Just select it your way! The new Schaerer Coffee Soul offers the highest customer individuality thanks to the “Select” principle

At the 2019 HOST, Schaerer presents the new Schaerer Coffee Soul to the international hotel and restaurant scene for the first time. With a new conceptual approach, it unites unique design with nearly limitless configuration freedom. Thanks to the well-thought-out “Select” principle, it is even easier for customers to precisely assemble the fully-automatic coffee machine to fit their business model. With the preview of the two design variants Schaerer Coffee Soul 10 and Schaerer Coffee Soul 12 in Milan, Schaerer will give an impressive show of what the motto “We love it your way” stands for and what this self-image means for the customer as well as the advancement of the machine portfolio.

Brilliant user interface

Above all, the brilliant user interface of the Schaerer Coffee Soul is a real eye-catcher. Whether in a 10-inch version for the Coffee Soul 10 or the very generously-dimensioned 12-inch version available in the Coffee Soul 12 design variant: The user interface is a completely new design and the display of beverages and processes is oriented on the three most common operating situations. For self-service areas for guests or the so-called frequent user mode (for example in the office), combination with the convenient 12-inch screen variant is perfect. For machines operated by staff who stand behind a counter, the operated staff mode setting and the 10-inch screen are a great combination. The various configuration variants take into account the specific requirements of the respective area of application and improve the user experience. The 12-inch variant can also play videos and can be used for advertising purposes and much more.

Customised for your business model

With or without “Best Foam”? “Hot & Cold” technology for cold coffee specialities? Number of bean hoppers? Automatic outlet? The new Schaerer Coffee Soul

is designed so that the customer can use the “Select” principle to decide which equipment it will have. Regardless of the technical configuration, the customer can also select between two design variants: Variant one features a 10-inch screen as well as red design elements and is ideally suited for example in the serviced behind-the-counter area of restaurants or hotels. The second design package stands out thanks to its high-quality materials, stainless steel and decorative copper

elements as well as the large 12-inch screen. This makes it the ideal selection for operators who place the highest demands on the design of their coffee machines and set them up visibly and for self-service by the customer, for example in petrol stations, convenience stores or in the office. Other colouring options and branding are also possible if requested by the customer. For customers, this means that the different options for technical performance and optical selections can be combined independently of each other. So the customers receive and pay for exactly what they need in their specific businesses.

Further information:
Schaerer AG
Sarah Ognibeni
Head of Marketing & Coffee Competence Centre Allmendweg 8, 4528 Zuchwil
Tel.: +41 32 681 64 02
Fax: +41 32 681 64 04
fnenu.btavorav@fpunrere.pbz
www.schaerer.com

Schaerer press office
c/o Press’n’Relations GmbH,
Nataša Forstner
Magirusstrasse 33, D-89077 Ulm
Tel.: +49 731 96 287-17
Fax: +49 731 96 287-97
asb@cerff-a-eryngvbaf.qr
www.press-n-relations.de

Schaerer AG
Founded in 1892 and headquartered in Zuchwil, near Solothurn, Switzerland, Schaerer AG is one of the world's leading manufacturers of fully automatic professional coffee machines and offers solutions to suit all needs and performance requirements. Schaerer AG is represented internationally with subsidiaries in Germany, Belgium and the US and over 70 partner companies on all five continents. Schaerer has been part of the WMF Group since 2006 and of the French consortium Groupe SEB since the end of 2016. 

Customers all over the world value Schaerer products for their ease of use, the large selection of coffee types available at the touch of a button and the excellent quality of their coffee. Numerous innovations, including the revolutionary, patented Best Foam milk system, highlight the company's pioneering approach. The strapline “swiss coffee competence” is founded on the Swiss engineering skills on which it draws and its far-reaching coffee expertise. Schaerer combines coffee machine technology and many years of coffee expertise with the skill of a barista: Inside of the coffee machines, all the details are perfectly coordinated to prepare beverages that are equal in taste and appearance to the coffee creations handcrafted by baristas.