WMF Corporate

With effect from June 01, Carsten Kulcke (54) will take over the leadership of the Global Business Unit Hotel as General Manager and thus the function of Managing Director of proHeq GmbH. In this position he will report directly to Oliver Kastalio, CEO of WMF GmbH.

A traditional German dish or a barbecue in a relaxed atmosphere with family seated around a beautifully laid table – this is what Germans love most when it comes to eating together. This is the conclusion of a survey conducted by market research company YouGov on behalf of WMF, a leading premium supplier of household products. According to the survey, the majority of Germans cook from fresh at least three to four times a week and enjoy inviting people to eat together for various occasions.

WMF GmbH, a leading premium supplier of household products, professional coffee machines and hotel equipment, has launched a new corporate website. In a simple and clear design, the new website offers comprehensive and user-friendly information about the company and its brands. The new website was realised in cooperation with Panama Werbeagentur GmbH from Stuttgart and the IT integrator it.x informationssysteme gmbh from Constance, who is responsible for the technical implementation.

On December 17th and 18th, an early gift-giving ceremony took place in the premises of the former Palotti Church in Rheinbach. Those responsible for the campaign at WMF GmbH handed over almost 1000 Christmas presents to children from the areas affected by the flood of the century. The Christmas gifts were collected by the company’s employees, who were able to sponsor the various Christmas wishes.

Geislingen/Steige – On November 20th, the new WMF pop-up store opened in a central location in downtown Krefeld. A motivated team of five is looking forward to welcoming customers to the clearly arranged 86 m2 store in time for the Christmas business.

Geislingen/Steige – On September 1, 2021, Martin Zouhar (50) has taken over as new ‘Executive Vice President SEB Professional PCM and Hotel’ of WMF’s coffee machine and hotel business and is thus responsible for the WMF, Schaerer, Curtis and HEPP brands in the Professional Business. As a member of the WMF Executive Leadership Team and the Executive Committee of Groupe SEB (ComEx), Martin Zouhar will report directly to CEO Oliver Kastalio. He will succeed Johan Van Riet, who is leaving the company at his own request. With its brands, WMF is one of the world’s leading manufacturers of fully automatic coffee machines and a premium supplier in the hotel business.

Geislingen / Steige –At this year’s Best Brands Awards ceremony, the WMF brand finished in third place in the prestigious category “Best Brands Overall”, and for the sixth time in a row was classed among the top ten best product brands in the German brand ranking – directly behind Bosch and Lego. The ranking, which is measured against actual economic market success and brand perception by consumers, is based on a study by the German Consumer Research Association (GfK), whereby it is the consumers alone who decide and not a jury.