WMF Consumer

WMF adds to its innovative Ambient product range

A herb haven for indoor gardeners – the WMF Ambient Herbs@home Single

With its new Ambient Herbs@home Single, WMF now expands the Ambient range it successfully launched at the IFA in 2017. The solo version of the company’s larger, much-acclaimed indoor planting pot provides a place to keep herbs or potted plants up to 13 cm in diameter. And – thanks to integrated Easy Touch technology – it makes sure everything is presented in just the right light. It’s the ideal accessory for bringing nature into your home, and makes it easy to care for your plants, too. Alternatively, it makes a perfect gift that people will appreciate all year round. With its Ambient product range, WMF has succeeded in integrating functional yet stylish products into modern homes and lifestyles, blurring the boundaries between indoors and outdoors, living and cooking, and preparation and pleasure.

Wow from within

The new KAISER Inspiration baking pan with wow factor

Personalized baking 2.0. Every passionate baker has a selection of baking pans, each one perfect for a special occasion: a bundt cake pan for birthdays, a muffin tray for parties, and a for Easter. But one pan in particular is most certainly missing from their collections: the KAISER Inspiration Loaf pan with heart insert. Cakes with hidden-shapes are everywhere these days, but this new addition to the KAISER range takes the trend to a completely new level. Creating a heart-shape inside a cake has never been easier thanks to the pan’s silicone mould. Gone are the days of cutting small hearts individually; now the heart can be put into the baking pan, all in one piece.

Modesto Line cookware series and Belluna pans

The perfect umami taste with Silit

Sweet, sour, salty and bitter: most of us can taste the difference. But not everyone knows there’s another taste that can tickle our taste buds: umami. A Japanese word meaning “savouriness”, umami appears in foods such anchovies, mushrooms and Parmesan thanks to their glutamic acid content. Umami wasn’t actually discovered until the beginning of the 20th century, but today, it would be impossible to imagine our food without it. So how about making umami the theme of your next dinner party? Jaws will drop in amazement as you immerse your guests in the world of the “fifth taste”. And thanks to the new Modesto Line cookware series and Belluna pans from Silit, your dishes will be gently cooked and low in fat, too.

Simply despicable

The Minions conquer breakfast with WMF!

On a normal day, the yellow fellows are busy helping the world’s worst villains with their crooked plans. But now, the cuddly film-favourites have teamed up with WMF for a different mission: helping kids to use a knife and fork with ergonomically designed cutlery and colourful dishes.

Let it sizzle, steam, cook

WMF presents the perfect pan for the perfect steak: the WMF Steak Profi

The sizzling sound and wonderful aroma of a succulent steak sets the hearts of many meat lovers racing. So it’s good to have a reliable partner that not only fries meat quickly and evenly on the hob, but also does a great job of cooking it further in the oven. The newest member of the WMF frying pan family does just that – all with lightning-fast temperature regulation, a light multi-layer material for even heat distribution, and a convenient handle made of high-quality Cromargan®. With the Steak Profi, the WMF brand has added to its expertise in preparing and enjoying meat.

Simplicity is in fashion! Straightforward ingredients, few herbs and spices and no preservatives: nutrition-conscious foodies have long paid attention to what lands in their shopping baskets and, ultimately, on their hobs at home. Right now it’s simple cuisine that’s taking kitchens by storm – dishes that rely on natural flavours and aromas with few components and no frills. Additives and artificial flavour enhancers are taboo, with fresh ingredients playing the starring role. And you can taste the difference, too. Especially if you prepare the food with cookware that is not just beautifully designed, but also incredibly practical to use: with an integrated thermometer in its transparent lid, the new WMF Vario Cuisine series allows you to see exactly what’s going on in your saucepan.