{"id":9004111222824949,"date":"2025-09-16T11:29:37","date_gmt":"2025-09-16T09:29:37","guid":{"rendered":"https:\/\/aboutwmf.com\/?post_type=wmf_press_post&#038;p=9004111222824949"},"modified":"2025-10-15T10:58:00","modified_gmt":"2025-10-15T08:58:00","slug":"schaerer-celebrates-100000th-coffee-soul-from-zuchwil-factory","status":"publish","type":"wmf_press_post","link":"https:\/\/aboutwmf.com\/en\/wmf-press-post\/schaerer-en\/schaerer-celebrates-100000th-coffee-soul-from-zuchwil-factory\/","title":{"rendered":"Schaerer Celebrates 100,000th Coffee Soul from Zuchwil Factory"},"content":{"rendered":"\n<p>Schaerer AG is celebrating a major milestone: the 100,000th Schaerer Coffee Soul has rolled off the production line in Zuchwil, highlighting the remarkable success of this versatile fully automatic coffee machine. First unveiled in its current generation at Host Milan in 2019, the Schaerer Coffee Soul has been in series production since October 2020. It has since delivered outstanding coffee quality worldwide with its innovative technology, contemporary design and intuitive operation \u2013 proving popular with everyone from owner\u2011run restaurants and hotels to international coffee shop and convenience\u2011store chains. \u201cDelivering the 100,000th Schaerer Coffee Soul is a special moment for us. Never before have we produced so many machines in such a short period \u2013 the Schaerer Coffee Soul is therefore the most successful machine in Schaerer\u2019s history,\u201d says Product Manager Sam Geissb\u00fchler. \u201cThis traction reflects our pioneering mindset and our focus on market trends and customer needs in every new machine and technology we bring to market\u201d.<\/p>\n\n\n\n<p><strong>From concept to bestseller<\/strong><br>The first generation of the Schaerer Coffee Soul was released in 2017 as the successor to the Coffee Art Plus, featuring a black design and an 8\u2011inch display. Schaerer used direct customer feedback to fundamentally realign both design and user interface. \u201cOur vision was to develop a versatile, modern machine for up to 250 cups per day \u2013 offering intuitive touch operation and maximum flexibility to adapt to specific use cases and customer requirements,\u201d explains Sam Geissb\u00fchler. This led to the philosophy behind today\u2019s unique Select concept for the Schaerer Coffee Soul: Technical configuration, user guidance, colours and other design elements can be chosen individually, enabling the coffee machine to align precisely with the business model, brand expression and workflows. \u201cWe also now offer two screen sizes \u2013 10,4 inches on the Schaerer Coffee Soul 10 and 12,1 inches on the Schaerer Coffee Soul 12. Combined with three operating modes for staff\u2011served operation, self\u2011service and frequent users, such as in the office, we can now meet a very wide range of customer needs,\u201d adds Geissb\u00fchler. Further personalisation comes from the Coffee Soul\u2019s colour concept. The machine is available in various colours and can be tailored with up to seven easily interchangeable parts in the colour of choice to fit individual requirements. \u201cTo date, we have delivered more than 1,500 customer\u2011specific Coffee Soul variants. In addition, two dedicated US models have been developed for the American market,\u201d says Geissb\u00fchler.<\/p>\n\n\n\n<p><strong>Continuous development to the present day<\/strong><br>Since its launch five years ago, continuous technological enhancements have contributed to the success of the Schaerer Coffee Soul 10 and 12. Highlights include Best Foam technology, which is fitted as standard to produce barista\u2011quality milk foam, the option of up to three grinders, an integrable syrup station and Hot &amp; Cold technology. The fully automatic Schaerer ProCare cleaning system can also be added. Flexibility has been expanded with the Twin Milk system for dairy and plant\u2011based beverages, and \u201cEasy Access\u201d has recently introduced a wheelchair-friendly operating experience for self\u2011service areas. The Schaerer Coffee Soul 2\u2011step, which features a steam wand instead of an automatic milk system, is now also available to meet coffee shops\u2019 requirements for barista flair. When a barista starts frothing milk, the familiar hiss of the steam wand immediately conjures up the idea of an espresso beverage \u201cmade with love\u201d. To complement in\u2011house barista expertise, three different steam wands are available.<\/p>\n\n\n\n<p><strong>Looking ahead<\/strong><br>The 100,000th Schaerer Coffee Soul not only celebrates past achievements but also signals the start of the next phase of development. Schaerer will continue to drive innovation, remaining firmly focused on customer needs in order to deliver the most appropriate solutions for the widest range of operating scenarios. In the short to medium term, development will concentrate on offering a broader variety of beverage \u2013 including cold\u2011coffee creations \u2013 as well as achieving an even higher quality of espresso.<\/p>\n\n\n\n<p><strong>Further Informationen:<\/strong><\/p>\n\n\n\n<p>Further Informationen:<br>Schaerer AG<br>Monika Kammermann<br>Global Communications Manager<br>Niedermattstrasse 3b,<br>CH-4528 Zuchwil, Switzerland<br>Tel.: +41 32 681 62 00<br>info@schaerer.com<br>https:\/\/www.schaerer.com<br>https:\/\/aboutwmf.com\/de\/news-media\/newsroom\/schaerer\/<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schaerer AG is celebrating a major milestone: the 100,000th Schaerer Coffee Soul has rolled off the production line in Zuchwil, highlighting the remarkable success of this versatile fully automatic coffee machine. First unveiled in its current generation at Host Milan in 2019, the Schaerer Coffee Soul has been in series production since October 2020. It [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":9004111222824951,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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