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Strong position for WMF Professional in serviced apartments segment

BirkenfeldWhether for a holiday with the whole family or an extended business stay - the serviced apartments concept is enjoying increasing popularity. The guests' wishes are always the same: A welcome arrival and feeling comforta-ble. Besides the apartment interior, the technical equipment also plays a ma-jor role in making the guests feel at home. Therefore WMF Professional is not only the right point of contact in future when it comes to the right cutlery, glasses and other tabletop accessories - starting immediately electrical appliances will also be part of its portfolio.

The product range comprises the proven electrical appliances from the WMF Consumer division, along with the extensive world of products and brands at Groupe SEB, including items from brands such as KRUPS, TEFAL, OBH NORDICA, MOULINEX and ROWENTA. The kitchen equipment assortment now includes coffee machines, kettles, toast-ers, waffle irons and ovens. The household range has also been extended to include irons and vacuum cleaners, as well as hair dryers and weighing scales for the bathroom. WMF Professional is therefore now in a position to better meet the need for professional appliances in the serviced apartments seg-ment.

By expanding the WMF Professional product range to include electrical appliances, this has strengthened and expanded the brand's position as a leading supplier for the various target groups in the hospitality industry - whether they be hotels, restau-rants, bulk caterers, cruise ship operators or airlines. It benefits from the high-performance product and brand portfolio of Groupe SEB.

Professional appliances for guest apartments and hotel rooms
The Groupe SEB portfolio offers a great deal of flexibility when it comes to choosing technical equipment for aparthotels, holiday apartments and homes, as well as con-cepts relating to "temporary living". Therefore, kettles, coffee machines, toasters, waffle irons, ovens, irons, hairdryers, weighing scales and vacuum cleans from the reputable brands KRUPS, TEFAL, OBH NORDICA, MOULINEX and ROWENTA will be available from WMF Professional in future.

The electrical appliances from the WMF Consumer division also fit perfectly in the spacious areas of hotel rooms, lounges and apartments thanks to their timeless, high-quality stainless steel design. The WMF Professional portfolio now includes two kettles in 0.8 l and 1.2 l sizes, the latter is part of the WMF STELIO series. A high level of safety is guaranteed thanks to the dry run and over-heating protection, automatic boiling shut-off function and locking lid. And no kitchen should be without a toaster. The WMF STELIO toaster impresses with its seven browning levels, a roll attachment, and the stop, warm-up, re-toast and de-frost func-tions. A high-quality coffee machine is an essential feature of serviced apartments, making the first coffee of the day a real pleasure. Here customers can choose be-tween the WMF LONO coffee pad machine and the WMF STELIO Aroma coffee machine with glass jug.


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Further information:
proHeq GmbH
WMF Professional
Carl-Benz-Str. 10
75217 Birkenfeld
Tel +49 7231 4885 0
Fax +49 7231 4885 83

Press and public relations:
WMF Press Office
c/o Press'n'Relations GmbH
Vanessa Schüller
Magirusstraße 33 - D-89077 Ulm
Tel +49 731 96287-20
Fax +49 731 96287-97

About the WMF Group
WMF Professional's Hotel business unit is one of the leading providers of profes-sional equipment for hotels and the catering industry. The key strength of this long-established brand is its innovative, painstakingly crafted and stylish all-in-one solu-tions covering every aspect of food and drink, from preparation to serving. The ex-tensive product range includes cutlery and glassware, serving and buffet equipment and table decorations in every colour.

For more than 160 years, the brands that make up the WMF Group have stood for the best in cooking, drinking and dining. Every day, more than 100 million people around the world use products from WMF, Silit and Kaiser to prepare, cook, bake, eat and drink in their homes. And when they are not doing that, they are enjoying coffee specialties and foods prepared by the hotel and catering industry using WMF, Schaerer or HEPP products. Our employees are passionate about bringing people together, whether at home, on the move or at fine-dining establishments, in order to give them shared moments that are both precious and delicious. All this with products which have outstanding design, perfect functionality and excellent quality to make every culinary experience a real joy. Our business has a long tradition, hav-ing been founded in Geislingen an der Steige in 1853, and has been part of the French Groupe SEB since the end of 2016.

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