Geislingen, July 2021
With its new Click & Serve stainless-steel cookware series, the WMF brand is launching a product innovation in the cooking sector. A highlight of this beautiful and versatile cookware is its removable handle, which can be attached anywhere (360degrees) around the rim of the pots and pans. That makes the range incredibly flexible to use – whether on the stove, in the oven, on the table or in the refrigerator.
From the stove, into the oven, and onto the table! Thanks to its removable handle, the new WMF Click & Serve cookware is even easier to use –from cooking, roasting and baking, to serving and then storing. This is particularly practical when making increasingly popular one-pot dishes or preparing trendy pasta bakes in the oven. For with WMF Click & Serve, washing up several pots and pans is a thing of the past: simply put the casserole pan into the oven with pasta, tomatoes, feta, some oil, spices, and just enough water to cover the pasta. After around 35minutes, remove it from the oven using the cool and practical handle, and give everything a stir. Serve directly at the table and enjoy your delicious home-office lunch –prepared extra quickly thanks to the stylish, multitalented cookware.
360-degree functionality
The handle can be attached in any position (360 degrees) around the side of the cookware’s stainless-steel rim without the need for fixing clips. The patented technology provides a secure grip without any wobbling. The handle itself does not come into contact with the food, is extremely stable and can support loads of up to ten kilograms. The handle attachment can be easily opened and closed with one hand.
Last but not least, this removable handle makes storing the items easier, with potential space savings of up to 50% compared to conventional WMF cookware. The flat butterfly handles on the lids make these easy to stack, too –also great for saving storage space.
The cookware is made of robust Cromargan® and is suitable for use with any type of hob (including induction). Its WMF TransTherm® universal base provides optimal heat distribution and uniform cooking. The glass lids allow you to check the progress in the pan, which can help to save energy during cooking, and a wide pouring rim ensures drip-free pouring. There’s also the option of a durable PermaDur non-stick coating for the deep pans.
WMF Click & Serve cookware is available at retail outlets from October 2021.
About the WMF brand
The WMF brand has been setting standards with its innovations for more than 165years. It is also an important source of inspiration within the market. Its products, their exceptional design, perfect functionality and highest quality whet the appetite for wonderful culinary experiences: from preparing and cooking through to dining and drinking –four moments in which the WMF brand sits at the heart of the customer's life. WMF products make cooking a pleasure.From preparing ingredients using kitchen knives with precise cutting performance and cooking with innovative cookware through to dining with stylish cutlery, decanters and table accessories, products from the WMF brand transform all these moments into something special. WMF is a brand within the WMF Group headquartered in Geislingen an der Steige, which has belonged to the French Groupe SEB consortium since the end of 2016.
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