{"id":9004111222821572,"date":"2025-01-14T10:51:25","date_gmt":"2025-01-14T09:51:25","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&#038;p=9004111222821572"},"modified":"2025-10-17T10:10:26","modified_gmt":"2025-10-17T08:10:26","slug":"award-winning-design","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/","title":{"rendered":"Award-winning design"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">CUTTING EDGE wins the German Design Award in the \u201cExcellent Product Design \u2013 Tabletop\u201d category<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cutting Edge, the new collection from cutlery specialist HEPP, sets new standards with its distinctive and disruptive design. The expert jury of the German Design Award also acknowledged this and awarded CUTTING EDGE the top prize in the \u201cExcellent Product Design \u2013 Tabletop\u201d category. The German Design Council was particularly impressed by the innovative design language of the nine-part collection. \u201cThe cutlery impresses with its successful combination of aesthetic and functional design. The innovative recess in the handle and the reduced design of the spoon and prongs contribute to a harmonious overall look. \u201cHEPP CUTTING EDGE\u201d makes efficient use of materials and is pleasant to handle at the same time,\u201d was the assessment of the experts. With the \u201cWinner\u201d award, the committee of the German Design Award honours outstanding and exemplary design achievements in the context of a specific category. The selection is made by a separate jury of experts for each category of the German Design Award.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CUTTING EDGE combines the essence of Western and Asian table culture in a unique design. To do this, New York designer Kickie Chudikova was inspired by the East Asian tradition of using spoons and chopsticks together. The combination of the surprising recess on the handle and gently rounded edges makes this cutlery an absolute eye-catcher. The dynamic design language continues elegantly with the gentle recess in the transition to the spoon \u2013 which, like the prongs, is deliberately minimalist. The extraordinary design of the knife completes this extraordinary new development. The special opening in the handle is not only visually appealing, but also gives a feeling of exclusivity when you hold it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">German Design Award<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The German Design Council was founded in 1953 and awards its renowned interna-tional premium prize, the German Design Award, each year. With this award, it presents and honours unique design trends. The aim of this globally recognised design competition is to honour outstanding design quality across a range of categories. The prizewinners are selected by a jury made up of design experts from science, academia, business and the design industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Further information:<\/strong><br>proHeq GmbH<br>HEPP<br>Carl-Benz-Strasse 10<br>75217 Birkenfeld<br>Tel. +49 7231 4885-500<br><a href=\"mailto:hepp@press-n-relations.de\">hepp@press-n-relations.de<\/a><br><a href=\"https:\/\/www.hepp.de\/en\">https:\/\/www.hepp.de\/en<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Press and public relations:<\/strong><br>Press\u2019n\u2019Relations GmbH<br>D\u00e9sir\u00e9e M\u00fcller and Monika Nyendick<br>Magirus-Deutz-Str. 14<br>89077 Ulm, Germany<br>Tel. +49 731 146 156-72<br><a href=\"mailto:hepp@press-n-relations.de\">hepp@press-n-relations.de<\/a><br><a href=\"https:\/\/press-n-relations.com\">hepp@press-n-relations.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About HEPP<\/strong><br>With more than 160 years of experience, HEPP is the epitome of THE ART OF SERVICE. As a company that specialises in cutlery and extravagant tabletop and buffet products, HEPP supports the creation of a modern and sophisticated table culture that can be enjoyed by every guest. HEPP creates exclusive products, personalised as required, with a passion for detail, so that customers can express their personal signature as an upscale establishment thanks to the high-quality range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was with this in mind that the brothers Carl and Otto Hepp founded the HEPP brand in 1863. They can rightly be considered the inventors of hotel silverware. Traditional values such as reliability and quality, together with the development of new techniques and products and flexible production, still form the basis of the company&#8217;s success today. HEPP count among the world\u2019s preferred suppliers to leading hotels, hotel chains and restaurants, as well as international cruise ship operators and airlines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The HEPP brand is part of Groupe SEB and is marketed together with other B2B brands un-der the umbrella of the \u201cSEB Professional Culinary\u201d business unit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CUTTING EDGE wins the German Design Award in the \u201cExcellent Product Design \u2013 Tabletop\u201d category Cutting Edge, the new collection from cutlery specialist HEPP, sets new standards with its distinctive and disruptive design. The expert jury of the German Design Award also acknowledged this and awarded CUTTING EDGE the top prize in the \u201cExcellent Product [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":9004111222821567,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"wmf_post_category":[73,86],"class_list":["post-9004111222821572","wmf_press_post","type-wmf_press_post","status-publish","has-post-thumbnail","hentry","wmf_post_category-hepp-en","wmf_post_category-hepp-products-services-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Award-winning design |<\/title>\n<meta name=\"description\" content=\"An impressive cutlery: CUTTING EDGE was chosen as the winner in the category &quot;Excellent Product Design - Tabletop&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Award-winning design |\" \/>\n<meta property=\"og:description\" content=\"An impressive cutlery: CUTTING EDGE was chosen as the winner in the category &quot;Excellent Product Design - Tabletop&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T08:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aboutwmf.com\/wp-content\/uploads\/2025\/01\/HEPP-CE-GDA-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/wmf-press-post\\\/hepp-en\\\/hepp-products-services-en\\\/award-winning-design\\\/\",\"url\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/wmf-press-post\\\/hepp-en\\\/hepp-products-services-en\\\/award-winning-design\\\/\",\"name\":\"Award-winning design |\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/wmf-press-post\\\/hepp-en\\\/hepp-products-services-en\\\/award-winning-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/wmf-press-post\\\/hepp-en\\\/hepp-products-services-en\\\/award-winning-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aboutwmf.