{"id":9004111222820045,"date":"2024-09-03T10:37:29","date_gmt":"2024-09-03T08:37:29","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&#038;p=9004111222820045"},"modified":"2024-09-03T10:37:32","modified_gmt":"2024-09-03T08:37:32","slug":"red-dot-and-if-design-wmf-professional-coffee-machines-wins-prestigious-design-awards","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/wmf-professional-coffee-machines-en\/pcm-coffee-excellence-en\/red-dot-and-if-design-wmf-professional-coffee-machines-wins-prestigious-design-awards\/","title":{"rendered":"Red Dot and iF Design: WMF Professional Coffee Machines wins prestigious design awards"},"content":{"rendered":"\n<p><strong>This year, the Red Dot Design Award and the iF Design Award go to the WMF espresso NEXT semi-automatic portafilter machine. Martin Zouhar, Executive Vice President SEB Professional PCM and Hotel at WMF, is delighted: \u201cFor decades, the WMF brand has stood for distinctive, timeless design, German engineering and state-of-the-art technology. Both the Red Dot Design Award and the iF Design Award underscore this claim. I would like to thank the entire team for their excellent work on this project.\u201d<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Award-winning design concept<\/strong><br>Simple and intuitive operation, sophisticated design and a distinctive hint of tradition: for the jury of the Red Dot Design Awards, the \u201crock-solid workmanship and high-end appearance with glass and stainless steel elements\u201d of the WMF espresso NEXT were reason enough to make it the reddot winner 2024.\u00a0The judges of the iF Design Award found not only the outstanding design but also the emotional customer experience offered by the semi-automatic portafilter machine convincing. Their opinion: the \u201csymbiosis of traditional coffee preparation and automation in perfection\u201d makes the WMF espresso NEXT a \u201cBarista Experience for everyone\u201d. This prize-winning design was developed and implemented in cooperation with long-term partners designship GmbH. The creative minds from this design studio, which is based in Ulm, already played a leading role in the creation of the predecessor model, the WMF espresso, in the year 2015.<\/p>\n\n\n\n<p><strong>Next Level Barista Experience<\/strong><br>For WMF Professional Coffee Machines, winning the prestigious Red Dot and iF Design Awards reinforces the company\u2019s aim of taking its successful concept of process-reliable barista culture to the next level with the WMF espresso NEXT. This includes new features for automated processes in coffee preparation and milk dosing as well as simple and intuitive operation of the machines. At the same time, the aesthetic and dynamic machine design underscores the genuine barista feel. \u201cThe WMF espresso NEXT combines the best of two worlds: all the benefits and emotionality of a traditional portafilter with the undeniable advantages of a modern, fully automatic coffee machine,\u201d says Geoffroy Rupprecht, Vice President of Strategic Marketing, WMF Professional Coffee Machines.\u00a0<\/p>\n\n\n\n<p>All award-winning designs are presented on&nbsp;<a href=\"https:\/\/www.red-dot.org\/de\/\">www.red-dot.org<\/a>&nbsp;and&nbsp;<a href=\"http:\/\/www.ifdesign.com\/\">ifdesign.com<\/a>.<\/p>\n\n\n\n<p><strong>Further information:<\/strong><br>WMF GmbH<br>Mirjam Sauter<br>Global Communication &amp; Content Manager<br>GBU Professional Coffee Machines<br>WMF Platz 1 \u2013 D-73312 Geislingen<br>Tel.: +49 73 31 25 7314<br>presse.pcm@wmf.com \u2013 https:\/\/www.wmf.com<\/p>\n\n\n\n<p><strong>Press and public relations:<\/strong><br>WMF Presseb\u00fcro<br>c\/o Press\u2019n\u2019Relations GmbH<br>Monika Nyendick and Frank Wagner<br>Magirus-Deutz-Str. 14 \u2013 89077 Ulm, Germany<br>Tel.: +49 731 96287-30<br>wmf@press-n-relations.de<br>https:\/\/www.press-n-relations.de<\/p>\n\n\n\n<p><strong>About WMF<\/strong><br>For over 170 years, WMF has been dedicated to achieving the perfect balance of design, functionality and quality. In its field, WMF Professional Coffee Machines is one of the world\u2019s leading suppliers, and it aims to be first choice worldwide for professional coffee solutions. The \u201cMade in Germany\u201d quality seal guarantees premium products and innovative strength combined with the highest performance and reliability. As a result, WMF Professional Coffee Machines offers just the right concept for every business model in the coffee sector \u2013 from high-performance fully automatic machines for coffee specialities and filter machines right through to semi-automatic portafilters and innovative digitalisation concepts. Moreover, national and international customers alike benefit from high-quality consulting and service, based on the largest in-house service organisation for professional coffee machines in Europe. In 2016, the WMF brand became part of the French SEB Groupe.<\/p>\n\n\n\n<p>For more information, see www.wmf.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, the Red Dot Design Award and the iF Design Award go to the WMF espresso NEXT semi-automatic portafilter machine. Martin Zouhar, Executive Vice President SEB Professional PCM and Hotel at WMF, is delighted: \u201cFor decades, the WMF brand has stood for distinctive, timeless design, German engineering and state-of-the-art technology. Both the Red Dot [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":9004111222820035,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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