Geislingen, July 2021
With the release of the WMF Fusiontec Aromatic collection in autumn 2021, the WMF brand is adding a cookware series to its Fusiontec range designed especially for stews and roasted dishes. The new cookware is ideal for gentle preparation– with succulent. healthy and delicious results thanks to its innovative lid technology. In keeping with WMF's high standards, the collection also boasts outstanding design – with the pots and roasters available in either elegant black or trendy rose quartz. The WMF Fusiontec Aromatic collection is a part of the new WMF Signature Line.
lt's no wonder Fusiontec is the personal choice for top chefs at home. For example, Germany's youngest Michelin-starred female chef Julia Kamp, one of the rising stars on the scene and WMF's latest cooperation partner. "l'd say a knife bag, clothes for cooking, and the right equipment are probably my most important tools," says Julia when asked about the main utensils she needs. And that's exactly what connects Julia with WMF. After all, it's not just the quality of the ingredients, but also the quality of the materials that are key. Not only does Fusiontec Aromatic have excellent characteristics for cooking, but its innovative lid also helps to prepare ingredients in a particularly gentle way - ideal for anyone who values quality as much as Julia Kamp.
The new Fusiontec Aromatic series from the WMF brand has a particularly clever feature: a stainless-steel lid with condensation nubs for even more delicious and tender food. These small nubs on the underside of the lid collect condensation during cooking and redistribute it evenly over the food. This leads to a more consistent cooking process, as the ingredients are prepared in a uniform way. What's more, the lid's special design and shape allow ice cubes to be placed on the closed lid - a technique that helps to increase this condensation effect. The result? Up to 250%* more moisture is retained during cooking, making the food far more succulent and tender.
* Based on the results of external laboratory tests carried out in 2021 on three leading products on the EU market.
During cooking and braising, the hollow stainless-steel handles on the lid and cookware stay cool for longer - making oven gloves or burnt fingers a thing of the past. The Fusiontec Aromatic range is completely ovenproof, too, and is suitable for use with all types of hob (including induction).
Where innovation meets design
With the WMF Fusiontec Aromatic, innovative features aren't the only thing to get excited about: available in elegant black and trendy rose quartz, the cookware's design is impressive, too. The Aromatic series includes a low casserole pan, a high casserole pan (available in two sizes) and a stewing pan. So if you're looking for innovative technology with outstanding design, as well as a wide range of products for healthy eating, gentle preparation and food that tastes as nature intended – the new WMF Fusiontec Aromatic series offers it all!
About WMF Fusiontec
The WMF Fusiontec cookware series made of the innovative material Fusiontec stands out for its extraordinary quality, elegant design and maximum functionality. The Fusiontec material, which is manufactured in Germany, has excellent properties for cooking, is robust and conducts heat in an optimal way. lt has a smooth surface that is both cut and scratch-resistant. True to the motto "Crafted for life. // Fürs Leben gemacht.", WMF Fusiontec is extremely durable and looks new for longer. lt is particularly easy to care for and can be cleaned in the dishwasher. The inner and outer surface of WMF Fusiontec cookware are guaranteed for 30 years*
* The guarantee is valid only if the appliance is used as intended. Information is enclosed with the products.
About the WMF Signature Line - the finest of our best
Design and functionality – wonderfully articulated for more than 165 years: that's WMF, Germany's number-one brand for household goods. Millions of people use WMF products every day – and the company is always looking at ways to improve their experience. That's why it has developed the WMF Signature Line: a line of products whose iconic design, extraordinary beauty and uncompromising quality meet the highest standards and expectations. With the WMF Signature Line, you can feel, touch and experience perfection. A series for the finest of the best.
About the WMF brand
The WMF brand has been setting standards with its innovations for more than 165 years. lt is also an important source of inspiration within the market. lts products, their exceptional design, perfect functionality and highest quality whet the appetite for wonderful culinary experiences: from preparing and cooking through to dining and drinking - four moments in which the WMF brand sits at the heart of the customer's life. WMF products make cooking a pleasure. From preparing ingredients using kitchen knives with precise cutting performance and cooking with innovative cookware through to dining with stylish cutlery, decanters and table accessories, products from the WMF brand transform all these moments into something special. WMF is a brand within the WMF Group headquartered in Geislingen an der Steige, which has belonged to the French Groupe SEB consortium since the end of 2016.
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The WMF brand first launched the innovative material WMF Fusiontec in 2018 with two cookware series. True to the slogan “Designed for Performance. Made for a Lifetime”, WMF Fusiontec is a very cut-resistant, robust and rust-proof material which offers optimal heat conducting properties and looks as good as new for a long time.