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WMF launches new website

Geislingen/Steige – WMF GmbH, a leading premium supplier of household products, professional coffee machines and hotel equipment, has launched a new corporate website. In a simple and clear design, the new website offers comprehensive and user-friendly information about the company and its brands. The new website was realized in cooperation with the advertising agency Panama from Stuttgart and the agency I.tx from Freiburg, which is responsible for the technical implementation.

"Our new website, as our central news hub, reflects WMF's evolution - from a traditional company to an innovation company," says Corinna Lägeler, Head of Corporate Communications at WMF. "With the new website, we are focusing on our premium brands and letting them speak for themselves; the design is correspondingly reduced and image-rich. From now on, interested parties can obtain comprehensive information about our company and dive deep into the world of WMF." After all, the world of WMF is multifaceted: with its premium brands, the company stands for outstanding product quality as well as expertise in design and innovation. At www.aboutwmf.com, WMF now provides transparent insights into this world and focuses on the people behind the brands. In addition, the affiliation with the French Groupe SEB is made clear in many places - for example, with the reference to international development prospects in the career area.

In addition to information on the company, its brands, history and management, there is a new dedicated "Stories" section. Here, interested parties will find articles on topics such as innovation, design or production. "One particular concern was to introduce the employees behind the products, for example with stories in the blog area or portraits of the employees on the careers page," says Lägeler. The new "Responsibility" section also provides transparent information about the company's sustainability activities.

A newly designed newsroom with bundled information on all WMF GmbH brands is also available for media representatives. It offers an overview of the news and a media library with download function.

The website is available at www.aboutwmf.com.

About WMF
WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. WMF stands for innovation from tradition and never fails to impress thanks to development and design "Made in Germany". Under the WMF, Silit and Kaiser brands, the company offers products for use at home for preparing, cooking, eating, drinking and baking. Business customers, especially from the catering and hotel industry, can choose from a range of products for coffee preparation, table setting and buffets under the WMF, Schaerer, Curtis and Hepp brands. WMF is represented with its products in over 120 countries and has more than 6000 employees. WMF has a total of around 350 of its own shops in Germany, Austria and Switzerland, but also in the rest of Europe and worldwide, such as in China for example. Founded in Geislingen an der Steige in 1853, the company has been part of the French Groupe SEB since the end of 2016.

More information can be found at www.wmf.com

Company contact person:
WMF GmbH
Corinna Lägeler
Head of Corporate Communications
Telephone +49 7331 25 8597
presse@wmf.de

Our press contact

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