Press release

Let it sizzle, steam, cook

WMF presents the perfect pan for the perfect steak: the WMF Steak Profi

The sizzling sound and wonderful aroma of a succulent steak sets the hearts of many meat lovers racing. So it’s good to have a reliable partner that not only fries meat quickly and evenly on the hob, but also does a great job of cooking it further in the oven. The newest member of the WMF frying pan family does just that – all with lightning-fast temperature regulation, a light multi-layer material for even heat distribution, and a convenient handle made of high-quality Cromargan®. With the Steak Profi, the WMF brand has added to its expertise in preparing and enjoying meat.

Simplicity is in fashion! Straightforward ingredients, few herbs and spices and no preservatives: nutrition-conscious foodies have long paid attention to what lands in their shopping baskets and, ultimately, on their hobs at home. Right now it’s simple cuisine that’s taking kitchens by storm – dishes that rely on natural flavours and aromas with few components and no frills. Additives and artificial flavour enhancers are taboo, with fresh ingredients playing the starring role. And you can taste the difference, too. Especially if you prepare the food with cookware that is not just beautifully designed, but also incredibly practical to use: with an integrated thermometer in its transparent lid, the new WMF Vario Cuisine series allows you to see exactly what’s going on in your saucepan.

It’s a public holiday, your friends or family are over, and everyone fancies eating something different. So what now? Enter hybrid food, the quick and delicious way of taking care of everyone’s tastes in one fell swoop! Tasty treats such as poké burrito, filled doughnuts or surf ‘n’ turf sandwiches take the place of conventional pizza and pasta, providing an extra portion of pleasure on the plate. Just in time for the holiday season, WMF has added three appliances to its Lono product range that will provide a generous serving of fun to your kitchen: the Lono Crêperie, Lono Raclette for 4 and Lono Snack Master are the perfect companions for preparing sweet and savoury dishes whatever the mood and occasion.