New decors for SYNERGY: “InNature” and “Geometric”
WMF Professional has once again succeeded in creating two unique decor collections for the professionally laid table. The “InNature” and “Geometric” designs perfectly complement the diverse porcelain series SYNERGY and accentuate the most varied gastronomic styles, from natural and discreet to geometric and expressive. InNature features an organic relief structure in a warm, earthy tone, while Geometric shines in a light grey shade with dynamic patterns. With these opposing designs, WMF Professional is giving restaurateurs and hoteliers unlimited creative freedom for designing harmonious table arrangements – and reinforcing its positioning as an “Expert of Table Culture”.
“With InNature and Geometric, we have picked up on two striking trends for 2023. On the one hand, awareness of nature, its materials and its feel. On the other hand, the expressiveness and clarity of minimalist designs through geometric structures”, explains Carsten Kulcke, General Manager of proHeq GmbH. Whether for luxury hotels, serviced apartments, trendy bars and restaurants, fine-dining establishments or communal catering – the dishwasher-safe plates, cups and bowls made in Germany are available in various sizes and shapes, accentuating the individual character of every setting.
InNature: A vibrant look, inspired by nature
Twenty selected pieces from the SYNERGY decor collection InNature bring warm, organic highlights to the laid table in an earthy, on-trend colour. The pattern with delicate relief structure looks archaic – yet subtle at the same time due to the extensive use of white.
Geometric: Moderner highlight with minimalist design
The Geometric decor is a tribute to the fascination for minimalist elements in a dynamic arrangement. With geometric structures, it consistently picks up the WMF design language. The grey colouring emphasises the clean look of the 21 porcelain items. Moreover, the decor can be individualized in a variety of colours upon request.
Endless possible combinations for the laid table
Although “InNature” and “Geometric” are very different, the two designs also have a lot in common: They can be combined perfectly with all the white items from the SYNERGY collection. This means that there are virtually no limits to the different table creations that hoteliers and restaurateurs can design.
You can find and download images from our media portal http://press-n-relations.amid-pr.com by searching for “SYNERGY2023”.
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WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. WMF stands for innovation from tradition and impresses customers with development and design "Made in Germany".
Under the WMF, Silit and Kaiser brands, the company offers products for food preparation, cooking, eating, drinking and baking for use at home. Business customers, particularly from the catering and hotel sectors, can choose from a range of products for coffee preparation, for the laid table and buffets under the WMF, Schaerer, Curtis and Hepp brands.
WMF is represented with its products in over 120 countries and has more than 6,000 employees. In Germany, Austria and Switzerland, but also in the rest of Europe and worldwide e.g. in China, WMF operates a total of around 350 of its own shops. The company was founded in Geislingen an der Steige in 1853 and has been part of the French Groupe SEB since the end of 2016.