What makes your brand unique?
Renaud Gey: At WMF, the claim to market leadership also goes hand in hand with premium quality.
What began in 1853 with a metalware factory in southern Germany is now a global brand that stands for “Made in Germany” and the virtues of German Engineering like no other: Innovation, precision, function and performance packaged in iconic design.
We have a long tradition of German engineering, craftsmanship and attention to detail. The promise “Designed to Perform” emphasises that every WMF professional coffee machine is conceived to provide outstanding technical performance, ensuring results and the reliability WMF customers desire.
This customer-centric approach can be found in all WMF machine categories – from fully automatic machines and automatic portafilter solutions to fully automatic filter machines. Research, development and production is all concentrated in Geislingen, which has become a centre of excellence for professional coffee machines.
When it comes to quality, our ISO 9001 and ISO 14001 certifications are only the start. Our reputation depends on using the highest-grade materials and the most advanced technology, and providing extensive, personalised service to ensure every machine provides a long life of reliable performance.
Since 1853 WMF has also stood for innovation, as witnessed by our numerous patents and awards. Our approach represents a symbiotic combination of outstanding products, services and digital solutions.
Therefore, they are not only the driving force for process improvements and revenue increases in the day-to-day business of the customers. They also represent a highly agile innovation culture, which WMF passes on to their customers through new impulses.
Besides the unique innovation culture, WMF customers benefit from largest in-house service organisation for professional coffee machines in Europe. Regular training at the WMF training centres ensures that this know-how is continuously passed on to WMF’s entire global service network. With over 800 of its own service employees across eleven countries and a further 100 service partners, WMF is in a position to supply comprehensive services to the highest levels of quality in every corner of the world.
As a conclusion: In our holistic solution approach we commit to offer a seamless premium experience by combining coffee excellence, reliable solutions and a unique service. Whether in-home or out-of-home, no other manufacturer can claim to be Germany ́s No. 1 quality brand.
