Whether internationally active coffee chain or regional vendor: The desire for individuality is increasing, and not only when it comes to the technical equipment of a coffee machine. The look should also fit seamlessly into the design concept of the company. With the new Schaerer Coffee Soul featuring the flexible “Select” concept, the Swiss coffee machine manufacturer is setting new benchmarks in the individual configuration of its machine technologies to fit customer requirements.
Products & Services
Zuchwil – With the new Schaerer Coffee Soul featuring the flexible “Select” concept, the Swiss coffee machine manufacturer is setting new benchmarks in the individual configuration of its machine technologies to fit customer requirements. The concept is based on the underlying idea of combining technical equipment, user guidance as well as colours and other design elements to meet the specific needs of customers, therefore giving them the ultimate flexibility to adapt the machine perfectly to their business model. When it comes to configuration, the two models Schaerer Coffee Soul 10 and Schaerer Coffee Soul 12 offer a quick start.
Combining the craftsmanship and aesthetics of a portafilter machine with the simple operation and process reliability of a fully-automated coffee machine — the Schaerer Barista has been living up to this standard since it was launched. Whether for quick-service restaurants, system catering, coffee bars or Italian restaurants — the Schaerer Barista helps restaurateurs celebrate the craft, technology and optics of espresso culture. The Schaerer Barista stands for consistently high beverage quality with minimal required training for the staff, making it the ideal alternative to the classic semi-automatic machine. To better unite customised requirements and efficiency, the Schaerer Barista is now undergoing various technical and design upgrades. The automatic grinding level monitoring function and corresponding adjustment when the level deviates from the target value result in a real plus for beverage quality. The new external bean hoppers are of particular interest to locations with a high beverage output. A capacity of over one kilogram per hopper ensures consistent operation without constant refilling, even with a high volume of guests. The second optional Supersteam also lends more power to the preparation process — milk foam creations can be created even faster while preserving the high level of quality. Various external parts can be wrapped in colourful foil to better harmonise the machine appearance with the existing furnishing concepts.
Coffee Competence Centre with extensive course offering: Sharing knowledge from coffee cultivation to machine set-up
Company headquarters in Zuchwil. The goal is to help participants expand on their knowledge and make their coffee operations even more successful. Throughout 2019, the Coffee Competence Centre, under the direction of Monika Oeggerli, prepared a wide range of trainings which can even better cover the individual requirements of their customers. “We have developed our Coffee Competence Centre in line with our guiding principle ‘We love it your way’. Like our coffee machines, the courses offered by the CCC now also give our customers the greatest level of flexibility when adapting them to their very individual needs”, explains CEO Jörg Schwartze. The new one-day courses, individual modules and special workshops can be booked separately or in a building block structure, making it possible to expand on the exact subjects that are relevant for the participants.
Schaerer AG is making the production facilities in Zuchwil ready for the increasing demands of the world market
Spurred on by the increasing worldwide demand for professional coffee solutions, Schaerer AG is on an unstoppable expansion course. In addition to the traditional sales markets in Switzerland and Europe, the Swiss-made coffee machine technology and the extensive coffee expertise of the Swiss company are in particular demand in the US and Asia – the regions which are driving the growth. In 2018, large orders of well-known chains resulted in a double-digit order increase in comparison to the previous year“We will continue this success story in 2019 and far exceed the sales figures of the last years thanks to the excellent order situation”, says Jörg Schwartze, CEO of Schaerer. For fast delivery of the global markets from Zuchwil, Schaerer has created the basis with an extensive multi-level expansion of the production facilities: In the first step, this meant that it was possible to manufacture 25 percent more machines. With the completion of the current large project for sustainable production expansion, in the future more than double the number of machines – meaning 100 percent more machines than in 2018 – can leave the factory in Zuchwil. But the production concept of Schaerer AG means so much more: In addition to the future-proof production, a higher level of quality assurance, flexibility for the execution of customised solutions as well as an improved working environment for the employees are the focus. Improved integration of the suppliers is also an important basis for increased flexibility.
Whether during a quick stop on the way to the office, in the waiting area at the train station or when window shopping in a shopping centre: More and more people do not want to go without their favourite coffee at the highest level of quality when they’re on the go. The self-service concept Schaerer Premium Coffee Corner is available as a “Ready-to-go” series model and can also be precisely adapted to the needs of different customer groups thanks to its flexible configuration options. Operators of cafés, convenience stores, petrol stations as well as bakery and hotel chains will therefore have the unique chance to improve their to-go coffee operations with a stand-alone solution for the highest level of coffee quality using freshly-ground beans and fresh milk. The Schaerer Premium Coffee Corner only needs one square meter of space and can be set up either in the shop itself or in a weatherproof location for 24/7 coffee enjoyment without additional staff requirements.
With the “Hot & Cold” technology for the Schaerer Coffee Soul, Schaerer Ltd. is once again underlining its wide-ranging coffee expertise, its instinct for market trends and its commitment to superlative coffee enjoyment. Under the motto of “brewed hot – served chilled”, the freshly ground beans are brewed conventionally first of all. The beverage cooling system developed by Schaerer then comes into play to chill the coffee to between 30 and 35 degrees Celsius while it flows into the glass or cup. This principle opens up whole new possibilities for creating a large range of refreshing coffee specialities, with or without ice cubes.
Just select it your way! The new Schaerer Coffee Soul offers the highest customer individuality thanks to the “Select” principle
At the 2019 HOST, Schaerer presents the new Schaerer Coffee Soul to the international hotel and restaurant scene for the first time. With a new conceptual approach, it unites unique design with nearly limitless configuration freedom. Thanks to the well-thought-out “Select” principle, it is even easier for customers to precisely assemble the fully-automatic coffee machine to fit their business model. With the preview of the two design variants Schaerer Coffee Soul 10 and Schaerer Coffee Soul 12 in Milan, Schaerer will give an impressive show of what the motto “We love it your way” stands for and what this self-image means for the customer as well as the advancement of the machine portfolio.
Zuchwil, 13/05/19: At the World of Coffee 2019 in Berlin, swiss coffee machine manufacturer Schaerer focuses on the Schaerer ‘Barista’ machine. The high espresso quality, the elegant design – inspired by the classic portafilter machine – and the extremely easy handling make the Schaerer ‘Barista’ ideal for a wide range of applications, from coffee shop chains to owner-run coffee bars or Italian restaurants.
Zuchwil/Lonsee-Urspring, 25/03/19: Starting in Spring 2019, the Schaerer Premium Coffee Corner self-service concept will be available as a series model in the three “Ready”, “Steady” and “Go!” equipment versions to ensure the exact requirements of different customer groups are met. Operators of cafés, convenience stores, petrol stations, as well as bakery and hotel chains will therefore have the unique chance to improve their to-go coffee operations with a stand-alone solution for the highest level of coffee quality using freshly-ground beans and fresh milk.