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WMF Professional sets new standards in food presentation
For hoteliers and restaurateurs who want to make a bold and strong statement at their buffet, the Quadro buffet system from WMF Professional in elegant black is the perfect choice. Thanks to a high-quality powder coating, these exceptional pieces will stand up to the daily demands of hotels and restaurants and delight guests both at breakfast and dinner service. Further highlights in food presentation are provided by the WMF FLAVOUR cast iron series, which meets the highest aesthetic and functional demands thanks to the combination of straightforward design and hand-crafted production. “With the FUSIONTEC MINERAL cookware series, we already demonstrated that pots can provide stylish accents at the hot buffet in combination with chafing dishes and bowls,” says Thilo Müller, Product Manager at proHeq GmbH, explaining the decision to include cast iron pots in the buffet portfolio. Following the introduction of the black chafing dishes, the “Expert of Table Culture” is consistently advancing its project of bringing more colour to the buffet.
The WMF Professional buffet in black creates contrasts, stands for exclusivity and can be used in place of the classic Cromargan – without compromising on quality. The black powder coating is highly resistant to scratches, chipping and corrosion, resulting in a long service life. Not only the frames, consoles and adapters of the WMF Quadro buffet system are available in black. Beverage coolers and stands, as well as cereal dispensers, juice dispensers and serving stands also bring elegance and timeless beauty to the buffet. “Black is featured in many furnishing concepts and can be excellently combined with other colours and materials, which makes it highly versatile,” explains Müller. Moreover, the coated buffet material is just as easy to care for as Cromargan, while being less prone to visible stains. This trend therefore reflects a desire for functional as well as aesthetic solutions.
Award winner enhances buffet
The new WMF FLAVOUR cast iron series brings the classic cast iron pot to the buffet in a modern guise. With their straightforward design and hand-crafted production, the products meet the highest standards of elegance and functionality. Due to the partly manual manufacturing process, each WMF FLAVOUR cast iron pot is unique, which is why each piece receives an individual batch number and a certificate confirming the authenticity of the pot. The series also convinced the expert jury of the German Design Award, which granted it the coveted prize in the "Excellent Product Design Kitchen" category.
“This cast iron cookware impresses with its successful combination of tradition and modernity. Particularly noteworthy is the innovative lid featuring condensation nubs, which is also made of cast iron, enabling optimal heat distribution and retention to
provide juicier dishes and a more intense aroma. ‘FLAVOUR’ impresses with its elegant design and is an example of functional and aesthetic kitchen design," was the verdict of the experts.
Further information:
proHeq GmbH
WMF Professional
Carl-Benz-Strasse 10
75217 Birkenfeld
Tel. +49 7231 4885-500
jzs@cerff-a-eryngvbaf.qr
https://www.wmf-professional.de
Press and public relations:
WMF Press Office
c/o Press’n’Relations GmbH
Désirée Müller and Monika Nyendick
Magirus-Deutz-Str. 14
89077 Ulm, Germany
Tel. +49 731 146 156-72
jzs@cerff-a-eryngvbaf.qr
htps://www.press-n-relations.de
About WMF
As the Expert of Table Culture, WMF Professional offers a wide range of products for the restaurant and hotel industry. With its high-quality products, WMF Professional creates an unrivalled culinary experience. Carefully designed cutlery, crockery, glassware, serving items and buffet solutions of the highest quality meet the high demands of customers in over 120 countries around the world. WMF Professional also offers integrated concepts for serviced apartments with a selection of Groupe SEB small electrical appliances and the familiar WMF Professional product portfolio.
WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. Founded in 1853 in Geislingen an der Steige, the brand stands for innovation based on tradition, as well as development and design “Made in Germany”.
The WMF Professional brand is part of Groupe SEB and is marketed together with other B2B brands under the umbrella of the “SEB Professional Culinary” business unit.