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/HEPP-CE-GDA-scaled.jpg\",\"datePublished\":\"2025-01-14T09:51:25+00:00\",\"dateModified\":\"2025-10-17T08:10:26+00:00\",\"description\":\"An impressive cutlery: CUTTING EDGE was chosen as the winner in the category \\\"Excellent Product Design - Tabletop\\\".\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/wmf-press-post\\\/hepp-en\\\/hepp-products-services-en\\\/award-winning-design\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aboutwmf.com\\\/en\\\/wmf-press-post\\\/hepp-en\\\/hepp-products-services-en\\\/award-winning-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/wmf-press-post\\\/hepp-en\\\/hepp-products-services-en\\\/award-winning-design\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aboutwmf.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/HEPP-CE-GDA-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/aboutwmf.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/HEPP-CE-GDA-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/wmf-press-post\\\/hepp-en\\\/hepp-products-services-en\\\/award-winning-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pressemitteilung\",\"item\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/wmf-press-post\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Award-winning design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/\",\"name\":\"WMF\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/#organization\",\"name\":\"WMF GmbH\",\"url\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aboutwmf.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Logo_Black.svg\",\"contentUrl\":\"https:\\\/\\\/aboutwmf.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Logo_Black.svg\",\"width\":165,\"height\":51,\"caption\":\"WMF GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/aboutwmf.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Award-winning design |","description":"An impressive cutlery: CUTTING EDGE was chosen as the winner in the category \"Excellent Product Design - Tabletop\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/","og_locale":"en_US","og_type":"article","og_title":"Award-winning design |","og_description":"An impressive cutlery: CUTTING EDGE was chosen as the winner in the category \"Excellent Product Design - Tabletop\".","og_url":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/","article_modified_time":"2025-10-17T08:10:26+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2025\/01\/HEPP-CE-GDA-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/","url":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/","name":"Award-winning design |","isPartOf":{"@id":"https:\/\/aboutwmf.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/#primaryimage"},"image":{"@id":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/#primaryimage"},"thumbnailUrl":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2025\/01\/HEPP-CE-GDA-scaled.jpg","datePublished":"2025-01-14T09:51:25+00:00","dateModified":"2025-10-17T08:10:26+00:00","description":"An impressive cutlery: CUTTING EDGE was chosen as the winner in the category \"Excellent Product Design - Tabletop\".","breadcrumb":{"@id":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/#primaryimage","url":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2025\/01\/HEPP-CE-GDA-scaled.jpg","contentUrl":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2025\/01\/HEPP-CE-GDA-scaled.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/hepp-en\/hepp-products-services-en\/award-winning-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/aboutwmf.com\/en\/"},{"@type":"ListItem","position":2,"name":"Pressemitteilung","item":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/"},{"@type":"ListItem","position":3,"name":"Award-winning design"}]},{"@type":"WebSite","@id":"https:\/\/aboutwmf.com\/en\/#website","url":"https:\/\/aboutwmf.com\/en\/","name":"WMF","description":"","publisher":{"@id":"https:\/\/aboutwmf.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aboutwmf.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aboutwmf.com\/en\/#organization","name":"WMF GmbH","url":"https:\/\/aboutwmf.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aboutwmf.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2021\/07\/Logo_Black.svg","contentUrl":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2021\/07\/Logo_Black.svg","width":165,"height":51,"caption":"WMF GmbH"},"image":{"@id":"https:\/\/aboutwmf.com\/en\/#\/schema\/logo\/image\/"}}]}},"post-downloads":false,"post_gallery":[{"ID":"9004111222821567","post_author":"25","post_date":"2025-01-14 10:36:06","post_date_gmt":"2025-01-14 09:36:06","post_content":"","post_title":"HEPP-CE-GDA","post_excerpt":"","post_status":"inherit","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hepp-ce-gda-2","to_ping":"","pinged":"","post_modified":"2025-01-14 10:51:29","post_modified_gmt":"2025-01-14 09:51:29","post_content_filtered":"","post_parent":"9004111222821572","guid":"https:\/\/aboutwmf.com\/wp-content\/uploads\/2025\/01\/HEPP-CE-GDA.jpg","menu_order":"0","post_type":"attachment","post_mime_type":"image\/jpeg","comment_count":"0","pod_item_id":"9004111222821567"}],"_links":{"self":[{"href":"https:\/\/aboutwmf.com\/en\/wp-json\/wp\/v2\/wmf_press_post\/9004111222821572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aboutwmf.com\/en\/wp-json\/wp\/v2\/wmf_press_post"}],"about":[{"href":"https:\/\/aboutwmf.com\/en\/wp-json\/wp\/v2\/types\/wmf_press_post"}],"author":[{"embeddable":true,"href":"https:\/\/aboutwmf.com\/en\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":1,"href":"https:\/\/aboutwmf.com\/en\/wp-json\/wp\/v2\/wmf_press_post\/9004111222821572\/revisions"}],"predecessor-version":[{"id":9004111222821573,"href":"https:\/\/aboutwmf.com\/en\/wp-json\/wp\/v2\/wmf_press_post\/9004111222821572\/revisions\/9004111222821573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aboutwmf.com\/en\/wp-json\/wp\/v2\/media\/9004111222821567"}],"wp:attachment":[{"href":"https:\/\/aboutwmf.com\/en\/wp-json\/wp\/v2\/media?parent=9004111222821572"}],"wp:term":[{"taxonomy":"wmf_post_category","embeddable":true,"href":"https:\/\/aboutwmf.com\/en\/wp-json\/wp\/v2\/wmf_post_category?post=9004111222821572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}