Privacy Policy Corporate Website

1. Responsible entity

This website is an offer of Groupe SEB WMF Shared Services GmbH (WMF Platz 1, D-73312 Geislingen/Steige) as the responsible party within the meaning of Art. 4 DSGVO.
In the following, we inform you about the way in which we process your personal data. If you have any questions about this or other data protection issues, please feel free to contact us at any time electronically using the contact form on the website or by mail at this address:

  • Groupe SEB WMF Shared Services GmbH
  • Data protection
  • WMF Place 1
  • 73312 Geislingen/Steige

contact our data protection officer.

2. Calling our web pages

a. Log files

When you visit our website, you can do so in principle without disclosing your identity. As with any website, our server automatically and temporarily collects and stores the following information in the server log files, which are transmitted by the browser, unless this has been disabled by you:

  • – Browser type/version
  • – Operating system used by the requesting computer
  • – File request of the computer
  • – the http response code
  • – the previously visited page (referrer URL)
  • – IP address of the requesting computer
  • – Time of the server request

A personal analysis of the server log files does not take place. This data can not be assigned to specific persons at any time. A combination of this data with other data sources is not made, except for the storage of the IP address when ordering in our online store in connection with your order.

b. Cookies, Tracking

This website uses cookies. Cookies are used to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most browsers use cookies by default. You can allow or prohibit temporary and stored cookies independently in the security settings. If you disable cookies, certain features on our site may not be available to you. And some web pages may not display properly. We use both temporary cookies, which are only valid for the duration of your visit to the WMF website, and cookies that are stored and used on your computer for an indefinite period of time. The latter can be deleted by yourself at any time. Please follow the instructions of the help function of your browser regarding the prevention as well as deletion of cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies do not contain personal data and the information stored in them is not linked to your personal data (name, address, etc.).

c. Types cookies

  • – Marketing cookies

Cookies of this type may be set via our website by us or our partners in order to display relevant content/advertising to you on both our and third-party sites. In the process, so-called profiles can be formed based on your interests. The identification of the person is usually not possible through this information, as only pseudonymous browser and/or device information is used.

  • – Tracking cookies

We use these cookies to collect anonymized data for statistics and analyses in order to further improve our offer and our website. For example, we determine and optimize the number of visitors, the effect and errors of certain pages of our website.

  • – Absolutely necessary cookies

Cookies of this type are absolutely necessary for the operation of the site. For example, they enable security-related functionalities.

d. Consent Management

We use a consent management tool from the provider “OneTrust” (OneTrust LLC, UK headquarters: Cannon Green, 27 Bush Lane, London EC4R 0AA, UK and US headquarters: 1350 Spring Street NW, Suite 500, Atlanta, Georgia 30309, USA) to manage and document the consents you have given us. Among other things, we use OneTrust to offer a so-called cookie banner, through which you can set your individual cookie preferences for our site. For this purpose, OneTrust stores which cookies or categories of cookies have been accepted or rejected. This means that only those cookies are set to which the user has explicitly consented. The legal basis for this data processing is Article 6 (1) c), f) DSGVO.
You also have the option to define in your browser settings whether cookies should be accepted or rejected. To do this, check the options of the Internet browser you are using.

3. Processing, purposes and legal bases

In the following, we inform you about the places where we collect your data and the purpose for which they are processed:

a. Contact form

Via the contact form you have the possibility to get in touch with us directly and to write us a message in case of questions, suggestions or feedback. In doing so, we process the following data from you:

  • – Name
  • – E-mail address

This processing takes place for the purpose of offering a direct contact option to customers and interested parties on our website. In addition, you have the option to upload an attachment in a common file format to specify your request. If this should contain personal data, these will also be processed by us. The legal basis for this is consent in accordance with Art. 6 (1) lit. a) DSGVO. You have the option to revoke your consent to this at any time via the contact information provided.

b. Press mailing list

You have the possibility to be included in the press distribution list in order to receive news and information about the company. For this purpose, we process the following data from you:

  • – First name
  • – Name
  • – Editors
  • – E-mail address

This data is processed for the purpose of offering direct communication between the company and the press. The legal basis for this is consent in accordance with Art. 6 (1) lit. a) DSGVO. You have the option of revoking your consent to this at any time via the contact information provide

4. Online presence and service optimization

a. Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data, according to Google’s statements.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:

This website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are processed in abbreviated form, which means that personal references can be ruled out. Insofar as the data collected about you has a personal reference, this is therefore immediately excluded and the personal data is deleted immediately.

We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DS-GVO.

Third-party provider information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User terms and conditions:, Privacy policy overview: and Privacy policy:

5. Duration of storage

We store your personal data only as long as there is a legal basis for this. In case of consent according to Art. 6 (1) lit. a) DSGVO, we also store the data only as long as we have it. You can revoke your consent at any time using the contact information provided. Your data will then be deleted immediately.

6. Your rights

Specifically, you have the following rights:

  • – Right to information according to Art.15 DSGVO
  • – Right to rectification or deletion according to Art. 16 and Art.17 DSGVO
  • – Right to restriction of processing according to Art.18 DSGVO
  • – Right of objection according to Art.21 DSGVO
  • – Right to data portability according to Art.20 DSGVO
  • – Complaint to a data protection supervisory authority pursuant to Art.77 DSGVO

All rights can be exercised using the contact information provided or via the contact form at the bottom of the page.

7. Contact

Your trust is important to us. Therefore, we would like to answer your questions regarding the processing of your personal data at any time. If you have any questions that are not answered by this privacy policy or if you would like more detailed information on a particular point, you can contact us at any time by using the contact form or by mail at the address given above. We will then contact you as soon as possible.

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