Schaerer Launches New Website to Enhance Digital Customer Experience

Schaerer AG has announced the launch of its newly redesigned website, providing an enhanced digital platform for customers and partners across the professional coffee sector. From the full machine portfolio and service offerings to the popular blog: the new website offers a streamlined, user-friendly experience that showcases all aspects of the Schaerer brand, placing its core values coffee expertise, flexibility and Swiss quality at the heart of its storytelling. Designed for the needs of coffee shop owners, restaurateurs, hoteliers, and international chains, the site presents information in a clear, accessible format. Visitors can now easily explore Schaerer’s product range, discover tailored service options, and access practical insights and inspiration – all in one place.

Modern Design Reflects Brand Values

At first glance, the new website expresses the unique character of the Schaerer brand: It features a modern visual identity, combining warm brown tones with Schaerer’s signature red to create an inviting, distinctive look. Organic shapes and subtle animations enhance usability, guiding users effortlessly through the site. Authentic imagery depicts real-world settings – hotels, bistros, and coffee shops – highlighting Schaerer’s versatility and customer focus.

Customer-Centric Structure for Rapid Access

At the heart of the relaunch is a clear user flow, shaped by the genuine questions of Schaerer’s diverse customer base. The new website emphasises the clear benefits for visitors and highlights the most valuable coffee solutions for each area of use. This intuitive approach enables visitors to find the perfect coffee solution for their business in just a few clicks. Key information is presented in concise, easy-to-digest formats, ensuring it is readily accessible even in busy work environments. Short scrolling sections, soft parallax effects and effective internal links ensure seamless navigation between products, services, and blogs. Mario Fracasso, Global Marketing Manager at Schaerer, comments: ‘With the new website, we have further developed our design language and taken an important step towards making the Schaerer world even more vibrant and tangible. I am particularly pleased that we can now present our coffee expertise and our brand in a modern, clear and inviting design.’

Engaging Storytelling Showcases Expertise

Schaerer’s core values – coffee expertise, flexibility, and Swiss quality – are embedded throughout the website. The new content particularly underscores Schaerer's capability in developing bespoke machine concepts for large customers, while real-life case studies show the brand’s impact across a variety of business scenarios. The Blog offers further value: With customer stories, market trends, recipe ideas and insights into the work at Schaerer, it provides valuable inspiration for operators who want to differentiate their beverage concept. At the same time, it strengthens Schaerer's thought leadership in the professional coffee segment. In addition, a chatbot has been added to answer customer questions and help them find the right content. Diana Raff, responsible for the brand websites in the SEB Professional Digital Marketing Team, comments: ‘It is important to us that the Schaerer website is continuously developed. To this end, we work closely with various departments and our global subsidiaries to tailor the content and functions directly to the needs of our customers.’

The new Schaerer website is now live at www.schaerer.com.

Further Informationen:
Schaerer AG
Monika Kammermann
Global Communications Manager
Niedermattstrasse 3b,
CH-4528 Zuchwil, Switzerland
Tel.: +41 32 681 62 00
vasb@fpunrere.pbz
https://www.schaerer.com
https://aboutwmf.com/de/news-media/newsroom/schaerer/

Schaerer Press Office
c/o Press’n’Relations GmbH
Nataša Forstner
Magirus-Deutz-Str. 14 – D-89077 Ulm
Tel.: +49 731 146 156 77
asb@cerff-a-eryngvbaf.qr
https://www.press-n-relations.de