Schaerer

Customer-oriented, extremely flexible and with extensive coffee knowledge, Schaerer supports customers of any size all over the world in offering their guests the highest level of coffee enjoyment. What unites them all: Instead of an “off the rack” solution, at Schaerer, you get a customised concept which put your needs and your business model at centre stage. Schaerer is highlighting this self-image with its new market relaunch and the core message “We love it your way”. The new brand image was developed together with the lead agency Studio Volpi from Italian Carnage/Varese.

“Let’s grow your coffee business together!” – This is the motto of Schaerer’s trade fair appearance this year at the HOST in Milan. The booth will make it clear that we mean much more than simply increasing profits: A Schaerer Premium Coffee Corner covered with vegetation on the side will symbolize the sustainable growth principle as well as the customising options of the self-service concept and create a local connection to Milan due to its similarity to the “Bosco Verticale” building housed there. With the Premium Coffee Corner, customers not only have the chance to select between different features and accessories, but the branding options are also very diverse and the shell can be designed to fit nearly any requirements. The Swiss coffee machine manufacturer has always offered its customers customised solutions and supported their coffee operations holistically in this way. With the new brand image “We love it your way”, Schaerer is highlighting these standards and making them something that can be seen and experienced at the trade fair. This will be particularly impressive with the advance presentation of the new Schaerer Coffee Soul in the 10 and 12 design variants. Thanks to the well-thought-out “Select” concept, it is even easier for customers to optimise the fully-automatic coffee machine specifically to fit their business model.