Pressemitteilung

Simplicity is in fashion! Straightforward ingredients, few herbs and spices and no preservatives: nutrition-conscious foodies have long paid attention to what lands in their shopping baskets and, ultimately, on their hobs at home. Right now it’s simple cuisine that’s taking kitchens by storm – dishes that rely on natural flavours and aromas with few components and no frills. Additives and artificial flavour enhancers are taboo, with fresh ingredients playing the starring role. And you can taste the difference, too. Especially if you prepare the food with cookware that is not just beautifully designed, but also incredibly practical to use: with an integrated thermometer in its transparent lid, the new WMF Vario Cuisine series allows you to see exactly what’s going on in your saucepan.

It’s a public holiday, your friends or family are over, and everyone fancies eating something different. So what now? Enter hybrid food, the quick and delicious way of taking care of everyone’s tastes in one fell swoop! Tasty treats such as poké burrito, filled doughnuts or surf ‘n’ turf sandwiches take the place of conventional pizza and pasta, providing an extra portion of pleasure on the plate. Just in time for the holiday season, WMF has added three appliances to its Lono product range that will provide a generous serving of fun to your kitchen: the Lono Crêperie, Lono Raclette for 4 and Lono Snack Master are the perfect companions for preparing sweet and savoury dishes whatever the mood and occasion.

With the newly developed Kult Pro 1.8 l High Performance Mixer, the WMF brand is taking power and safety to completely new heights and has created a top-class all-round performer. The device features an impressively powerful 1,500-watt motor, reaching up to 36,000 revolutions per minute, and offers maximum safety thanks to its integrated WMF Safety Handling, the new GS-certified shut-down technology. This all sets up the ideal conditions for creative blending, mixing and mashing with delicious results.

With the new Lono Sous Vide Cooker Pro, the WMF brand is bringing professional, restaurant-class cooking into our very own kitchens. Lovers of delicious medium-rare meat, glistening fish, and tenderly cooked vegetables truly get their money’s worth with sous-vide preparation. It’s all about the vacuum: placed in a sealed, airtight bag and gently cooked in a warm water bath, the food not only retains more of its nutritional value, but also its natural flavour. The option to set the exact temperature enables you to control the precise cooking level required. The Lono Sous Vide Cooker Pro and Lono Vacuum Sealer from WMF can transform any foodie into a chef with a pop-up restaurant in their own home!

The innovative Ambient range launched by the WMF brand at IFA 2017 is set to receive an exciting new addition. Released as a completely new product segment combining functionality and attractive design, the series will be expanded this year with a creative new product: The WMF Ambient Champagne & Wine Cooler, an elegant accessory that not only keeps your favourite refreshments cool, but looks cool too, true to the motto, “chill out and liven up in style”. You can use it both indoors and outdoors – whether you’re chilling in the kitchen or living room, relaxing on the balcony or patio, or sitting back with your feet up in the garden.