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The countdown to breakfast in style: WMF Kineo Toaster

Geislingen, July 2021

The new WMF Kineo Toaster combines iconic design with intelligent features to create a must-have device for any modern kitchen. This latest product with the new WMF Kineo design language is a perfect example of the beauty of contrasts. Inspired by modern architecture and the clarity of Scandinavian design –and enriched with polished bevelling, oblique angles and kinetic forms –WMF Kineo combines contrasting symmetrical and asymmetrical lines to create a harmonious experience for the eyes and hands. What’s more, the WMF Kineo Toaster has a special feature that counts down the time until the perfect toasting level has been reached.

Today’s kitchens are no longer just a room for preparing food and drinks –they are a feel-good space where people come together and socialise. Whether you have a large cooking island at home or a small oasis for indulgence with limited storage space, the new WMF Kineo Toaster’s design enhances the appearance of any kitchen and living area –and certainly doesn’t have to be hidden away in the cupboard. The toaster shines in any setting and fits in with any type of kitchen –whether it’s inspired by stylish Scandinavian design in white with accents of wood, is a modern kitchen in matte black, or boasts an exquisite marble worktop.

The WMF Kineo design language was launched at the beginning of 2020 with two products. The first addition to the series came at the end of 2020 with the WMF Kineo Kettle Vario 1.6 l, and now the next small electrical appliance –the Kineo Toaster –will follow in autumn 2021. Thanks to its distinctive and elegant design with WMF’s renowned Cromargan® housing and the Kineo line’s iconic 70-degree bevelling, the new member of the Kineo family exudes a sophisticated yet bold and modern aesthetic, creating a subtle interplay of light and shade.

In keeping with WMF’s standards of combining top-class design elements with state-of-the-art functionality, the WMF Kineo Toaster not only stands out for its stylish appearance, but also impresses with its ease of use and extensive features. The appliance is simple and convenient to operate, with a modern LED display and illuminated programme buttons supporting easy-to-navigate, user-friendly touch controls. Ten adjustable levels from lightly toasted to well-done allow toast-lovers to choose just the degree of toasting they need. And after toasting has begun, a special countdown function shows the time remaining.

Thanks to its large slots, the WMF Kineo Toaster is also great for XXL slices of up to 11 cm by 11 cm. These features are rounded off by an integrated bread-roll attachment made of high-quality stainless steel: ideal for heating up rolls, croissants and other pastries, the attachment can be quickly folded open whenever required. Cleaning the device is easy too thanks to the removable crumb tray.

The WMF Kineo Toaster is of course subject to the high safety standards of the WMF brand. The Safety Touch casing doesn’t get hot during toasting and is safe to touch, which means the appliance is also GS-certified. The GS safety seal (“Geprüfte Sicherheit”) confirms that the device meets the requirements of the German Product Safety Act.

Product details:

  • Kinetic design with iconic 70° bevelling and high-quality Cromargan® housing, which creates a subtle interplay of light and shade.
  • Intelligent features with live countdown function.
  • Easy to use thanks to illuminated controls and an LED touch display.
  • A choice of settings with 10 different toasting levels.
  • Integrated bread-roll attachment made of high-quality stainless steel for heating up rolls, croissants and other pastries.
  • Removable crumb tray for particularly easy cleaning.
  • Tested for safety as a GS-certified device.

The WMF Kineo Toaster is available at retail outlets from October 2021, RRP* €99.99.

* WMF GmbH recommended retail price


About the WMF brand
The WMF brand has been setting standards with its innovations for more than 165years. It is also an important source of inspiration within the market. Its products, their exceptional design, perfect functionality and highest quality whet the appetite for wonderful culinary experiences: from preparing and cooking through to dining and drinking –four moments in which the WMF brand sits at the heart of the customer's life. WMF products make cooking a pleasure. From preparing ingredients using kitchen knives with precise cutting performance and cooking with innovative cookware through to dining with stylish cutlery, decanters and table accessories, products from the WMF brand transform all these moments into something special. WMF is a brand within the WMF Group headquartered in Geislingen an der Steige, which has belonged to the French Groupe SEB consortium since the end of 2016.

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