principle \u2018We love it your way\u2019. Like our coffee machines, the courses offered by the CCC now also give our customers the greatest level of flexibility when adapting them to their very individual needs\u201d, explains CEO J\u00f6rg Schwartze. The new one-day courses, individual modules and special workshops can be booked separately or in a building block structure, making it possible to expand on the exact subjects that are relevant for the participants.<\/p>\n","protected":false},"author":20,"featured_media":23269,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"wmf_post_category":[91,74],"class_list":["post-23274","wmf_press_post","type-wmf_press_post","status-publish","has-post-thumbnail","hentry","wmf_post_category-schaerer-products-services-en","wmf_post_category-schaerer-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coffee Competence Centre with extensive course offering: Sharing knowledge from coffee cultivation to machine set-up |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboutwmf.com\/en\/wmf-press-post\/schaerer-en\/schaerer-products-services-en\/coffee-competence-centre-with-extensive-course-offering-sharing-knowledge-from-coffee-cultivation-to-machine-set-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coffee Competence Centre with extensive course offering: Sharing knowledge from coffee cultivation to machine set-up |\" \/>\n<meta property=\"og:description\" content=\"Company headquarters in Zuchwil. 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